Senior Marketing Program Manager

📌 Core Information

🔹 Job Title: Senior Marketing Program Manager

🔹 Company: Crexi

🔹 Location: Playa Vista, CA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Playa Vista, CA) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading cross-departmental coordination for corporate marketing initiatives
• Optimizing marketing processes and workflows
• Developing and managing project timelines
• Partnering with functional leads and the Auctions business team
• Building and executing awareness and demand generation programs for Crexi Auctions

ASSUMPTION: This role requires a high level of organization, collaboration, and adaptability to thrive in a fast-paced marketing environment.

📋 Key Responsibilities

✅ Lead cross-departmental coordination for all corporate marketing initiatives

✅ Define, optimize, and document scalable processes for marketing programs

✅ Develop and manage centralized project timelines

✅ Partner with functional leads to identify resourcing needs and streamline inter-team communication

✅ Provide visibility to leadership on project progress, risks, and blockers

✅ Partner closely with the Auctions business team to develop marketing strategy

✅ Build and execute awareness and demand generation programs for Crexi Auctions

✅ Own the development of marketing collateral, including product one-pagers, sales enablement decks, case studies, and testimonials

✅ Collaborate with internal marketing specialists to execute tactics and ensure seamless execution

✅ Analyze performance metrics and optimize campaigns based on data-driven insights

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7+ years of experience in marketing program/project management and/or segment marketing, preferably in B2B or real estate/tech environments

Required Skills:

• Excellent writing and editing skills
• Strong organizational and prioritization skills
• Excellent teamwork and cross-departmental collaboration
• Strategic thinking with hands-on execution ability
• Proficient in project management tools (Asana, Monday.com, or similar) and marketing automation platforms

Preferred Skills:

• Proven track record of managing complex, cross-functional marketing projects
• Strong understanding of marketing disciplines, including brand, content, email, digital, and creative workflows
• Experience developing sales enablement materials and managing end-to-end campaign execution

ASSUMPTION: Candidates with a strong background in marketing program management and a proven track record of driving successful campaigns are ideal for this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $173,000 per year (Playa Vista, CA location)

Benefits:

• Limitless snacks

Working Hours: Full-time, 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is based on the location and experience level required for this role. Benefits may include additional perks and compensation components not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on commercial real estate technology

Company Size: 201-500 employees, providing a dynamic work environment with ample growth opportunities

Founded: 2015, with a mission to transform commercial real estate with advanced, integrative technology and data analytics

Company Description:

• Crexi is a robust marketplace and technology platform containing easy-to-use workflow management tools and customizable data analytics designed to streamline the CRE process from listing to closing.
• The company offers online real estate marketing and sales platforms, with a focus on technology, SaaS, and software as a service.
• Crexi specializes in various real estate sectors, including retail, multifamily, auctions, lease, buy, broker, land, comps, property, mixed use, office, restaurant, hospitality, and senior living.

Company Specialties:

• Online Real Estate Marketing and Sales Platforms
• Technology
• SaaS
• Software as a service
• Real Estate
• Commercial Real Estate
• Insights
• Retail
• Multifamily
• Auctions
• Lease
• Buy
• Broker
• Land
• Comps
• Property
• Mixed Use
• Office
• Restaurant
• Hospitality
• CRE
• Startup
• Tech
• Special Purpose
• Senior Living
• Data
• Agent
• Real Estate Broker
• Real Estate Agent
• Marketing
• And Research

Company Website: www.crexi.com

ASSUMPTION: Crexi's focus on technology and data analytics sets it apart in the commercial real estate industry, offering innovative solutions to stakeholders.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them

Work Arrangement: Hybrid work arrangement, with on-site work required at the Playa Vista, CA office

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to expand skills and knowledge in various marketing disciplines
• Chance to contribute to Crexi's rapid growth and make a significant impact on the company's success

ASSUMPTION: This role offers ample opportunities for professional growth and development within Crexi's dynamic and expanding marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Playa Vista, CA

Office Location(s): 5510 Lincoln Blvd, Suite 400, Los Angeles, California 90094, US

Geographic Context:

• Playa Vista is a neighborhood in Los Angeles, California, known for its tech industry and vibrant community
• The office is conveniently located near numerous amenities, including restaurants, shops, and parks
• The area offers a mix of urban and suburban living, with easy access to beaches, mountains, and other attractions

Work Schedule: Full-time, 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The Playa Vista office provides a modern and collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Alignment with Crexi's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing program management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
• Research Crexi's company culture and be prepared to discuss how your values and work style align with the company's
• Prepare questions to ask the interviewers about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Marketing Program Manager, Segment Marketing, Project Management, Cross-Functional Collaboration, Marketing Strategy, Campaign Execution, Performance Analysis, Sales Enablement, Organizational Skills, Problem Solving, Teamwork, Digital Marketing, Email Marketing, Brand Management, SEO, Creative Workflows

ASSUMPTION: Crexi's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on marketing strategy, project management, and cross-functional collaboration.

🛠️ Tools & Technologies

• Asana or Monday.com (project management)
• Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in project management tools and marketing automation platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you approach problem-solving and decision-making in a fast-paced environment?

ASSUMPTION: Crexi values candidates who are innovative, collaborative, customer-focused, and adaptable, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Managing competing priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams with varying work styles and priorities
• Adapting to changes in marketing strategies and priorities
• Balancing strategic planning with hands-on execution

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on project management and cross-functional collaboration
• Crexi's focus on technology and data analytics sets it apart from other commercial real estate companies, offering innovative solutions to stakeholders
• This role offers significant growth opportunities within Crexi's dynamic and expanding marketing team

ASSUMPTION: This role is unique in its blend of strategic planning, project management, and cross-functional collaboration, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, including market research, content creation, and cross-functional team coordination
• Managing a rebranding project, including brand strategy development, visual identity design, and implementation across various marketing channels
• Conducting a marketing audit and providing data-driven recommendations to optimize marketing efforts and improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Crexi support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them?
• How does Crexi measure the success of its marketing programs, and how can this role impact those metrics?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Crexi.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing program management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
• Research Crexi's company culture and be prepared to discuss how your values and work style align with the company's
• Prepare questions to ask the interviewers about the role, team, or company to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.