Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Ebra

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to enhance brand awareness and attract clients
• Conducting market research and analyzing consumer trends and competitors
• Creating marketing content and promotional materials
• Managing social media accounts and executing digital advertising campaigns
• Building and maintaining customer databases and improving customer experience

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a proven track record in marketing and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and plans to enhance brand awareness and attract clients

✅ Conduct market research and analyze consumer trends and competitors

✅ Create marketing content and promotional materials

✅ Coordinate with design and sales teams to ensure message alignment

✅ Manage social media accounts and create engaging digital content

✅ Execute digital advertising campaigns and monitor their performance

✅ Prepare regular marketing performance reports

✅ Communicate with external parties such as agencies and vendors

✅ Organize and attend exhibitions and conferences, representing the company

✅ Build and maintain customer databases and improve customer experience

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven analysis. It requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, communications, business administration, or a related field is generally required

Experience: Over 5 years of experience in marketing, with a focus on digital marketing, content creation, and campaign management

Required Skills:

• Market Research
• Data Analysis
• Digital Marketing
• Content Creation
• Campaign Management
• Project Management
• Team Collaboration
• Marketing Analytics Tools
• CRM Systems
• Promotional Material Creation
• Social Media Management
• Digital Advertising
• Performance Reporting
• Customer Database Management
• Customer Experience Improvement

Preferred Skills:

• Fluency in Arabic
• Experience with marketing automation tools

ASSUMPTION: While the role is primarily focused on English-speaking markets, fluency in Arabic could be an asset for local market penetration. Experience with marketing automation tools would be beneficial for streamlining workflows and improving campaign efficiency.

💰 Compensation & Benefits

Salary Range: The salary range for a Senior Marketing Specialist in Riyadh typically falls between SAR 25,000 - SAR 40,000 per month, depending on experience and qualifications. This is an estimate based on market data and may vary.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications. Benefits are typical for the region and industry but may vary based on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Ebra operates in the technology sector, focusing on software development and digital solutions. The tech industry in Saudi Arabia is growing rapidly, with a strong emphasis on innovation and digital transformation.

Company Size: Ebra is a mid-sized company with a team of around 50-250 employees. This size offers a balance between the structure of a larger organization and the agility of a smaller one.

Founded: Ebra was founded in 2015, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Ebra specializes in developing custom software solutions and digital platforms for businesses
• The company prides itself on its customer-centric approach, working closely with clients to understand their unique needs and deliver tailored solutions
• Ebra fosters a dynamic and collaborative work environment, encouraging employees to learn, grow, and innovate

Company Specialties:

• Custom Software Development
• Digital Platform Development
• Mobile App Development
• Web Development
• UI/UX Design

Company Website: ebra.be

ASSUMPTION: Ebra's focus on custom software development and digital platforms makes it a dynamic and innovative place to work. Its customer-centric approach and collaborative work environment make it an attractive option for marketing professionals looking to make a significant impact.

📊 Role Analysis

Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy. The Senior Marketing Specialist is expected to lead marketing efforts, mentor junior team members, and contribute to strategic decision-making.

Reporting Structure: The Senior Marketing Specialist reports directly to the Chief Marketing Officer (CMO) or a similar role. They may oversee a team of marketing professionals, depending on the company's structure.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours. Occasional overtime may be required to meet project deadlines or attend events.

Growth Opportunities:

• Progression to a Director or VP of Marketing role
• Expanding the marketing team and taking on more managerial responsibilities
• Gaining experience in a growing tech company and contributing to its success

ASSUMPTION: The Senior Marketing Specialist role at Ebra offers significant growth opportunities, both in terms of career progression and the chance to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Ebra's office is a modern, open-plan space designed to foster collaboration and creativity.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city is a major commercial hub and the center of political, economic, and cultural activity in the country
• Riyadh offers a mix of traditional Saudi culture and modern urban living, with a wide range of amenities and attractions

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. However, the role may require occasional work on weekends to attend events or meet project deadlines.

ASSUMPTION: Working in Riyadh offers a unique blend of cultural experiences and professional opportunities. The city's vibrant business environment makes it an ideal location for a marketing professional looking to make their mark in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Final interview with the CMO or a senior member of the leadership team
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Creative content development
• Project management and team collaboration
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume to highlight your marketing experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of Ebra's business and your fit for the role
• Be ready to discuss your marketing philosophy and approach to campaign development
• Demonstrate your ability to analyze data and make data-driven decisions

ATS Keywords: Marketing Strategy, Digital Marketing, Campaign Management, Market Research, Data Analysis, Customer Experience, Brand Awareness, Social Media Management, Digital Advertising, Performance Reporting, CRM Systems, Marketing Analytics Tools

ASSUMPTION: Ebra's recruitment process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their ability to develop and implement effective marketing strategies and campaigns.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry. Familiarity with these tools is expected, and proficiency in their use is a significant advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?
• Are you able to balance creativity and innovation with a focus on results and performance?
• Do you value work-life balance and a positive work environment?

ASSUMPTION: Ebra's company values and work style emphasize a customer-centric, collaborative, and innovative approach to business. Candidates who share these values and are comfortable working in a dynamic, fast-paced environment are likely to be a good fit for the company.

⚠️ Potential Challenges

• The role may require occasional work on weekends to attend events or meet project deadlines
• The fast-paced nature of the tech industry can be challenging, with constant changes and tight deadlines
• The role may involve managing external vendors and agencies, which can be complex and time-consuming
• The competitive nature of the tech industry can make it challenging to stand out and achieve results

ASSUMPTION: While the role offers significant opportunities for growth and impact, it also presents challenges that require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike related roles in larger organizations, this role offers a high degree of autonomy and responsibility
• The tech industry's fast-paced nature requires a greater emphasis on adaptability and continuous learning
• Compared to marketing roles in other industries, this role requires a strong focus on digital marketing and data-driven decision-making

ASSUMPTION: The Senior Marketing Specialist role at Ebra offers a unique blend of autonomy, responsibility, and growth opportunities. However, it also requires a high degree of adaptability and a strong focus on digital marketing and data analysis.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new product launch
• Conducting market research and analyzing consumer trends to inform marketing strategy
• Creating and executing a social media campaign to increase brand awareness and engagement
• Managing a team of marketing professionals to deliver a major marketing event or conference

ASSUMPTION: The projects outlined above are representative of the types of initiatives a Senior Marketing Specialist at Ebra might be involved in. They demonstrate the role's focus on strategic planning, creative content development, and data-driven analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What are the most significant challenges facing the marketing department currently?
• How does Ebra support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this reflected in the work environment?

ASSUMPTION: The questions above are designed to provide insight into the role's priorities, the company's marketing strategy, and its approach to employee development and work-life balance. They are intended to help candidates assess their fit for the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of Ebra's business and your fit for the role
• Be ready to discuss your marketing philosophy and approach to campaign development
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.