📌 Core Information
🔹 Job Title: (Senior) Marketing Program Manager
🔹 Company: Talon.One
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Spearheading project management and execution within the global marketing team
- Coordinating across marketing sub-departments to deliver cohesive, impactful campaigns
- Driving business and marketing goals through strategic planning and execution
- Managing cross-functional projects and stakeholders to ensure timely delivery and high-quality results
ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Develop, implement, and refine marketing processes and best practices to enhance team collaboration, efficiency, and campaign effectiveness
✅ Oversee the end-to-end planning, execution, and timely delivery of marketing projects, tracking milestones, managing statuses, and proactively resolving issues
✅ Collaborate extensively with various marketing teams to ensure integrated and impactful marketing programs that achieve key performance indicators
✅ Manage communication with all project stakeholders, ensuring alignment across marketing initiatives, facilitating smooth task handoffs, and maintaining program consistency
✅ Proactively manage project scope, assess requirement changes, lead status meetings, and coordinate with execution teams to clarify priorities and resolve roadblocks
✅ Identify opportunities for long-term strategic program improvements and support the VP Marketing with forecasting and emerging initiatives
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to manage various projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; a Master’s degree is a plus
Experience: 5+ years of progressive experience in project/program management or Chief of Staff roles, specifically within a dynamic marketing team or startup environment
Required Skills:
- Proficient in project management methodologies (e.g., sprints, retros) and project management software (e.g., Asana)
- Exceptional organizational skills and ability to manage multiple cross-functional projects simultaneously
- Effective communication and collaboration skills to work with stakeholders across all levels and departments
- Analytical and problem-solving skills to identify inefficiencies, anticipate risks, and drive continuous process improvement
- High emotional intelligence (EQ) to drive influence and adoption of programs and communication at all levels of the marketing team
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages (German would be a plus)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems would be beneficial for this role, as would fluency in additional languages for better communication with diverse teams and customers.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Program Manager with 5-10 years of experience in Berlin)
Benefits:
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses
- 30 days of annual leave, plus extra paid days for birthday and moving day
- Home office setup budget and monthly home office allowance
- Freedom to work from abroad for up to 90 days worldwide
- Mental health support with nilo.health and discounted Urban Sports Club membership
- 20% company subsidy on pension contributions
- BVG public transport ticket and dog-friendly office
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely for up to 90 days worldwide
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Program Manager with 5-10 years of experience in Berlin. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on customer loyalty, promotions, and gamification
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2015, with a history of steady growth and expansion in the customer loyalty and promotions software market
Company Description:
- Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform
- Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data
- Over 250 of the world’s most-loved brands work with Talon.One to drive deeper engagement and lasting loyalty with their customers
Company Specialties:
- Customer referral
- API and simple integration
- Flexible integration
- SaaS and enterprise solutions
- Loyalty and coupon marketing
- Composable commerce, headless, and ecommerce
Company Website: talon.one
ASSUMPTION: Talon.One is a growing company with a strong focus on innovation and customer success, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the VP Marketing and collaborates extensively with various marketing teams, such as demand generation, content, product marketing, design, and partner marketing
Work Arrangement: Hybrid, with the option to work remotely for up to 90 days worldwide
Growth Opportunities:
- Potential career progression within the marketing team or the broader organization
- Opportunities to work on strategic initiatives and drive long-term program improvements
- Chance to gain experience in a dynamic, growing company with a strong focus on innovation and customer success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Modern, dog-friendly office located in Berlin, Germany
Office Location(s): Wiener Str. 10, Berlin, 10999, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is conveniently located in the central district of Mitte, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely for up to 90 days worldwide
ASSUMPTION: The office environment at Talon.One is collaborative, modern, and dog-friendly, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager (VP Marketing) and relevant team members
- Final interview or assessment, if applicable
Key Assessment Areas:
- Project management skills and experience
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant project management experience and skills
- Be prepared to discuss specific examples of your project management experience and how you've handled challenges and roadblocks
- Demonstrate your understanding of the marketing team's goals and how your skills and experience can contribute to their success
ATS Keywords: Marketing Program Manager, Project Management, Marketing Team, Stakeholder Management, Cross-Functional Projects, Marketing Campaigns, Process Improvement, Strategic Planning
ASSUMPTION: The application process at Talon.One is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Project management software (e.g., Asana)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The specific tools and technologies used at Talon.One may vary, but the role requires proficiency in project management software and familiarity with marketing automation tools and CRM systems.
👔 Cultural Fit Considerations
Company Values:
- Modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies
- Healthy growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
Work Style:
- Collaborative and team-oriented, with a strong focus on communication and cross-functional collaboration
- Agile and adaptable, with a willingness to learn and grow in a dynamic environment
- Results-driven, with a focus on achieving key performance indicators and driving business success
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment with a strong focus on communication and cross-functional collaboration?
- Are you comfortable working with multiple stakeholders and managing cross-functional projects simultaneously?
- Do you have a proven track record of driving results and achieving key performance indicators in a marketing role?
ASSUMPTION: Talon.One values a strong cultural fit, with a focus on collaboration, adaptability, and results-driven work styles.
⚠️ Potential Challenges
- Managing multiple cross-functional projects simultaneously, with competing priorities and tight deadlines
- Navigating a dynamic, growing company with evolving priorities and shifting team structures
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day project management
- Adapting to a hybrid work environment, with both on-site and remote team members
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a high degree of adaptability, organization, and communication skills.
📈 Similar Roles Comparison
- Compared to other marketing program manager roles, this position offers a unique blend of strategic planning and tactical project management responsibilities
- Talon.One's focus on customer loyalty, promotions, and gamification sets it apart from more traditional marketing agencies or software companies
- This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall success
ASSUMPTION: This role is distinct from other marketing program manager positions, with a unique focus on customer loyalty, promotions, and gamification, and significant growth opportunities for the right candidate.
📝 Sample Projects
- Managing the end-to-end planning, execution, and delivery of a major marketing campaign, such as a product launch or customer referral program
- Collaborating with cross-functional teams to develop and implement a new marketing automation workflow, improving efficiency and effectiveness
- Conducting a comprehensive audit of the marketing team's processes and best practices, identifying opportunities for improvement and driving long-term strategic program enhancements
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the marketing program manager at Talon.One, requiring a strong skill set in project management, communication, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- How does Talon.One support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Talon.One measure the success of its marketing programs, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for its marketing efforts, and how does this role contribute to that vision?
ASSUMPTION: These key questions help assess the role's fit within the organization, the company's commitment to employee growth and development, and the marketing team's priorities and long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Talon.One job listing
- Tailor your resume and cover letter to highlight your relevant project management experience and skills
- Prepare for your interview by researching Talon.One's industry, company culture, and marketing team structure
- Be ready to discuss specific examples of your project management experience and how you've handled challenges and roadblocks
- Follow up with the hiring manager (VP Marketing) within one week of your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
