📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Cushman & Wakefield
🔹 Location: Washington, District of Columbia, USA
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing business development strategies and deliverable design oversight
- Pitch and proposal writing, and coordination with internal clients
- General marketing efforts, including thought leadership pieces and creative collateral
- Collaboration with various professionals across the Cushman & Wakefield platform
- Supporting multiple projects and ensuring project milestones are met
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to balance multiple priorities and projects simultaneously.
📋 Key Responsibilities
✅ Oversee all aspects of the pitch and/or proposal coordination, learning and embracing Cushman & Wakefield’s Business Development approach
✅ Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
✅ Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of Cushman & Wakefield’s BD approach
✅ Drive and manage pitch and/or proposal strategy and process, including deliverables, key activities, collaboration, final output management, and debriefing
✅ Execute Marketing and Communications plan in support of the local marketing and business objectives
✅ Partner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needs
✅ Produce creative collateral to support the business, ensuring alignment with the company's brand positioning from concept to final product; utilize available creative programs
✅ Content development required to support corporate PR strategy as needed
ASSUMPTION: This role requires strong written communication skills, attention to detail, and the ability to work well in a group environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, Public Relations, or related discipline preferred
Experience: 5+ years of marketing experience, commercial real estate experience highly preferred
Required Skills:
- Exceptional written communication skills
- Strong time management, organizational, and prioritization skills
- Advanced analytical, problem-solving, and conceptual skills
- Keen attention to detail
- Self-motivated approach with the ability to take initiative but works well in a group environment
- Proficiency in Microsoft suite (including PowerPoint) and Adobe Suite - InDesign
Preferred Skills:
- Background in B2B proposal writing and/or business development marketing
ASSUMPTION: Candidates should have a strong background in marketing, preferably in commercial real estate, and be proficient in Microsoft and Adobe Suites.
💰 Compensation & Benefits
Salary Range: $83,725.00 - $98,500.00 per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- Flexible Spending Accounts
- Health Savings Accounts
- Retirement Savings Plans
- Life Insurance
- Disability Insurance
- Paid Time Off
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a Senior Marketing Specialist role in the commercial real estate industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1917 (as a predecessor firm)
Company Description:
- Cushman & Wakefield is a global commercial real estate services leader with 52,000 professionals worldwide
- The company relentlessly drives forward for its clients, colleagues, and communities
- They offer a wide range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory
Company Specialties:
- agency leasing
- global occupier services
- asset services
- investment management (branded DTZ Investors)
- capital markets
- project & development services
- facility services (branded C&W Services)
- tenant representation and valuation & advisory
- Real Estate
- project management
- and Immobilier
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield is a well-established global company with a strong presence in the real estate industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role will work collaboratively with the Northeast and Tristate Regional Marketing Lead, graphic design and research professionals, as well as fee-earners
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to work on high-profile projects and gain exposure to various aspects of the business
- Opportunities for professional development and career advancement within the company
- Chance to work with a diverse team of professionals and gain experience in different areas of the business
ASSUMPTION: This role offers opportunities for growth and development within the company, particularly for candidates interested in commercial real estate and marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 225 West Wacker Drive, Chicago, IL 60606, US
Geographic Context:
- The Washington, D.C. area has a humid subtropical climate, with hot, humid summers and mild winters
- The District of Columbia has a cost of living that is higher than the national average
- The area offers a variety of cultural attractions, including museums, theaters, and historical sites
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The Washington, D.C. area offers a dynamic work environment with a variety of cultural attractions and a higher cost of living than the national average.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Project management and organizational skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and commercial real estate experience
- Prepare examples of your writing and project management skills for the interview
- Research Cushman & Wakefield's business development approach and be prepared to discuss how you would apply it in this role
ATS Keywords: Business Development, Proposal Writing, Marketing Strategy, Project Management, Collaboration, Analytical Skills, Attention to Detail, Time Management, Organizational Skills, Communication Skills, Creative Design, Problem Solving, Self-Motivation, Microsoft Suite, Adobe Suite
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in marketing and commercial real estate.
🛠️ Tools & Technologies
- Microsoft Suite (Word, PowerPoint, Excel)
- Adobe Suite (InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in Microsoft and Adobe Suites, as well as experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and focused on delivering exceptional client service
Self-Assessment Questions:
- Do you have strong written communication skills and the ability to manage multiple priorities and projects simultaneously?
- Are you comfortable working in a fast-paced, team-oriented environment and delivering exceptional client service?
- Do you have a strong attention to detail and the ability to work well in a group environment?
ASSUMPTION: Cushman & Wakefield values candidates who are client-centric, collaborative, innovative, and results-driven, with strong written communication skills and the ability to manage multiple priorities and projects simultaneously.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for some candidates
- Working in a fast-paced, dynamic environment may be stressful for candidates who prefer a more laid-back work environment
- Cushman & Wakefield is a large company with a complex organizational structure, which may be challenging for candidates who prefer a smaller, more intimate work environment
- The cost of living in the Washington, D.C. area is higher than the national average, which may be a challenge for candidates relocating to the area
ASSUMPTION: This role may present challenges related to managing multiple priorities and projects simultaneously, working in a fast-paced environment, and the cost of living in the Washington, D.C. area.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Business Development Manager role in a commercial real estate firm, but with a focus on proposal writing and project management
- Compared to other marketing roles, this position requires a higher level of analytical and problem-solving skills, as well as experience with proposal writing and business development marketing
- Career progression in this role may lead to a Marketing Director or Business Development Director position within the company
ASSUMPTION: This role is similar to other marketing and business development roles in commercial real estate, but with a focus on proposal writing and project management.
📝 Sample Projects
- Developing a comprehensive pitch and proposal for a major commercial real estate transaction
- Creating a thought leadership piece on the state of the commercial real estate market in a specific region
- Designing and executing a marketing campaign to promote a new property listing
ASSUMPTION: This role offers opportunities to work on high-profile projects and gain exposure to various aspects of the business, including business development, marketing, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most important qualities and skills for success in this role?
- How does Cushman & Wakefield support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What is the work-life balance like for this role, and how does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to gain a better understanding of the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and commercial real estate experience
- Prepare examples of your writing and project management skills for the interview
- Research Cushman & Wakefield's business development approach and be prepared to discuss how you would apply it in this role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
