📌 Core Information
🔹 Job Title: Senior Marketing Performance Analyst
🔹 Company: Thomson Reuters
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Delivering accurate marketing effectiveness insights across segments, channels, and campaigns
- Identifying actionable intelligence from lead generation and marketing program data
- Communicating results and influencing business decisions
- Partnering with demand generation teams to understand their requirements and workflows
- Investigating data anomalies and driving data quality improvements
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently with a high degree of accuracy.
📋 Key Responsibilities
✅ Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting using tools like Tableau and SFDC
✅ Process and extract insights from various demand generation marketing sources to drive decision making
✅ Maintain a holistic view of marketing business performance and identify actionable or predictive insights
✅ Collaborate with demand generation teams to understand their requirements and workflows, focusing on email and webinar activities
✅ Investigate data anomalies to identify root causes and opportunities for optimization or clean-up
✅ Share insights and recommendations to marketing leadership through presentations and other communications
ASSUMPTION: This role involves a mix of independent work and collaboration with cross-functional teams to deliver accurate and actionable insights.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Analytics, or a related field
Experience: 5-7 years of marketing data analysis experience
Required Skills:
- Proven experience in marketing data analysis enabling channel, campaign, segment-level data and reporting
- Knowledge of suitable data analytic processes and data source structures
- Strong technical skills in Tableau, SFDC, Adobe, and Microsoft Office Suite (especially Excel)
- Experience with reporting from email automation (e.g., Eloqua) and webinar (e.g., ON24) tools a plus
Preferred Skills:
- Prior track-record driving significant business impact, influencing specific OKRs/metrics
- Excellent written and oral communication skills
- Curious, adaptable, self-starter with strong attention to detail
ASSUMPTION: Candidates with a strong analytical background and experience in marketing data analysis are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $72,100 - $133,900 USD (based on location and experience)
Benefits:
- Hybrid work model (2-3 days in the office)
- Flexible and supportive benefits, including flexible vacation, mental health days off, retirement savings, tuition reimbursement, and more
- Industry-competitive benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, intelligent information and data analytics)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1851 (as a news agency; Thomson Reuters was formed in 2008)
Company Description:
- Thomson Reuters provides intelligent information and data analytics to professionals in legal, tax, accounting, compliance, government, and media
- The company combines highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions
- Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a large, global enterprise with a strong focus on data-driven insights and decision-making.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and impact
Reporting Structure: Reports directly to the Marketing Leadership team
Work Arrangement: Hybrid (2-3 days in the office, with flexible work arrangements available)
Growth Opportunities:
- Potential to expand the role's scope and influence based on performance and business needs
- Opportunities to work on high-impact projects and drive significant business impact
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office)
Office Location(s): Multiple locations worldwide, with the option to work remotely
Geographic Context:
- United States (Remote)
- Access to a global network of professionals and resources
- Opportunities to collaborate with teams across different time zones
Work Schedule: Full-time (40 hours/week) with flexible work arrangements available
ASSUMPTION: The hybrid work environment offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Technical proficiency in relevant tools and software
- Communication and presentation skills
- Cultural fit and alignment with company values
- Potential for growth and impact in the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions focused on problem-solving, communication, and teamwork
- Research the company and role to demonstrate your understanding and enthusiasm
- Follow up after the interview with a thank-you note and any additional questions
ATS Keywords: Marketing Performance, Data Analysis, Tableau, SFDC, Adobe, Excel, Email Automation, Webinar Tools, Reporting, Stakeholder Communication, Business Impact
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Tableau
- SFDC
- Adobe
- Microsoft Office Suite (especially Excel)
- Email automation tools (e.g., Eloqua)
- Webinar tools (e.g., ON24)
ASSUMPTION: Proficiency in these tools is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering results and driving business impact
Self-Assessment Questions:
- Do you align with Thomson Reuters' values and work style?
- Are you comfortable working in a hybrid environment with some in-office collaboration?
- Do you have strong attention to detail and the ability to work independently with a high degree of accuracy?
ASSUMPTION: Candidates who align with Thomson Reuters' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working with large and complex datasets may present challenges in data analysis and interpretation
- Collaborating with cross-functional teams may require strong communication and project management skills
- Keeping up with industry trends and best practices in marketing data analysis may demand continuous learning and development
- Balancing the need for accurate and timely reporting with other responsibilities may require strong time management and prioritization skills
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Marketing Data Analyst position, but with a stronger focus on driving business impact and influencing decisions
- In the software development industry, this role is comparable to a Senior Business Intelligence Analyst or Data-Driven Marketing Specialist position
- Career progression may include roles such as Director of Marketing Performance or Head of Marketing Analytics
ASSUMPTION: This role offers a unique blend of marketing data analysis, business acumen, and strategic decision-making.
📝 Sample Projects
- Developing a comprehensive marketing performance dashboard using Tableau to track key metrics and KPIs
- Conducting a thorough analysis of email automation and webinar campaign performance to identify optimization opportunities
- Creating a predictive model to forecast future marketing trends and customer behavior
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Performance Analyst might undertake to drive business impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization and company strategy?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Thomson Reuters support work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions focused on problem-solving, communication, and teamwork
- Research the company and role to demonstrate your understanding and enthusiasm
- Follow up after the interview with a thank-you note and any additional questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
