📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Habitat Charlotte Region
🔹 Location: Charlotte, NC
🔹 Job Type: Full-time, Non-Exempt
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and qualified prospects for Habitat Charlotte Region's home product inventory
- Planning and executing digital content, online user experiences, and advertising tactics
- Collaborating with internal and external partners to refine program participant engagement
- Leading external agencies in the development of CGI and video assets
- Supporting the Senior Content Marketing Specialist in content creation as needed
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on digital marketing and project management skills.
📋 Key Responsibilities
✅ Support the planning and execution of advertising campaigns to deliver Habitat's value proposition to key audience segments
✅ Define user journeys and develop digital experiences that streamline customer inputs and accelerate entry into the Homebuyer Program
✅ Collaborate with internal partners to refine program participant engagement, ease of use, and overall satisfaction
✅ Lead external agencies in the development of CGI and video assets to support online home product experiences
✅ Partner with the Family Services Team in developing and maintaining online education courses and resources for prospective Habitat homebuyers
✅ Support Senior Content Marketing Specialist in content creation as needed
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal and external partners.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of experience
Experience: 3-4 years in traditional and digital marketing (radio, print, social media, email, PPC)
Required Skills:
- Proficiency using digital marketing tools such as HubSpot, Marketing Cloud, Meta, Google Ads, WordPress
- Intermediate photography and video editing skills
- Ability to take initiative, prioritize tasks, and manage time effectively
- Strong project management skills and attention to detail
- Highly organized and deadline-focused
Preferred Skills:
- Experience in the non-profit sector
- Familiarity with affordable housing programs
ASSUMPTION: Candidates with experience in digital marketing, project management, and a background in the non-profit sector will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $25.00 - $26.00 per hour
Benefits:
- Competitive salary and benefits
- Industry-leading healthcare, dental, vision, and flexible spending accounts
- Generous PTO, career development, and promotion opportunities
- Casual working environment
- Retirement planning with a 403(b) and 3% organizational match
Working Hours: Monday through Friday, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's job posting and is typical for a marketing role with the given experience level in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on affordable housing and community development
Company Size: 201-500 employees, providing a mid-sized organization structure with opportunities for collaboration and growth
Founded: 1983, with a rich history of community impact and expansion
Company Description:
- Habitat Charlotte Region strives for a world where everyone has a decent and affordable place to live
- Seeking to put God's love into action, Habitat for Humanity brings people together to build homes, communities, and hope
- Habitat Charlotte Region serves more than 4,000 families through new home construction, critical home repair, and financial literacy programs
Company Specialties:
- Affordable Housing
- Financial Literacy
- Critical Home Repair
- Homeownership
Company Website: www.habitatcltregion.org
ASSUMPTION: Habitat Charlotte Region is a well-established non-profit organization with a strong commitment to community impact and growth.
📊 Role Analysis
Career Level: Intermediate, with opportunities for growth and advancement within the marketing department and the organization as a whole
Reporting Structure: This role reports directly to the Senior Content Marketing Specialist and works closely with various internal departments, including Family Services and ReStore Operations
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement within the marketing department or other internal departments
- Expanding skills and expertise in digital marketing, project management, and non-profit sector-specific knowledge
- Potential leadership roles as the organization continues to grow and evolve
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: Habitat Charlotte Region's main office is located in Charlotte, NC, with additional ReStore locations throughout the region
Office Location(s): 3815 Latrobe Drive Office - Charlotte, NC
Geographic Context:
- Charlotte, NC is the largest city in the state and the 17th-most populous city in the United States
- The Charlotte metropolitan area is the 23rd-largest metropolitan area in the United States, with a diverse range of industries and cultural attractions
- The region experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday through Friday, 40 hours per week, with occasional flexibility for specific tasks or projects
ASSUMPTION: The Charlotte, NC area offers a vibrant and dynamic work environment, with a diverse range of cultural attractions and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Project management skills and experience
- Cultural fit with the organization's mission and values
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Habitat Charlotte Region's mission and values in your application materials
- Prepare examples of your digital marketing and project management work to discuss during the interview
- Research the organization and its programs to show your enthusiasm and commitment to the role
ATS Keywords: Digital Marketing, Project Management, Advertising Campaigns, User Experience, CGI, Video Assets, Content Creation, Non-profit, Affordable Housing
ASSUMPTION: Habitat Charlotte Region's hiring process is designed to assess candidates' skills, experiences, and cultural fit with the organization's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Marketing Cloud
- Meta (formerly Facebook) Ads
- Google Ads
- WordPress
- Photography and video editing software (e.g., Adobe Creative Suite, Canva, iMovie)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as intermediate photography and video editing skills.
👔 Cultural Fit Considerations
Company Values:
- Putting God's love into action
- Bringing people together to build homes, communities, and hope
- Demonstrating dignity and respect for all people
- Promoting diversity, inclusion, and belonging
- Fostering a culture of learning, innovation, and continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to Habitat Charlotte Region's mission and values
Self-Assessment Questions:
- How do you embody Habitat Charlotte Region's values in your personal and professional life?
- How do you approach collaboration and teamwork in a dynamic and evolving work environment?
- How do you balance creative and strategic thinking in your digital marketing efforts?
ASSUMPTION: Candidates who align with Habitat Charlotte Region's values and work style will be well-suited for this role and the organization's mission.
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced and dynamic work environment
- Working with various internal and external partners to coordinate and execute marketing campaigns and projects
- Adapting to changes in the digital marketing landscape and industry trends
- Maintaining a strong work-life balance in a demanding role
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to Habitat Charlotte Region's mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on affordable housing and community development within the non-profit sector
- Compared to similar roles in the for-profit sector, this position offers the opportunity to make a direct impact on the lives of individuals and families in need
- Career paths in this role may differ from those in the for-profit sector, with unique opportunities for growth and advancement within the non-profit sector
ASSUMPTION: This role offers a unique blend of digital marketing, project management, and community impact, making it an attractive opportunity for candidates seeking to make a meaningful difference in their community.
📝 Sample Projects
- Developing and executing a targeted advertising campaign to drive qualified prospects into Habitat Charlotte Region's Homebuyer Program
- Creating and implementing a user-friendly online experience for Habitat Charlotte Region's home product offerings
- Collaborating with the Family Services Team to develop and maintain online education courses and resources for prospective Habitat homebuyers
- Leading external agencies in the development of CGI and video assets to support online home product experiences
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term goals and growth plans?
- What are the biggest challenges facing the marketing department and how can this role help address them?
- How does Habitat Charlotte Region support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Habitat Charlotte Region measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the organization, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital marketing and project management work to discuss during the interview
- Research the organization and its programs to show your enthusiasm and commitment to the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
