Senior Marketing Program Manager

📌 Core Information

🔹 Job Title: Senior Marketing Program Manager

🔹 Company: Robinhood

🔹 Location: Menlo Park, CA & New York, NY

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (In-office working environment)

🚀 Job Overview

Key aspects of this role include:

• Managing internal workstreams across various teams for Brokerage initiatives
• Supporting Brokerage marketers and ensuring all aspects of the program are on track
• Managing a high volume of marketing assets and owning asset timelines
• Building and maintaining marketing playbooks, trackers, and templates
• Leading the quality assurance process and facilitating retrospectives

ASSUMPTION: This role requires a high level of organization, communication, and analytical skills to manage multiple teams and projects simultaneously.

📋 Key Responsibilities

✅ Manage all internal workstreams across Marketing, Creative, Legal, and Compliance teams to ensure cohesion for Brokerage-related work

✅ Facilitate meetings to ensure information exchange and understanding across teams, creating and owning agendas, action items, and follow-ups

✅ Support Brokerage marketers to ensure all aspects of the program are on track, flagging delays or facilitating trade-off discussions when necessary

✅ Manage a high volume of Brokerage marketing assets and own management of asset timelines in partnership with the producer

✅ Build and maintain Brokerage marketing playbooks, trackers, and templates

✅ Own the submission process for Legal & Compliance review, spearheading weekly check-ins, and ensuring materials are revised where necessary

✅ Lead the quality assurance process of all assets, ensuring quality standards are met and work is complete

✅ Support reporting cadence and facilitate retrospectives, consolidating feedback and implementing optimizations for future work

✅ Collaborate with product-specific MPMs to ensure proper product representation when necessary

ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in program and/or project management, with a strong preference for candidates who have previously worked in a high-velocity performance marketing environment and a highly regulated industry

Required Skills:

• Excellent communication, organizational, and time-management skills
• Able to organize information quickly and at a high level to address potential roadblocks, define the best way forward, and communicate trade-offs where appropriate
• Strong analytical skills – can analyze and interpret data to inform marketing decisions and identify risk in projects and programs early so that mitigation steps can be taken
• Experience operating and driving work independently in a dynamic environment, comfortable navigating ambiguity
• Understanding of asset creation (i.e., Creative, Production, etc.) and approval cycles (Stakeholder Reviews, Legal Approvals, etc.)
• Ideal candidate can build positive relationships with stakeholders
• Passion for democratizing finance and a deep understanding of Robinhood's mission, products, and target customers

Preferred Skills:

• Experience working in a fast-paced, startup-like environment
• Familiarity with marketing automation tools and project management software

ASSUMPTION: Candidates with experience in both program management and project management are strongly encouraged to apply, as this role requires a blend of both skill sets.

💰 Compensation & Benefits

Salary Range: $145,000 - $170,000 USD (Zone 1: Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

Benefits:

• 100% paid health insurance for employees with 90% coverage for dependents
• Annual lifestyle wallet for personal wellness, learning, and development, and more!
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

Working Hours: Full-time (40 hours/week) with a focus on in-office work

ASSUMPTION: The salary range provided is based on the location where the work will be performed and is aligned to one of three compensation zones. For other locations not listed, compensation can be discussed with the recruiter during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services – Robinhood is a leading fintech company democratizing finance for all by providing commission-free trading and investment products

Company Size: 1,001-5,000 employees – Robinhood offers the benefits and resources of a large company while maintaining a startup-like culture

Founded: 2013 – Robinhood was founded with the mission to make the financial system accessible to all

Company Description:

• Robinhood is a publicly-traded company offering commission-free trading and investment products, including stocks, ETFs, options, and cryptocurrencies
• The company aims to provide a user-friendly and accessible platform for investors of all levels
• Robinhood is committed to financial education and empowering its customers to take control of their financial future

Company Specialties:

• Commission-free trading
• Investment products
• Financial education
• Cryptocurrency trading

Company Website: http://www.robinhood.com

ASSUMPTION: Robinhood's mission and values are deeply rooted in its commitment to democratizing finance and providing accessible investment opportunities for all.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Head of Marketing Operations and works cross-functionally with various teams, including Marketing, Creative, Legal, and Compliance

Work Arrangement: On-site with a focus on in-office work; however, Robinhood offers flexible work arrangements and remote work options for certain roles

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing department
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Exposure to various aspects of the business, including product, marketing, and operations

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and develop their career within the Marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with a focus on employee comfort and productivity

Office Location(s): Menlo Park, CA & New York, NY

Geographic Context:

• Menlo Park, CA – Located in the heart of Silicon Valley, Menlo Park offers a vibrant tech community and easy access to outdoor activities and cultural attractions
• New York, NY – A global hub for finance, media, and technology, New York City offers a diverse and dynamic work environment with endless opportunities for networking and professional growth

Work Schedule: Full-time (40 hours/week) with a focus on in-office work; however, Robinhood offers flexible work arrangements and remote work options for certain roles

ASSUMPTION: Robinhood's office environments are designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a recruiter
• Behavioral and situational interview with the hiring manager
• Final interview with the team or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects simultaneously
• Communication and collaboration skills, both written and verbal
li>Analytical skills and ability to interpret data to inform marketing decisions
• Cultural fit and alignment with Robinhood's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience managing complex projects and teams
• Demonstrate your passion for Robinhood's mission and commitment to democratizing finance

ATS Keywords: Marketing Program Manager, Program Management, Project Management, Performance Marketing, High-velocity Marketing, Regulated Industry, Stakeholder Management, Asset Creation, Legal Compliance, Quality Assurance, Data Interpretation, Dynamic Environment, Relationship Building, Finance, Target Customers

ASSUMPTION: Robinhood's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Jira, Trello)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the project, but candidates should have experience with project management software and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Democratize Finance
• Do the Right Thing
• Be Humble
• Act Like an Owner
• Focus on Results

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you prioritize and manage multiple projects and teams simultaneously?
• Can you provide an example of a time when you had to navigate a dynamic or ambiguous work environment?
• How do you approach building positive relationships with stakeholders, and can you provide an example of a successful stakeholder management experience?

ASSUMPTION: Robinhood's culture is characterized by its commitment to democratizing finance, a strong sense of ownership, and a focus on results. Candidates should be able to demonstrate a strong cultural fit with these values and work styles.

⚠️ Potential Challenges

• Managing multiple teams and projects simultaneously can be challenging and require strong prioritization skills
• Working in a highly regulated industry may present unique challenges and compliance requirements
• Navigating a fast-paced and dynamic work environment may require strong adaptability and resilience
• Robinhood's focus on in-office work may present challenges for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and impact, with a strong focus on supporting candidates' success and development.

📈 Similar Roles Comparison

• This role is unique in its focus on managing internal workstreams for Brokerage initiatives, with a strong emphasis on collaboration and stakeholder management
• Compared to similar roles in the industry, this position offers a unique opportunity to work at the intersection of marketing, operations, and compliance
• Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership roles within the Marketing department

ASSUMPTION: While this role shares similarities with other marketing program management positions, its unique focus on Brokerage initiatives and cross-functional collaboration sets it apart from other opportunities in the industry.

📝 Sample Projects

• Managing a high-volume marketing asset submission process for a major product launch
• Facilitating a cross-functional team meeting to ensure alignment on project timelines and deliverables
• Leading a quality assurance process for a series of marketing campaigns, ensuring brand consistency and compliance with regulatory requirements

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that candidates may face in this role, but the specific projects and initiatives will vary depending on the team and the business needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does the company support work-life balance and employee well-being?
• What opportunities are there for professional development and growth within the Marketing department?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
• What is the company's long-term vision for the Brokerage business, and how does this role contribute to that strategy?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess whether this opportunity aligns with their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
• Research Robinhood's mission, values, and business to demonstrate your passion and alignment with the company's goals
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.