Senior Marketing Proposal Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Proposal Specialist

🔹 Company: LaBella Associates

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time, Hybrid (On-site & Remote)

🔹 Category: Marketing & Business Development

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving business development through market research, networking, and creating opportunity-specific marketing materials.
• Collaborating with technical teams to develop and apply win strategies for proposals and presentations.
• Managing promotional opportunities to reach intended audiences and maintain segment marketing information.
• Identifying and managing opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong organizational and project management skills to juggle multiple projects and deadlines.

📋 Key Responsibilities

✅ Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel.

✅ Develops strategy for key client targets in conjunction with technical & BD leaders.

✅ In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.

✅ Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.

✅ Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.

✅ Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.

✅ Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.

✅ Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.

✅ Researches target opportunities as directed, sharing relevant information with other teams as required.

✅ Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.

✅ Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.

✅ Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.

ASSUMPTION: This role involves a significant amount of writing, editing, and project management, as well as strong communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in A/E/C marketing or business development

Required Skills:

• Proven ability to build and nurture business relationships
• Proficiency in InDesign, Office, and CRM
• Excellent time management, project management, and presentation skills
• Ability to travel as required to build positive working relationships with stakeholders

Preferred Skills:

• Experience with Workamajig or similar project management software
• Familiarity with the A/E/C industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (Based on industry standards for a Senior Marketing Proposal Specialist in Charlotte, NC)

Benefits:

• Flexible Work Schedule
• Health/Dental Insurance
• 401k Plan with Employer Match
• Short & Long Term Disability
• Profit Sharing
• Paid Time Off
• Leadership Development Program
• Fitness Reimbursement
• Tuition Reimbursement
• Referral Bonus Program
• Wellness Program
• Team Building Events
• Community Service Events

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, location, and experience level. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture and Planning

Company Size: 1,001-5,000 employees (Large enterprise with multiple locations and disciplines)

Founded: 1978 (Over 40 years of experience and established reputation)

Company Description:

• LaBella Associates is a nationally recognized Design Professional Corporation that specializes in creating partnership between their team and clients.
• The company offers a wide range of services, including architecture, structural engineering, mechanical, electrical, and plumbing engineering, transportation engineering, civil engineering, environmental consulting, planning, program management, power systems, renewable energy, health & safety training, landscape architecture, interior design, land surveying, waste & recycling engineering, and environmental drilling.
• LaBella is committed to delivering exceptional results, reliability, accountability, collaboration, and respect on each and every project.

Company Specialties:

• Architecture
• Structural Engineering
• Mechanical, Electrical, & Plumbing Engineering
• Transportation Engineering
• Civil Engineering
• Environmental Consulting
• Planning
• Program Management
• Power Systems
• Renewable Energy
• Health & Safety Training
• Landscape Architecture
• Interior Design
• Land Surveying
• Waste & Recycling Engineering
• Environmental Drilling

Company Website: https://www.labellapc.com/

ASSUMPTION: LaBella Associates is a well-established company with a strong reputation in the architecture and planning industry. They value partnership, collaboration, and exceptional results, which are reflected in their company culture and client outcomes.

📊 Role Analysis

Career Level: Senior-level role with significant experience required

Reporting Structure: This role reports directly to the Business Development Manager and works closely with technical teams and other marketing professionals

Work Arrangement: Hybrid (On-site & Remote) with flexibility for remote work

Growth Opportunities:

• Potential to advance to a leadership or management role within the marketing or business development department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing and business development
• Chance to collaborate with and learn from experienced professionals in various disciplines

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization with a strong reputation in the industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with an office located in Charlotte, NC

Office Location(s): 400 S Tryon St, Suite 1300, Charlotte, North Carolina 28273, US

Geographic Context:

• Charlotte, NC is the largest city in the state and serves as a major hub for the Southeast region
• The city offers a diverse range of cultural, recreational, and entertainment options
• Charlotte has a humid subtropical climate with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: Charlotte, NC offers a vibrant, growing metropolitan area with a diverse range of cultural, recreational, and entertainment options, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Hiring Manager and other team members
• Final interview with the Business Development Manager
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Project management and organizational skills
• Communication and interpersonal skills
• Industry knowledge and market research skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the A/E/C industry and LaBella Associates' services and values
• Prepare examples of your writing, editing, and project management skills to discuss during the interview
• Research the company and be prepared to discuss your fit with their culture and mission

ATS Keywords: Marketing, Proposal, Business Development, A/E/C, Market Research, Project Management, Writing, Editing, InDesign, CRM, Hybrid, Charlotte, NC

ASSUMPTION: LaBella Associates uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• InDesign
• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM (likely Salesforce or similar)
• Workamajig (or similar project management software)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Reliability
• Accountability
• Collaboration
• Respect
• Partnership

Work Style:

• Results-driven and focused on exceptional outcomes
• Strong project management and organizational skills
• Ability to work independently and in a team environment
• Adaptable and responsive to changing priorities and deadlines

Self-Assessment Questions:

• Do you have a proven track record of building and nurturing business relationships?
• Are you highly organized and able to manage multiple projects and deadlines effectively?
• Do you have strong communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders?
• Are you comfortable working in a hybrid (on-site & remote) environment, with flexibility for remote work?
• Do you align with LaBella Associates' values of reliability, accountability, collaboration, respect, and partnership?

ASSUMPTION: LaBella Associates values partnership, collaboration, and exceptional results, which are reflected in their company culture and client outcomes. Candidates who demonstrate these values and align with the company's work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some individuals
• Working in a hybrid (on-site & remote) environment may require additional self-motivation and time management skills
• The A/E/C industry can be competitive and fast-paced, with long hours and tight deadlines during peak periods
• Charlotte, NC can have a high cost of living compared to other cities in the Southeast region

ASSUMPTION: While LaBella Associates offers a flexible work arrangement and comprehensive benefits package, candidates should be aware of the potential challenges and demands of this role and industry.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Business Development Manager in the A/E/C industry, but with a focus on proposal writing and management
• Unlike other roles in the industry, this position requires a high level of independence and self-motivation, as well as strong project management and organizational skills
• Career progression in this role may lead to a leadership or management position within the marketing or business development department

ASSUMPTION: While this role shares similarities with other marketing and business development positions in the A/E/C industry, its unique focus on proposal writing and management sets it apart and requires specific skills and experience.

📝 Sample Projects

• Developing a comprehensive proposal for a major infrastructure project, including market research, win strategy, and tailored marketing materials
• Managing the RFP process for multiple projects simultaneously, coordinating with technical teams and stakeholders to ensure timely and accurate submission
• Creating and maintaining up-to-date segment marketing information, including staff bios, project descriptions, and other relevant content for marketing purposes

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from market research and proposal writing to project management and stakeholder communication.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and project management expectations for this role?
• How does this role collaborate with technical teams and other marketing professionals within the organization?
• What opportunities are there for professional growth and development within the marketing or business development department?
• How does LaBella Associates support work-life balance for employees in hybrid or remote work arrangements?
• What are the most challenging aspects of this role, and how does the company support employees in managing these challenges?

ASSUMPTION: Asking these questions during the interview can help candidates better understand the role's expectations, work environment, and opportunities for growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/j/1791172262
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your writing, editing, and project management skills
• Prepare for your interview by researching LaBella Associates' services, values, and company culture, as well as the A/E/C industry
• If applicable, prepare examples of your portfolio or relevant work samples to showcase your skills and experience
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.