📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Cushman & Wakefield
🔹 Location: Los Angeles, California, USA
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business development strategies and pitch/proposal coordination
- Collaborating with internal clients (fee-earners) and cross-functional teams
- Developing and executing marketing and communications plans
- Creating high-quality marketing deliverables and thought leadership pieces
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Oversee all aspects of pitch/proposal coordination, including strategy, content, and final output management
✅ Write and prepare proposals, and facilitate reviews with fee-earners and stakeholders
✅ Execute marketing and communications plans, and produce creative collateral
✅ Partner with research to uncover and develop impactful thought leadership pieces
✅ Debrief with brokerage teams to understand why opportunities were won or lost
ASSUMPTION: This role involves a significant amount of writing, editing, and proofreading, as well as strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, Public Relations, or related discipline
Experience: 5+ years of experience in B2B proposal writing and/or business development marketing
Required Skills:
- Exceptional written communication skills
- Strong time management, organizational, and prioritization skills
- Advanced analytical, problem-solving, and conceptual skills
- Keen attention to detail
- Proficiency in Microsoft Suite (including PowerPoint) and Adobe Suite - InDesign
Preferred Skills:
- Commercial real estate experience
ASSUMPTION: While not required, commercial real estate experience would be beneficial for understanding the industry-specific context and client needs.
💰 Compensation & Benefits
Salary Range: $86,700.00 - $102,000.00 per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- Flexible Spending Accounts
- Health Savings Accounts
- Retirement Savings Plans
- Life Insurance
- Disability Insurance
- Paid Time Off
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Specialist role in the Los Angeles area, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1917
Company Description:
- Cushman & Wakefield is a global commercial real estate services leader with over 52,000 professionals worldwide
- The company focuses on driving forward the world of commercial real estate for its clients, colleagues, and communities
- Cushman & Wakefield offers a wide range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory
Company Specialties:
- agency leasing
- global occupier services
- asset services
- investment management (branded DTZ Investors)
- capital markets
- project & development services
- facility services (branded C&W Services)
- tenant representation and valuation & advisory
- Real Estate
- project management
- and Immobilier
Company Website: http://www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global presence and wide range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Southwest Regional Marketing Lead and collaborates with fee-earners, graphic design, and research professionals
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to work on high-profile projects and collaborate with diverse teams
- Opportunities to develop expertise in commercial real estate and advance within the company
- Chance to gain experience in business development and thought leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Los Angeles, California, USA
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse economy and a thriving real estate market
- The city offers a mix of urban and suburban living options, with numerous cultural attractions and recreational opportunities
- Los Angeles is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The Los Angeles office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the regional marketing lead
Key Assessment Areas:
- Writing and communication skills
- Project management and organizational skills
- Understanding of business development strategies and marketing principles
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide specific examples of your proposal writing and business development experience
- Demonstrate your understanding of the commercial real estate industry and Cushman & Wakefield's services
ATS Keywords: Business Development, Proposal Writing, Marketing Strategy, Project Management, Collaboration, Adobe Suite, Microsoft Suite, B2B Marketing
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Suite (Word, PowerPoint, Excel)
- Adobe Suite (InDesign)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in Microsoft and Adobe Suites is essential for this role, as is experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Client Focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on driving results and exceeding client expectations
Self-Assessment Questions:
- Do you have a proven track record of successful proposal writing and business development?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on driving results and exceeding client expectations?
ASSUMPTION: Cushman & Wakefield values candidates who are client-focused, collaborative, innovative, accountable, and respectful, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Developing a deep understanding of the commercial real estate industry and Cushman & Wakefield's services
- Competing with other highly qualified candidates for this role
ASSUMPTION: While this role presents exciting opportunities, it also comes with its own set of challenges that require strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Business Development Manager in other industries, with a focus on proposal writing and project management
- Unlike other industries, commercial real estate requires a strong understanding of the market, trends, and client needs specific to the real estate sector
- Career progression in this role could lead to a Marketing Director or Business Development Director position within the company or a similar role in another industry
ASSUMPTION: While this role shares similarities with other marketing and business development positions, its unique context within the commercial real estate industry sets it apart and offers distinct growth and learning opportunities.
📝 Sample Projects
- Developing a comprehensive pitch for a major commercial real estate development project
- Creating a thought leadership piece on the impact of technology on the future of commercial real estate
- Managing a team to produce a high-quality marketing report for a major client presentation
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work involved in this role, requiring strong project management, communication, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical projects I would be working on in this role?
- How does this role collaborate with other departments and teams within the company?
- What opportunities are there for professional development and growth within the company?
- How does Cushman & Wakefield support work-life balance for its employees?
- What are the most significant challenges facing the commercial real estate industry today, and how does this role address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interviews by researching Cushman & Wakefield's services, industry trends, and company values
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
