📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Pair Team
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-level (3-4+ years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Elevating Pair Team's brand and digital presence
- Streamlining content marketing efforts and website management
- Collaborating with cross-functional teams to drive engagement
- Supporting the Director of Marketing in strategic initiatives
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on digital marketing and content creation.
📋 Key Responsibilities
✅ Enhance and maintain marketing materials, ensuring brand consistency
✅ Develop compelling content, including blog posts, thought leadership articles, and key messaging
✅ Manage and update Pair Team's website, social media platforms, and newsletters
✅ Plan, set up, and execute webinars to engage key stakeholders in the healthcare space
✅ Integrate marketing materials into HubSpot, tracking and reporting on engagement
✅ Build scalable workflows for marketing asset creation and distribution
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4+ years of experience in content marketing, website management, and/or digital marketing, with a focus on healthcare
Required Skills:
- Proficiency in Webflow or similar platforms
- Strong knowledge of HubSpot for managing marketing assets, email campaigns, and tracking engagement
- Excellent written and communication skills
- Highly organized with strong attention to detail
- Passion for Pair Team's mission and supporting underserved communities
Preferred Skills:
- Experience with Google Ads
- Familiarity with the healthcare industry and regulatory environment
- Experience working in an early-stage startup environment
ASSUMPTION: Candidates with a strong background in digital marketing and content creation, particularly in the healthcare industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Equity compensation package
- Flexible vacation policy
- Comprehensive health, vision, and dental insurance
- $50 employer contribution to active HSA accounts
- 401k through Guideline
- Life insurance and AD&D
- Monthly $100 work-from-home expense stipend
- Equipment provided for the role
- Opportunity for rapid career progression
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is competitive for a mid-level marketing role in the United States, with a comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Pair Team operates in the healthcare industry, focusing on connecting underserved communities to high-quality care through a tech-enabled care model.
Company Size: Pair Team is a mid-sized company with 201-500 employees, providing ample opportunities for collaboration and growth.
Founded: Pair Team was founded in 2019, making it a relatively young and dynamic organization.
Company Description:
- Pair Team connects underserved communities to high-quality care with their tech-enabled care teams
- They partner with safety-net primary care providers and address social barriers to achieving a high quality of life
- Their community-led, virtual care model is powered by their intelligent, care delivery platform
Company Specialties:
Company Website: www.pairteam.com
ASSUMPTION: Pair Team's focus on underserved communities and innovative care model sets it apart in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level (3-4+ years of experience)
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Fully remote, with the opportunity to work from home entirely
Growth Opportunities:
- Rapid career progression within the marketing department
- Expansion of responsibilities based on performance and company growth
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, given Pair Team's rapid expansion and focus on innovation.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- Pair Team is headquartered in San Francisco, CA, but operates remotely across the United States
- The remote work environment allows for a flexible and balanced work-life schedule
- Applicants should be comfortable working independently and managing their own time
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results-driven work
ASSUMPTION: The fully remote work environment requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the Director of Marketing
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of Pair Team's mission and values
- Marketing and content creation skills, with a focus on healthcare industry knowledge
- Ability to work independently and manage multiple projects simultaneously
- Cultural fit and alignment with Pair Team's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for Pair Team's mission and commitment to supporting underserved communities
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Content Marketing, Website Management, Digital Marketing, Healthcare Experience, Webflow, HubSpot, Google Ads, Marketing Collateral Development, Excellent Written Skills, Organizational Skills, Attention to Detail, Project Management, Collaboration Skills, Passion for Mission, Ownership Mindset, Support for Underserved Communities
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and passion for Pair Team's mission.
🛠️ Tools & Technologies
- Webflow or similar platform for website management
- HubSpot for marketing asset management, email campaigns, and tracking engagement
- Google Ads (preferred but not required)
- Microsoft Office Suite or similar productivity tools
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with these tools is essential for success in this role, with a strong preference for candidates with experience in Webflow and HubSpot.
👔 Cultural Fit Considerations
Company Values:
- Lead with integrity: We keep our commitments and take responsibility for our actions
- Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety
- Break through walls: We go the extra mile for our patients, partners, and one another, and we run toward hard things
- Act beyond yourself: We build each other up and respect boundaries
- Care comes first: We hold ourselves to the highest standards for our patients and ensure we are taking care of ourselves in order to care for others
Work Style:
- Collaborative and team-oriented, with a focus on open communication and feedback
- Results-driven and focused on achieving Pair Team's mission and goals
- Adaptable and comfortable working in a dynamic, fast-paced environment
Self-Assessment Questions:
- How do you embody Pair Team's values in your daily work?
- Can you provide an example of a time when you embraced a challenge and stepped forward into discomfort?
- How do you balance working independently and collaborating with a remote team?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Pair Team's values and work style during the interview process.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-motivation and time management skills
- Candidates may face competition for this role, given Pair Team's growing reputation and benefits package
- The fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment
- Candidates may need to adapt to Pair Team's unique care model and focus on underserved communities
ASSUMPTION: These challenges are inherent to the role and company culture, and candidates should be prepared to address them during the interview process.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager role in a healthcare or tech startup environment
- However, this role places a stronger emphasis on content creation and website management, with a focus on the healthcare industry
- Career progression opportunities may be more rapid in this role, given Pair Team's growth and focus on innovation
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to this specific role and industry.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for Pair Team's website and social media platforms
- Creating and executing a webinar series to engage key stakeholders in the healthcare space
- Managing and updating Pair Team's website, ensuring brand consistency and optimizing for search engines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives in this role, with a focus on content creation, marketing strategy, and website management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Pair Team measure the success of its marketing efforts and content creation?
- What are the most significant challenges facing Pair Team in the next 1-2 years, and how can this role contribute to addressing them?
- How does Pair Team support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions demonstrate candidates' interest in the role, company, and industry, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/pairteam/jobs/7944565002
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and skills-based interview questions, focusing on your marketing and content creation skills, as well as your alignment with Pair Team's mission and values
- Be prepared to discuss your relevant experience and how it translates to this specific role and industry
- Follow up with the hiring manager or HR representative within 1 week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
