📌 Core Information
🔹 Job Title: Senior Marketing Planner
🔹 Company: LCBO
🔹 Location: Toronto, Ontario, Canada (Hybrid role)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1-2 days per week remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of visual merchandising projects
- Cross-functional collaboration with various teams and external suppliers
- Budget monitoring and financial management
- Project management and scheduling
- Research and continuous improvement initiatives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and cross-team collaboration.
📋 Key Responsibilities
✅ Lead the planning, coordination, and project management for various visual merchandising initiatives and projects
✅ Develop and ensure adherence to production schedules
✅ Contribute to team project briefs, presentations, and communication materials
✅ Obtain and organize information from various cross-divisional internal and external sources
✅ Research and evaluate continuous improvement and ad hoc business initiatives
✅ Budget monitoring (expenditures and variances) and develop and maintain financial/budget management reports
✅ Provide direction and supervision to cross-divisional stakeholders and external suppliers to ensure that all project objectives are met
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Progressive expertise in project development and implementation acquired through a combination of previous experience in a marketing, advertising, and retail environment, and/or related post-secondary education
Required Skills:
- Advanced knowledge of Office (Teams, PowerPoint, Excel, Word, Outlook, SharePoint)
- Excellent writing, editing, and evaluation skills
- Excellent organizational, multi-tasking, and delegation skills
- Proactive problem-solving and strategic thinking
- Experience preparing creative briefs, budget tracking reports, and project workback schedules
Preferred Skills:
- Experience with project management software (e.g., Asana, Trello, Jira)
- Familiarity with the retail industry and LCBO's brand strategy
ASSUMPTION: Candidates with experience in marketing project management and cross-team collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 54,919.00 - CAD 90,913.00 per year
Benefits:
- Employee & Family Assistance Program
- Defined Benefit Pension
- Discounts on products and services via Workperks
Working Hours: 36.25 hours per week
ASSUMPTION: The salary range provided is based on the LCBO's posted salary range and industry standards for similar roles in Toronto.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Liquor retail)
Company Size: 5,001-10,000 employees
Founded: 1927
Company Description:
- LCBO is a government-owned retail store responsible for the sale of alcoholic beverages in Ontario, Canada
- They aim to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits
- LCBO supports local communities and delivers value to Ontarians
Company Specialties:
- Retail of alcoholic beverages
- Wholesale distribution
- Responsible retailing and community support
Company Website: http://www.lcbo.com
ASSUMPTION: LCBO's focus on responsible retailing and community support sets it apart from other retail companies.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Manager, Visual Merchandising
Work Arrangement: Hybrid role (1-2 days per week remote)
Growth Opportunities:
- Potential career progression within the marketing department or other LCBO divisions
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to learning and development opportunities through LCBO's employee training programs
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (1-2 days per week remote)
Office Location(s): 100 Queens Quay East, 9th Floor, Toronto
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- 100 Queens Quay East is located in the downtown core, close to public transportation and various amenities
- The LCBO's headquarters offers a modern and collaborative work environment
Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM (with a 30-minute lunch break)
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Workday
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Problem-solving and analytical skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with LCBO's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your project management and problem-solving skills
- Research LCBO's brand strategy and be prepared to discuss how your ideas align with their vision
ATS Keywords: Marketing project management, cross-team collaboration, budget monitoring, project scheduling, visual merchandising, LCBO
ASSUMPTION: LCBO's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Teams, PowerPoint, Excel, Word, Outlook, SharePoint)
- Project management software (e.g., Asana, Trello, Jira)
- LCBO's internal systems and platforms
ASSUMPTION: Familiarity with Microsoft Office Suite and project management software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Respect
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you have strong project management skills and the ability to multitask effectively?
- Are you comfortable working in a collaborative and cross-functional team environment?
- Do you share LCBO's commitment to responsible retailing and community support?
ASSUMPTION: LCBO values candidates who are customer-focused, adaptable, and committed to their mission of responsible retailing and community support.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing demands
- Adapting to changes in priorities and project scope
- Working in a fast-paced and dynamic retail environment
- Balancing creative and analytical aspects of the role
ASSUMPTION: This role requires strong organizational skills and the ability to adapt to changes in priorities and project scope.
📈 Similar Roles Comparison
- Compared to other marketing project manager roles, this position places a stronger emphasis on budget monitoring and financial management
- LCBO's focus on responsible retailing and community support sets it apart from other retail companies
- This role offers opportunities for career progression within the marketing department or other LCBO divisions
ASSUMPTION: This role offers unique opportunities for professional growth and development within the organization.
📝 Sample Projects
- Developing and executing a visual merchandising campaign for a new product launch
- Researching and implementing continuous improvement initiatives to enhance the customer experience
- Managing the production and delivery of in-store promotional materials
ASSUMPTION: These sample projects illustrate the range of responsibilities and the balance of creative and analytical aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to LCBO's overall brand strategy and marketing objectives?
- What opportunities are there for professional growth and development within the marketing department or other LCBO divisions?
- How does LCBO support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by 11:59 PM on April 29, 2025
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your project management and problem-solving skills
- Research LCBO's brand strategy and be prepared to discuss how your ideas align with their vision
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
