Senior Marketing Projektmanager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Projektmanager (m/w/d)

🔹 Company: VisionIQ marketing & communication GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing diverse projects in B2B and B2C sectors, from concept to execution
• Coordinating with project teams and external service providers
• Creating and managing project plans and budgets
• Ensuring quality control and smooth project operations
• Collaborating with clients and providing consultative support

ASSUMPTION: This role requires a high level of organizational skills, adaptability, and strong communication abilities to manage multiple projects simultaneously and meet client expectations.

📋 Key Responsibilities

✅ Serve as the primary client contact, overseeing their presence across various touchpoints

✅ Manage diverse projects, including 360° campaigns, performance marketing, events, and video productions

✅ Coordinate with project teams and external service providers to ensure smooth project execution

✅ Create and manage project plans, budgets, and timelines

✅ Ensure quality control and maintain a high standard of project delivery

✅ Provide consultative support to clients and address their needs proactively

ASSUMPTION: The role may require occasional weekend work or evening hours to meet project deadlines or attend events.

🎯 Required Qualifications

Education: Completed degree or equivalent in Business, Marketing, or Communication

Experience: At least 5 years of experience in 360-degree marketing and project management, with a focus on agency work and event management

Required Skills:

• Proven project management skills, with the ability to handle multiple projects simultaneously
• Strong communication skills in German and English
• Excellent organizational skills and attention to detail
• Familiarity with modern marketing tools and trends
• Strategic thinking and problem-solving abilities

Preferred Skills:

• Experience in event management
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in marketing project management and a strong understanding of the German market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on industry standards for a senior marketing project manager role in Berlin)

Benefits:

• Creative team environment
• Modern office near Friedrichstraße station
• Flexible home office solutions and mobile work
• Regular team events, incentives, and 3 weeks of workation per year
• Dog-friendly workplace

Working Hours: Full-time (40 hours per week), with the possibility of flexible working hours

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: VisionIQ is a marketing and communication agency specializing in phygital experiences and activations. They develop multidimensional solutions for clients, ranging from hybrid formats and live events to communication strategies and content production.

Company Size: Small (1 employee)

Founded: 2021

Company Description:

• VisionIQ is an independent, owner-managed agency
• They partner with Visions Network and work with clients such as Berlinale, Autoscout24, BATEG, Potsdamer Platz, Mall of Berlin, and Volkswagen Retail Gesellschaft Deutschland
• Their focus is on developing innovative, multidimensional marketing solutions tailored to clients' needs

Company Specialties:

• Phygital experiences and activations
• Hybrid formats and live events
• Communication strategies and content production

Company Website: visioniq.de

ASSUMPTION: As a small, independent agency, VisionIQ offers a dynamic and innovative work environment with close collaboration between team members and clients.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the management team and works closely with project teams, clients, and external service providers

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

• Potential to take on more responsibilities and grow within the company as it expands
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Possibility to develop leadership skills by managing junior team members or mentoring interns

ASSUMPTION: Given the company's size and growth potential, this role offers ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office

Office Location(s): Friedrichstraße, Berlin

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is conveniently located near public transportation, shopping, and dining options
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Flexible, with the possibility of remote work and mobile work arrangements

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a good work-life balance, while the central office location ensures easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the management team to discuss the role in more detail and assess technical skills
• Reference checks and final decision

Key Assessment Areas:

• Project management skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving abilities and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with project management tools and marketing trends
• Demonstrate your understanding of the German market and local industry trends

ATS Keywords: Marketing project management, 360-degree marketing, event management, client relations, project planning, budget management, quality control, communication strategies, content production, hybrid work, remote work, mobile work

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline. It is essential to follow up after the interview and address any concerns or questions promptly.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva, WordPress)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and clients the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Client-centric approach

Work Style:

• Dynamic and fast-paced environment
• Close collaboration with clients and team members
• Flexible and adaptable to changing project requirements

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working closely with clients and managing their expectations?
• Do you possess strong organizational skills and the ability to multitask effectively?

ASSUMPTION: Candidates who are self-motivated, adaptable, and enjoy working in a collaborative environment will be well-suited to this role and company culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and high client expectations
• Adapting to the dynamic and ever-changing marketing landscape
• Balancing on-site and remote work responsibilities effectively
• Managing client relationships and expectations in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a client-centric approach.

📈 Similar Roles Comparison

• This role differs from other marketing project manager positions in its focus on phygital experiences and activations, as well as the close collaboration with clients and project teams
• In the German market, this role is comparable to a Senior Marketing Projektmanager (m/w/d) or a Senior Projektmanager (m/w/d) in Marketing
• Career progression may include moving into a management or director role within the company or transitioning into a similar role at a larger agency or in-house marketing department

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and client base.

📝 Sample Projects

• Managing a 360° campaign for a major event, including event planning, marketing materials, and on-site activation
• Developing a communication strategy for a retail client, including content creation, social media management, and email marketing
• Coordinating a video production project, from pre-production to post-production, ensuring high-quality deliverables and timely completion

ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the role, showcasing the candidate's ability to manage various aspects of marketing projects.

❓ Key Questions to Ask During Interview

• Can you describe a typical project lifecycle and the project management tools used within the company?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this implemented in practice?
• How does the company collaborate with clients, and what are the expectations for client communication and project updates?
• What are the most challenging aspects of the role, and how have previous incumbents succeeded in overcoming these challenges?

ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its clients, and the industry trends
• Follow up after the interview to express your interest and reiterate your qualifications
• If selected, be prepared to provide references and complete any additional screening processes

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.