Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Maker Lab

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Campaign execution and management
• Data-driven growth marketing
• Cross-functional team leadership
• External agency management

ASSUMPTION: This role requires a blend of project management, data analysis, growth marketing, creative sensibility, and analytical thinking to drive campaign success.

📋 Key Responsibilities

✅ Plan and execute integrated marketing campaigns, owning operational timelines

✅ Execute and optimize growth marketing strategies across owned channels

✅ Oversee end-to-end project management for multiple marketing initiatives

✅ Analyze campaign performance and provide data-driven recommendations

✅ Lead collaboration with external agency partners from brief to final execution

✅ Collaborate with cross-functional stakeholders to integrate marketing efforts into broader business objectives

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent practical experience

Experience: At least 5+ years in a marketing role (e.g., product marketing, brand management, campaign management)

Required Skills:

• Campaign execution and management
• Data analysis and interpretation
• Growth marketing strategies
• Creative direction and feedback
• Strong collaboration and interpersonal skills
• Experience with marketing analytics platforms

Preferred Skills:

• Experience with specific marketing analytics platforms
• Fluency in local languages (e.g., Hindi, Punjabi)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and market standards for Senior Marketing Specialists in Gurugram)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on market standards for similar roles in Gurugram. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees (global)

Founded: 2015

Company Description:

• Global marketing consultancy with a talent-centric approach
• Builds and runs in-house micro-agencies alongside clients
• Collaborates with culture brands like YouTube, Netflix, Amazon, and Google

Company Specialties:

• Social media marketing
• Marketing strategy
• Creative production
• Data analytics
• CRM
• Influencer engagement
• Content marketing

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab is part of the global independent marketing business Miroma Group, which may influence the company's culture and benefits.

📊 Role Analysis

Career Level: Mid-level to senior marketing professional

Reporting Structure: Reports to the regional GTM lead

Work Arrangement: Hybrid (on-site with remote work options)

Growth Opportunities:

• Potential to lead larger campaigns or teams
• Opportunities to work with diverse global clients
• Chances to develop skills in new marketing disciplines

ASSUMPTION: Growth opportunities may vary based on individual performance and business needs.

🌍 Location & Work Environment

Office Type: Hybrid (on-site with remote work options)

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is part of the National Capital Region (NCR) of Delhi
• Offers a mix of urban and suburban living
• Has a humid subtropical climate with hot summers and mild winters

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The work environment may be dynamic and fast-paced, given the nature of the marketing industry and the global client base.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the regional GTM lead and other team members
• Final interview with the regional director

Key Assessment Areas:

• Campaign management skills
• Data analysis and interpretation
• Creativity and strategic thinking
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of Maker Lab's unique business model and global client base

ATS Keywords: Campaign execution, project management, data analysis, growth marketing, creative direction, cross-functional teams, external agency management

ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.

🛠️ Tools & Technologies

• Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric
• Collaborative
• Data-driven
• Innovative
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you approach managing multiple projects simultaneously?
• Can you provide an example of a successful marketing campaign you've led or contributed to?
• How do you balance data-driven decision-making with creative intuition?

ASSUMPTION: Maker Lab's culture values diversity, inclusion, and collaboration, fostering a supportive work environment for employees.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse global clients and teams
• Adapting to the fast-paced and dynamic nature of the marketing industry
• Balancing data-driven decision-making with creative intuition

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• Similar roles in other marketing agencies may have different focuses, such as media planning, social media management, or content creation
• In-house marketing roles may offer more stability and less variety in projects but potentially more influence on overall marketing strategy
• Career progression may involve moving into management or specializing in a specific marketing discipline

ASSUMPTION: The specific responsibilities and career progression opportunities may vary based on the company, industry, and individual performance.

📝 Sample Projects

• Planning and executing a global product launch campaign
• Developing and implementing a data-driven growth marketing strategy for a new client
• Managing a team of external agency partners to create and execute a series of integrated marketing campaigns

ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and may vary based on individual assignments and client needs.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the professional development of its employees?
• Can you describe the typical career path for a Senior Marketing Specialist at Maker Lab?
• How does Maker Lab ensure effective collaboration and communication among its global teams?
• What are the most challenging aspects of working with diverse global clients, and how does Maker Lab address them?
• How does Maker Lab balance data-driven decision-making with creative intuition in its marketing strategies?

ASSUMPTION: These questions are designed to help applicants better understand the company culture, work environment, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of Maker Lab's unique business model and global client base
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.