Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Numerica Credit Union

🔹 Location: Spokane Valley, WA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing campaigns
• Managing vendor relationships and campaign budgets
• Supporting branch and department marketing needs
• Contributing to organizational growth and expansion

ASSUMPTION: This role requires a high level of autonomy and collaboration with various departments. Strong project management skills and experience in marketing campaigns are essential.

📋 Key Responsibilities

✅ Develop and execute marketing campaign plans in partnership with leadership

✅ Coordinate direct mail, OOH, digital, and email campaigns

✅ Write creative briefs and manage production of marketing materials

✅ Analyze campaign performance and provide regular reports

✅ Assist with competitive research, activity, and campaign reporting

✅ Look for new ways to increase growth and expansion of credit union products/services

✅ Manage campaign budgets, track expenses, and process invoices

✅ Serve as the primary point of contact for external vendors and agencies

✅ Communicate critical marketing information to frontline teams and fulfill branch/department requests

✅ Develop branch communications and relationships with the Internal Communications team

✅ Maintain accurate inventory of promotional/specialty items and project manage promotions/events

✅ Assist with audits by collecting samples of current messaging samples/advertisements

ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day execution. Strong organizational skills and attention to detail are crucial.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5-7 years of practical experience in a marketing function

Required Skills:

• Advanced communication and copywriting skills
• Significant level of trust and diplomacy
• Strong organizational skills and attention to detail
• Experience using Microsoft Office Suite
• Ability to lift up to 25 lbs

Preferred Skills:

• 4 years working in a marketing agency or in-house marketing team
• 4 years with project management practices
• Financial institution, specifically Credit Union marketing experience
• Experience with Out-of-Home (OOH) and digital media buys
• Master’s degree in a marketing or communications related field

ASSUMPTION: While a Bachelor's degree is required, a Master's degree in a related field would be beneficial for this role. Experience in a financial institution is preferred but not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in the Spokane, WA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: 40 hours per week, Monday through Friday, with some flexibility for meetings and events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Numerica Credit Union is a not-for-profit, member-owned financial cooperative providing a full range of financial products and services.

Company Size: 501-1,000 employees. This size allows for a mid-level organization structure, providing opportunities for growth and collaboration.

Founded: 1937. Numerica has a long history of serving its members and communities, with a strong focus on community service.

Company Description:

• Numerica is committed to enhancing lives, fulfilling dreams, and building communities
• Headquartered in Spokane Valley, WA, with locations across Eastern Washington, Central Washington, and North Idaho
• Membership is open to anyone who lives, works, or worships in the state of Washington or North Idaho

Company Specialties:

• Credit Union
• Financial Services
• Banking
• Community Service

Company Website: http://www.numericacu.com

ASSUMPTION: Numerica Credit Union is a well-established financial institution with a strong focus on community service and member satisfaction.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Marketing Program Manager and may have supervisory responsibilities in the future.

Reporting Structure: Reports to the Marketing Program Manager and works closely with various departments, including branch teams and internal communications.

Work Arrangement: On-site, with some flexibility for meetings and events. This role may require occasional travel to branch locations.

Growth Opportunities:

• Potential advancement to a management role within the Marketing Department
• Expansion of responsibilities based on organizational needs and performance
• Tuition reimbursement for professional development and growth

ASSUMPTION: This role offers opportunities for growth and advancement within the Marketing Department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional and collaborative work environment.

Office Location(s): Spokane Valley, WA

Geographic Context:

• Spokane Valley is part of the Spokane metropolitan area, offering a mix of urban and outdoor recreation opportunities
• The area has a moderate climate, with four distinct seasons
• Spokane Valley is home to a diverse range of industries, including healthcare, education, and technology

Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and events

ASSUMPTION: The Spokane Valley office provides a collaborative and professional work environment, with opportunities for growth and advancement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Program Manager
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Marketing campaign experience and strategic planning
• Project management skills and attention to detail
• Communication and copywriting skills
• Cultural fit and alignment with Numerica's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Numerica Credit Union and be prepared to discuss how your values align with the company's

ATS Keywords: Marketing campaign, project management, vendor management, branch support, marketing operations, marketing strategy, financial institution, credit union

ASSUMPTION: Numerica Credit Union uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
• Project management tools (e.g., Trello, Asana, or similar)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, or similar)
• Graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Numerica Credit Union may provide training or support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Collaboration
• Innovation
• Community involvement

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How have you demonstrated member focus in your previous roles?
• Can you provide an example of a time when you had to collaborate with multiple departments to execute a project?
• How do you stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: Numerica Credit Union values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with day-to-day execution
• Working with a diverse range of stakeholders, including branch teams and external vendors
• Occasional travel to branch locations

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on campaign execution and vendor management
• Compared to a Marketing Coordinator role, this position requires more strategic planning and leadership
• Career path progression could include advancement to a Marketing Manager or Director role within the Marketing Department

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and day-to-day execution, providing opportunities for growth and advancement within the Marketing Department.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to promote a new credit card product
• Managing vendor relationships and negotiating contracts for an out-of-home advertising campaign
• Analyzing campaign performance and providing regular reports to Marketing leadership

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to day-to-day execution.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into it?
• How does this role collaborate with other departments, such as branch teams and internal communications?
• What are the most significant challenges facing the Marketing Department currently, and how can this role help address them?
• How does Numerica Credit Union support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role structured to support it?

ASSUMPTION: Asking these questions can help you better understand the role, the department, and the company culture, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Numerica Credit Union and be prepared to discuss how your values align with the company's
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.