📌 Core Information
🔹 Job Title: Senior Marketing Planner
🔹 Company: LCBO
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing and store operational signage initiatives
- Cross-functional collaboration with various teams and external partners
- Print-based marketing project management and print production workflow understanding
- Budget management and post-campaign reporting
ASSUMPTION: This role requires a high level of organization, multitasking, and stakeholder management skills to effectively coordinate multiple projects and teams.
📋 Key Responsibilities
✅ Analyze project scope requirements and develop project plans for print-related marketing initiatives
✅ Write project briefs, prepare presentations, and communication materials
✅ Work with various teams to gather information, collaborate, and plan projects
✅ Direct internal studio, external print, and fulfillment partners for print-based projects
✅ Manage project timelines and track spending against budget
✅ Monitor execution, compile data, and prepare post-campaign reporting
✅ Provide marketing support and recommendations for ad-hoc business initiatives
ASSUMPTION: This role involves a high volume of projects, requiring strong organizational skills and the ability to manage multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing project management, with a focus on print-based marketing
Required Skills:
- Excellent organizational and multi-tasking skills
- Strong communication and writing skills
- Knowledge of graphic design principles, art direction, and print production
- Ability to understand technical drawings regarding store construction
- Proficient in Microsoft Office (Outlook, Excel, Power BI, PowerPoint, SharePoint)
Preferred Skills:
- Experience with Adobe Creative Suite
- Knowledge of the retail industry
ASSUMPTION: Candidates with experience in a retail or marketing environment and a strong understanding of print-based marketing production workflows will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $56,430.00 - $93,414.00 per year
Benefits:
- Health/Dental Benefits
- Employee & Family Assistance Program
- Defined Benefit Pension
- Discounts on products and services via Workperks
Working Hours: 36.25 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing planner role with 5-10 years of experience in the Toronto area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Liquor Retail)
Company Size: 5,001-10,000 employees
Founded: 1927
Company Description:
- LCBO is a government-owned retail store responsible for the sale of alcoholic beverages in Ontario, Canada
- They aim to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits
- LCBO supports local communities and delivers value to Ontarians
Company Specialties:
- Retail sales of alcoholic beverages
- Wholesale distribution of alcoholic beverages
- Responsible retailing and community engagement
Company Website: www.lcbo.com
ASSUMPTION: LCBO's large size and government ownership may impact the pace of decision-making and the level of bureaucracy within the organization.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: Reports to the Senior Marketing Manager, Marketing Operations
Work Arrangement: Hybrid role, with a mix of on-site and remote work
Growth Opportunities:
- Progression to senior or management roles within the marketing department
- Expansion into related fields, such as retail operations or customer experience
- Development of leadership and mentoring skills through team collaboration
ASSUMPTION: This role offers opportunities for career growth and development within LCBO's marketing department and related fields.
🌍 Location & Work Environment
Office Type: Corporate office located at 100 Queens Quay East, 9th Floor, Toronto
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- The LCBO's corporate office is located in the downtown core, near public transportation and various amenities
- Toronto offers a diverse cultural scene, vibrant neighborhoods, and a wide range of recreational activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Workday
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Project management skills and experience
- Understanding of print-based marketing production workflows
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume to highlight relevant marketing project management experience and skills
- Prepare examples of successful print-based marketing campaigns you've managed
- Demonstrate your understanding of LCBO's mission and values in your cover letter
ATS Keywords: Marketing project management, print production workflows, stakeholder management, budget management, post-campaign reporting, cross-functional collaboration, Microsoft Office, Adobe Creative Suite
ASSUMPTION: LCBO's application process may involve multiple interviews and assessments to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office (Outlook, Excel, Power BI, PowerPoint, SharePoint)
- Adobe Creative Suite (optional, but preferred)
- Project management tools (e.g., Asana, Trello, Jira)
- Print production software (e.g., Adobe InDesign, Illustrator)
ASSUMPTION: Familiarity with Microsoft Office and relevant print production software is essential for this role. Experience with project management tools is an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you share LCBO's commitment to responsible retailing and community engagement?
ASSUMPTION: Candidates who align with LCBO's values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- Managing a high volume of projects with tight deadlines
- Collaborating with multiple teams and external partners, requiring strong communication and stakeholder management skills
- Adapting to changes in project scope or priorities
- Working in a large, government-owned organization with a structured hierarchy
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and effectively collaborate with various teams and stakeholders.
📈 Similar Roles Comparison
- Compared to marketing manager roles, this position focuses more on project management and less on strategic planning and team leadership
- In contrast to marketing coordinator roles, this position requires more experience and a broader range of responsibilities
- Career progression may involve moving into senior or management roles within LCBO's marketing department or related fields
ASSUMPTION: This role offers a unique blend of project management, cross-functional collaboration, and marketing expertise, setting it apart from related positions.
📝 Sample Projects
- Managing the print production and distribution of in-store promotional materials for a major marketing campaign
- Collaborating with external partners to develop and implement a new signage system for LCBO stores
- Conducting a post-campaign analysis to evaluate the effectiveness of a recent marketing initiative and providing data-driven recommendations for future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of complexity involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical project lifecycle for marketing initiatives at LCBO?
- How does this role collaborate with other marketing teams and departments within LCBO?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does LCBO support the professional development and growth of its employees?
- What is the expected timeline for onboarding and training for this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into LCBO's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing project management experience and skills
- Prepare examples of successful print-based marketing campaigns you've managed
- Demonstrate your understanding of LCBO's mission and values in your cover letter
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
