Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Lennox International

🔹 Location: West Columbia, South Carolina, United States

🔹 Job Type: Full-time, Hybrid (Monday-Thursday in office, Friday remote)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting Allied Air’s residential brand portfolio to ensure brand consistency and strategic execution across all marketing initiatives.
• Developing brand messaging, creating content, executing campaigns, and collaborating with agencies to drive awareness, engagement, and sales growth.
• Working cross-functionally with sales, product marketing management, and leadership to align marketing initiatives with business objectives.
• Managing marketing project timelines, coordinating meetings, and providing administrative support to ensure deliverables are met on schedule.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Brand Stewardship & Strategy: Assist in maintaining brand consistency, develop and maintain brand guidelines, and work cross-functionally to align marketing initiatives with business objectives.

✅ Content Development & Execution: Create high-impact marketing materials, develop marketing campaigns, ensure counter sales teams have necessary materials, write compelling copy, and develop educational materials for dealers and distributors.

✅ Campaign, Agency, & Digital Marketing Execution: Support digital marketing efforts, work closely with creative and advertising agencies, oversee campaign execution, and manage agency relationships.

✅ Administrative Support & Project Coordination: Manage marketing project timelines, coordinate meetings and communications, assist with budget tracking and invoicing, maintain organized documentation, and lead projects with cross-functional teams.

✅ Leadership & Collaboration: Work closely with product marketing management, sales, and external partners to drive brand growth.

ASSUMPTION: This role requires strong project management, organizational, and communication skills to effectively manage multiple tasks and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field.

Experience: 5+ years of marketing experience, preferably within durable goods manufacturing.

Required Skills:

• Experience in brand management, content creation, sales support, marketing, and agency collaboration.
• Excellent writing, editing, and communication skills with the ability to craft compelling messaging.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Highly collaborative with the ability to work cross-functionally and influence stakeholders.
• Proficiency in Microsoft Office, Adobe Creative Suite, and marketing automation platforms.

Preferred Skills:

• Experience with HVAC or refrigeration products.
• Fluency in Spanish.

ASSUMPTION: While experience in the HVAC industry is not required, it may be beneficial for understanding the products and market. Fluency in Spanish could be an asset for communicating with a diverse customer base.

💰 Compensation & Benefits

Salary Range: $82,000 - $102,000 annually. Factors affecting the starting salary include geography/market and the individual’s tenure, performance, skills, education, experience, and other qualifications of the successful candidate.

Benefits:

• Tuition Reimbursement
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Prescription Drug Coverage
• 401(k) Retirement Plan
• Short-term Disability Insurance
• Paid Birthing Leave
• Paid Bonding Leave
• Life Insurance
• Long-term Disability Insurance
• Paid Time Off (up to 12 days)
• Paid Well-being Days (up to 2 days)
• Paid Volunteer Day (up to 1 day)
• Paid Holidays (up to 10 days)
• Floating Holidays (up to 3 days)

Working Hours: 40 hours per week, Monday through Thursday in the office, with the option to work remotely on Fridays.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist role with the given experience level and location. Benefits are subject to applicable eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Lennox International is a leading provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets. They operate in the manufacturing industry, focusing on HVAC innovation.

Company Size: Lennox International has approximately 10,000 employees located throughout North America and Asia. As a large organization, they offer opportunities for career growth and development.

Founded: Lennox International was founded over a century ago and has built a strong heritage of Innovation and Responsibility. They are committed to promoting more efficient energy use and a healthier environment through their product operations.

Company Description:

• Lennox International is a leading provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.
• Their position as an innovation leader inspires them to promote more efficient energy use and a healthier environment through their product operations.
• Lennox International is committed to providing climate control solutions that provide the most value and comfort for their customers.

Company Specialties:

• HVAC Innovation

Company Website: http://www.lennox.com

ASSUMPTION: Lennox International is a well-established company with a strong commitment to innovation and sustainability. Their large size offers opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, requiring a high level of expertise and experience in marketing, brand management, and content creation.

Reporting Structure: The Senior Marketing Specialist reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product marketing management, and external partners.

Work Arrangement: This role is a hybrid position, requiring employees to be in the office Monday through Thursday and offering the option to work remotely on Fridays.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for career advancement within the marketing department or other areas of the organization.
• The company’s large size and diverse product offerings provide opportunities for employees to gain experience in various aspects of the business.
• Lennox International’s commitment to employee development and growth offers opportunities for employees to expand their skills and advance their careers.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. The company’s large size and diverse product offerings provide a wealth of opportunities for employees to gain experience and advance their careers.

🌍 Location & Work Environment

Office Type: The office is located in West Columbia, South Carolina, and offers a hybrid work arrangement, allowing employees to work remotely on Fridays.

Office Location(s): 2140 Lake Park Blvd, Richardson, TX 75080, US

Geographic Context:

• The office is located in West Columbia, South Carolina, which is part of the Columbia metropolitan area. The area offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average.
• The office is located near several major highways, making it easily accessible by car. Public transportation options are limited in the area, so having access to a vehicle is recommended.
• The area experiences a humid subtropical climate, with hot, humid summers and mild winters. The average annual temperature is around 63°F (17°C).

Work Schedule: The work schedule for this role is 40 hours per week, with the option to work remotely on Fridays. The office is open Monday through Thursday, with employees required to be in the office during those days.

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still maintaining a strong connection to the office and their colleagues. The office location in West Columbia, South Carolina, provides a convenient and accessible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Marketing and brand management expertise
• Content creation and copywriting skills
• Project management and organizational skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your content creation and project management skills.
• Prepare examples of your marketing campaigns, content, or other relevant work to showcase your skills and accomplishments during the interview.
• Research Lennox International and the Allied Air brand to demonstrate your understanding of the company and its products.

ATS Keywords: Marketing, Brand Management, Content Creation, Project Management, Hybrid Work, HVAC, Refrigeration, Sales Support, Agency Collaboration, Microsoft Office, Adobe Creative Suite, Marketing Automation

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your resume and cover letter to highlight your relevant skills and experience. Demonstrating your understanding of the company and its products during the interview will also be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: Proficiency in Microsoft Office, Adobe Creative Suite, and marketing automation platforms is required for this role. Familiarity with project management tools and CRM software is also beneficial for managing marketing projects and campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards and act with honesty and transparency in all interactions.
• Respect: Value and appreciate the diverse backgrounds, experiences, and perspectives of our employees, customers, and partners.
• Excellence: Strive for continuous improvement and deliver outstanding results that exceed expectations.

Work Style:

• Collaborative: Work closely with cross-functional teams to achieve common goals and drive business success.
• Adaptable: Embrace change and adapt to new situations, tools, and processes as needed.
• Results-driven: Focus on delivering high-quality work that meets or exceeds expectations and drives business growth.

Self-Assessment Questions:

• Do you have experience working with cross-functional teams to drive brand growth and achieve business objectives?
• Are you comfortable working in a hybrid environment, balancing office and remote work?
• Do you have strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment?

ASSUMPTION: Lennox International values employees who demonstrate integrity, respect, and excellence in their work. A strong cultural fit with these values, as well as a collaborative, adaptable, and results-driven work style, is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment may require strong organizational and time management skills.
• Working with external agencies and vendors may require strong communication and project management skills to ensure timely and effective execution of marketing projects.
• Balancing office and remote work may require strong self-motivation and time management skills to maintain productivity and focus outside of the office environment.
• Adapting to changes in the market, customer preferences, or business objectives may require strong flexibility and adaptability.

ASSUMPTION: These potential challenges require strong organizational, communication, and adaptability skills to navigate effectively in this role. Candidates should be prepared to manage multiple projects, work with external partners, and adapt to changes in the market or business objectives.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on brand management, content creation, and project management skills. Other roles may focus more on digital marketing, social media management, or event planning.
• Within the HVAC industry, this role is unique in its focus on residential brand portfolio management. Other roles may focus on commercial or industrial markets, or specific product lines within the HVAC industry.
• Career progression in this role may lead to opportunities in marketing management, product marketing management, or other senior-level marketing positions within the organization or the broader HVAC industry.

ASSUMPTION: This role offers unique opportunities for candidates with strong brand management, content creation, and project management skills to drive brand growth and achieve business objectives within the residential HVAC market. Career progression in this role may lead to opportunities in marketing management or other senior-level marketing positions within the organization or the broader HVAC industry.

📝 Sample Projects

• Developing a comprehensive brand style guide for Allied Air’s residential brand portfolio, ensuring consistency in messaging, design, and positioning across all channels.
• Creating a targeted marketing campaign for distributors and dealers, leveraging insights from market research and cross-functional feedback to improve in-market execution and brand presence.
• Managing the execution of a large-scale product launch event, coordinating with external agencies, vendors, and internal teams to ensure a successful and seamless event.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from brand management and content creation to project management and event planning. Candidates should be prepared to manage multiple projects, work with external partners, and adapt to changes in the market or business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lennox International support the professional development and growth of its employees?
• What are the key challenges facing the Allied Air brand in the residential HVAC market, and how can this role help address them?
• How does Lennox International foster a collaborative and inclusive work environment, and what steps are taken to ensure diversity, equity, and inclusion?

ASSUMPTION: These key questions help candidates better understand the role, the organization, and the team dynamics, enabling them to make informed decisions about their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your content creation and project management skills.
• Prepare examples of your marketing campaigns, content, or other relevant work to showcase your skills and accomplishments during the interview.
• Research Lennox International and the Allied Air brand to demonstrate your understanding of the company and its products.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.