- Job Title: Senior Marketing Partnership Specialist (Viator)
- Company: Viator (A Tripadvisor Company)
- Location: London, Oxford, UK Remote
- Job Type: Hybrid (Flexible working hours)
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: 4+ years in affiliate marketing, 2+ years in account management
🚀 Job Overview
Key aspects of this role include:
- Global channel management and optimization of affiliate marketing programs
- Affiliate partnership development, focusing on discount-based partnerships
- Strategic growth and enhancement of brand visibility and conversions
- Campaign execution and optimization with a focus on maximizing RoAS
- Collaboration with internal teams and external partners/agencies
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
- Global Channel Management:
- Optimize the performance of global affiliate marketing programs
- Ensure effective scaling across various regions
- Affiliate Partnership Development:
- Manage and nurture relationships with affiliate partners, focusing on discount-based partnerships
- Act as the expert in the discount space to drive growth
- Campaign Execution & Optimization:
- Develop, execute, and continuously optimize affiliate marketing campaigns
- Align campaigns with business objectives while maximizing RoAS
- Strategic Projects:
- Involvement in strategic projects and initiatives within the affiliate marketing space
- Ensure cross-functional collaboration with internal teams such as marketing, product, and analytics
- Performance Monitoring:
- Regularly analyze and report on affiliate performance metrics
- Identify areas for growth and optimization
- Market Research:
- Stay informed of industry trends and competitor strategies
- Ensure affiliate marketing efforts are innovative and competitive
*ASSUMPTION:* This role requires strong analytical skills, attention to detail, and the ability to present results in a meaningful way.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 4+ years in affiliate marketing, with at least 2 years in account management
- Required Skills:
- Proven experience in global affiliate networks and managing relationships
- Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously
- Data-driven and analytical mindset, using data to optimize performance
- Excellent communication skills, both verbal and written, with comfort in presenting performance
- Ability to work independently and thrive in a collaborative, inclusive culture
- Preferred Skills:
- Experience working with global teams and managing remote relationships
- Familiarity with marketing automation tools and CRM systems
- Proficiency in data analysis tools (e.g., Google Analytics, Tableau)
*ASSUMPTION:* Candidates with experience in publisher, advertiser, or network sides of affiliate marketing may have an advantage.
💰 Compensation & Benefits
- Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Marketing Specialist in the UK with 4+ years of experience)
- Benefits:
- Competitive compensation packages, including base salary and annual bonuses
- Flexible schedule and remote-friendly collaboration approach
- Donation matching, tuition assistance, lifestyle benefit, travel perks, employee assistance program, and health benefits
- Working Hours: Full-time (Flexible, with a requirement to participate in early or late meetings due to global team)
*ASSUMPTION:* The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Travel Arrangements
- Company Size: Medium (501-1,000 employees)
- Founded: 1995
- Company Description: Viator, a Tripadvisor company, is the leading marketplace for travel experiences, offering over 300,000 tours, activities, and attractions worldwide.
- Company Specialties: Travel, tourism, and travel experiences
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports to the Affiliate Marketing Manager and works closely with internal teams and external partners/agencies
- Work Arrangement: Hybrid (Flexible working hours, with a requirement to participate in early or late meetings due to global team)
- Growth Opportunities:
- Potential to grow into a management role or take on more strategic projects
- Opportunities to work on high-impact campaigns and drive significant growth
*ASSUMPTION:* This role offers growth opportunities for candidates looking to advance their careers in affiliate marketing.
🌍 Location & Work Environment
- Office Type: Hybrid (London, Oxford, and remote options available)
- Office Location(s): London, Oxford, and remote work
- Geographic Context:
- London: A vibrant, multicultural city with a thriving tech industry
- Oxford: A historic university city with a strong tech and startup scene
- Remote: Flexible work arrangement with the option to join on-site as often as desired
- Work Schedule: Full-time (Flexible, with a requirement to participate in early or late meetings due to global team)
*ASSUMPTION:* The hybrid work arrangement offers flexibility and the opportunity to work from various locations.
💼 Interview & Application Insights
- Typical Process:
- Phone/Video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the affiliate marketing manager and other team members
- Key Assessment Areas:
- Affiliate marketing expertise and experience
- Data-driven approach and analytical skills
- Project management and organizational skills
- Communication and collaboration skills
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your understanding of the affiliate marketing landscape and Viator's business
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
*ASSUMPTION:* The interview process will assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, Awin)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
*ASSUMPTION:* Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
- Company Values:
- Aspire to lead
- Be relentlessly curious
- Be better together
- Serve our customers, always
- Strive for better, not perfect
- Work Style:
- Fast-paced and dynamic environment
- Collaborative and inclusive culture
- Data-driven and results-oriented approach
- Strong focus on continuous learning and improvement
- Self-Assessment Questions:
- How have you demonstrated leadership and initiative in previous roles?
- Can you provide an example of a time when you pushed beyond the usual to drive innovative results?
- How do you approach working with diverse teams and perspectives?
*ASSUMPTION:* Candidates who align with Viator's values and work style will thrive in this role.
⚠️ Potential Challenges
- Managing global affiliate partnerships and campaigns across various time zones
- Balancing multiple projects and priorities in a fast-paced environment
- Troubleshooting and problem-solving in a data-driven approach
- Adapting to a hybrid work arrangement and collaborating with remote teams
*ASSUMPTION:* These challenges can be overcome with strong project management skills, adaptability, and a data-driven mindset.
📈 Similar Roles Comparison
- Senior Affiliate Marketing Manager (In-house): More strategic focus, less day-to-day campaign management
- Affiliate Marketing Manager (Agency): More client-facing responsibilities, less internal collaboration
- Senior Affiliate Marketing Specialist (Network): More focus on publisher relationships, less on advertiser campaigns
*ASSUMPTION:* This role offers a unique blend of strategic and tactical responsibilities, with a focus on discount-based partnerships.
📝 Sample Projects
- Developing and executing a global campaign to promote Viator's new discount-based partnership with a major travel publisher
- Optimizing the performance of an underperforming affiliate marketing channel through data analysis and strategic adjustments
- Collaborating with internal teams to create targeted content and promotions for Viator's affiliate partners
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and the strategic focus of this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the affiliate marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within Viator, such as marketing, product, and analytics?
- What opportunities are there for growth and professional development within this role and the affiliate marketing team?
- How does Viator support work-life balance for its employees, particularly in a hybrid work arrangement?
*ASSUMPTION:* These questions will help assess the role's fit with your career goals and work preferences.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://www.viator.com/jobs/senior-marketing-partnership-specialist)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
- Concrete preparation step related to resume customization: Highlight your experience with affiliate marketing, project management, and data-driven approaches
- Concrete preparation step related to cover letter: Explain why you're interested in this role and how your skills and experience make you a strong fit
- Concrete preparation step related to portfolio/examples (if applicable): Prepare examples of successful affiliate marketing campaigns or projects you've worked on
- Follow-up recommendation with timeline: Follow up with the hiring manager one week after submitting your application, if you haven't heard back
- Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🛠️ ATS Keywords: Affiliate marketing, global partnerships, discount-based partnerships, campaign execution, data-driven approach, project management, hybrid work arrangement, remote work, collaboration, cultural fit, career growth, Viator, Tripadvisor
