📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Comcast
🔹 Location: PA - Trevose, 3800 Horizon Blvd Ste 300
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing event marketing strategies
- Identifying and evaluating potential local events and trade shows
- Collaborating with cross-functional teams to define event goals and key messaging
- Managing event logistics, including venue selection and vendor management
- Executing post-event follow-up campaigns to nurture leads and drive conversions
ASSUMPTION: This role requires a high level of organizational skills, creativity, and strategic thinking to plan and execute successful events that drive brand awareness and generate leads.
📋 Key Responsibilities
✅ Develop and implement a comprehensive event marketing strategy aligned with overall marketing and business objectives
✅ Identify, research, and evaluate potential local events, trade shows, conferences, and other opportunities for participation
✅ Collaborate with sales, product, and other teams to define event goals, target audiences, and key messaging
✅ Develop detailed event plans, including budgets, timelines, resource allocation, and logistical requirements
✅ Manage all aspects of event logistics, including venue selection, vendor management, and on-site execution
✅ Develop and execute post-event follow-up campaigns in collaboration with the sales team to nurture leads and drive conversions
✅ Track and report on lead generation performance and ROI for each event
✅ Train and brief internal staff participating in events on messaging, lead capture, and best practices
✅ Assist in translating business needs into analysis designs, providing insight, knowledge, and understanding of customers, products, and industries
✅ Exercise independent judgment and discretion in matters of significance
✅ Regular, consistent, and punctual attendance, able to work nights and weekends, variable schedules, and overtime as needed
✅ Other duties and responsibilities as assigned
ASSUMPTION: This role requires strong leadership, oversight, and collaboration with internal and external teams to ensure successful event execution and follow-up.
🎯 Required Qualifications
Education: Bachelor's Degree (preferred, but relevant coursework and experience may be considered)
Experience: 5-7 years of relevant work experience in event marketing
Required Skills:
- Proven track record of managing successful events from conception to completion
- Excellent organizational skills and attention to detail
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
- Proficiency in Microsoft Office Suite and event management software
Preferred Skills:
- Experience with Salesforce or similar CRM platforms
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with a strong background in event marketing, exceptional organizational skills, and a proven track record of driving results are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Marketing Specialist role with 5-7 years of experience in the Philadelphia area)
Benefits:
- Development, Mentoring, and Advancement Opportunities
- Paid Vacation and Parental Leave
- Employee Resource Groups
- Day 1 Medical/Dental/Vision Insurance
- 401k Matching and Employee Stock Purchase Plan
- Discounted Services (reside in the footprint)
Working Hours: Full-time, typically 40 hours per week, with the ability to work nights and weekends, variable schedules, and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Comcast is a global leader in media, entertainment, and technology, providing a wide range of services, including cable television, high-speed internet, and voice services.
Company Size: 10,001+ employees. As a large organization, Comcast offers numerous opportunities for career growth and development.
Founded: 1963. Comcast has a rich history and has evolved significantly over the years to become a major player in the telecommunications industry.
Company Description:
- Comcast brings together the best in media and technology to connect people to the moments and experiences that matter most
- Offers a wide range of services, including cable television, high-speed internet, voice services, and streaming platforms
- Committed to innovation, sustainability, and community involvement
Company Specialties:
- Cable Television
- High-Speed Internet
- Voice Services
- Streaming Platforms
- Media and Entertainment
Company Website: https://corporate.comcast.com/
ASSUMPTION: Comcast's extensive service offerings and large employee base provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and leadership to drive event marketing success.
Reporting Structure: This role may report directly to the Marketing Manager or Director, depending on the organizational structure of the specific business unit.
Work Arrangement: On-site, with the ability to work remotely for specific events or tasks as needed.
Growth Opportunities:
- Advancement to a Marketing Manager or Director role within the event marketing team
- Expansion into other marketing disciplines, such as digital marketing or brand management
- Opportunities to work on high-profile events and projects, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in event marketing or explore other marketing disciplines.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 3800 Horizon Blvd Ste 300, Trevose, PA 19053
Geographic Context:
- Trevose is a suburb of Philadelphia, offering a mix of urban and suburban living
- Close proximity to major highways and public transportation
- Access to various amenities, including shopping, dining, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with the ability to work nights and weekends, variable schedules, and overtime as needed
ASSUMPTION: The Trevose office location offers a convenient and accessible work environment for employees, with ample opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Event planning and management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Comcast's values
Application Tips:
- Tailor your resume and cover letter to highlight your event marketing experience and achievements
- Be prepared to discuss specific event case studies and provide examples of your event planning and execution skills
- Demonstrate your understanding of Comcast's business and the role of event marketing in driving brand awareness and lead generation
ATS Keywords: Event Marketing, Event Planning, Event Management, Brand Awareness, Lead Generation, Marketing Strategy, Cross-Functional Collaboration, Event Logistics, Post-Event Follow-Up
ASSUMPTION: Comcast's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on event marketing and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event management software (e.g., Cvent, Eventbrite, or similar platforms)
- CRM software (e.g., Salesforce or similar platforms)
ASSUMPTION: Familiarity with relevant event management software and CRM platforms is beneficial for this role, as they are commonly used in the event marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Leadership
- Integrity
- Agility
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated quality and attention to detail in your previous event planning experiences?
- Can you provide an example of a time when you had to lead a team through a significant change or challenge in an event planning process?
- How do you approach building and maintaining strong relationships with internal and external stakeholders to ensure successful event execution?
ASSUMPTION: Comcast values candidates who embody their core values and demonstrate a strong work ethic, collaborative spirit, and results-driven mindset.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and time management
- Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
- Adapting to changes in event plans or logistics, requiring flexibility and agility
- Meeting tight deadlines and budget constraints, requiring strong project management skills
ASSUMPTION: These challenges are inherent to the event marketing industry and require strong skills, experience, and adaptability to overcome.
📈 Similar Roles Comparison
- This role differs from related positions, such as Event Coordinator or Event Manager, in its focus on strategic planning and leadership, rather than day-to-day event execution
- Industry-specific context: Event marketing in the telecommunications industry requires a strong understanding of the company's products and services, as well as the ability to connect with diverse audiences
- Career path comparison: This role offers growth potential into marketing management or other marketing disciplines, as well as opportunities to work on high-profile events and projects
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar event marketing positions in other industries or company sizes.
📝 Sample Projects
- Planning and executing a large-scale trade show booth, including logistics, vendor management, and on-site staffing
- Developing and implementing a targeted event marketing campaign to drive brand awareness and lead generation for a new product launch
- Managing a team of event coordinators to execute multiple events simultaneously, ensuring consistent branding and messaging across all touchpoints
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the event marketing strategy for one of Comcast's recent product launches, and how it contributed to the overall marketing campaign?
- How does the event marketing team collaborate with other marketing disciplines, such as digital marketing or brand management, to ensure consistent messaging and maximum impact?
- What opportunities exist for professional development and growth within the event marketing team or other marketing disciplines at Comcast?
- How does Comcast measure the success of its event marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a time when Comcast adapted its event marketing strategy to respond to a significant change in the market or competitive landscape?
ASSUMPTION: These questions are designed to assess the candidate's understanding of Comcast's event marketing strategies, team dynamics, and growth opportunities within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event marketing experience and achievements
- Prepare for your interview by researching Comcast's business, event marketing strategies, and industry trends
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
