Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Stantec

🔹 Location: Fairfax, Virginia

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting business development and client relationship building for the Infrastructure team
• Preparing and coordinating proposals, presentations, and other marketing materials
• Collaborating with various teams to develop and execute strategic initiatives
• Monitoring project opportunities and representing Stantec at key business and community functions
• Managing Stantec's brand and promoting its consistent use across marketing platforms

ASSUMPTION: This role requires a strong understanding of Stantec's markets, clients, and capabilities, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Provide input and work closely with BC leadership to support Stantec’s corporate and regional goals for revenue growth, profitability, and market leadership in selected regional target markets

✅ Outline your role in supporting Account Managers to achieve their plan goals; develop and maintain an up-to-date Client Plan with action items, zipper plan, positioning milestones, and team responsibilities

✅ Work with business developers on Capture Plans that include a pursuit schedule with milestones, research needs, action items for positioning, strategic teaming, and responsibilities

✅ Partner with RMM/MTL and BC leadership to develop key clients and project “must wins” to target in each operating year

✅ Maintain a thorough knowledge of Stantec's markets, clients, capabilities, staff, and primary competitors to support the development of pursuits as identified in the marketing and business development plans

✅ Work with the regional marketing team and pursuit leaders/business developers to support cross-promotion of Stantec's various service offerings, where opportunities for the delivery of integrated services exist

✅ Provide marketing support for all aspects related to the proposal process including workflow coordination, Marketing Go / No Go, resource requirements, and technical content needs

✅ Prepare high-impact proposals, presentations, and other communications in alignment with the Stantec brand

✅ Serve in a quality control capacity during the preparation and review of proposal materials developed by the marketing team

✅ Provide planning support for all aspects related to client presentations including the preparation of PowerPoint slides, presentation boards, and print collateral materials

✅ Serve in a quality control capacity during the preparation and review of client presentation materials developed regionally

✅ Provide marketing support for client presentations that includes critiquing at dry runs and providing final review on large proposal pursuits

✅ Facilitate debrief meetings following project wins/losses

✅ Monitor opportunity-related websites and publications for project opportunities and distribute as appropriate

✅ Attend, as appropriate, key business and community functions to represent Stantec’s leadership team in establishing and supporting Stantec’s leadership role in the local/regional business community

✅ Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts

✅ Support implementation of the annual marketing and public relations strategies and plans through marketing communications, and community engagement initiatives and events for the Region.

✅ Coordinate photography needs including client permissions, project profiles, detailed photography requirements, shoot strategy and location support

✅ Assist with other promotional activities and local marketing and communications platforms including targeted publications, e-campaigns, promotional material, displays, and banner stands in support of key conferences/tradeshows and other client events

✅ Develop and coordinate content for Stantec internal marketing platforms as well as our external website

✅ Maintain marketing systems information and promote its use

✅ Promote the consistent use of Stantec’s marketing information (SMKC) and business development (Pipeline) systems in support of data integrity, account management and business development efforts

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in marketing, business development, or a related role within the infrastructure or engineering industry

Required Skills:

• Proven experience in proposal development and presentation creation
• Strong communication and collaboration skills
• Excellent project management skills
• Thorough knowledge of Stantec's markets, clients, capabilities, and competitors
• Ability to work effectively with various teams and stakeholders
• Proficiency in Microsoft Office Suite and Adobe Creative Suite

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Fluency in additional languages (e.g., Spanish, French)
• Experience working in a matrix organization

ASSUMPTION: Candidates with experience in the infrastructure or engineering industry and a strong understanding of Stantec's services and markets will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year (Based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in the infrastructure or engineering industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee assistance program

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (40 hours per week) with flexibility for project needs

ASSUMPTION: Salary range is based on industry standards for a Senior Marketing Specialist with the given experience level and location. Benefits are based on Stantec's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Stantec operates in the infrastructure and engineering industry, providing professional design and consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, and project management.

Company Size: Stantec is a large company with over 15,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Stantec was founded in 1954 and has since grown to encompass over 200 offices in North America and worldwide.

Company Description:

• Stantec provides integrated service delivery, offering professional services throughout the entire infrastructure and facility life cycle: plan, design, build, monitor, assess, restore, and decommission.
• The company is committed to balancing economic, environmental, and social responsibilities and is recognized as a world-class leader and innovator in the delivery of sustainable solutions.
• Stantec supports the delivery of a continuous learning program focused on the principles of sustainable design, for the benefit of personnel, clients, and the community.

Company Specialties:

• Infrastructure
• Architecture
• Engineering
• Environmental Services
• Water
• Transportation
• Community Development

Company Website: stantec.com

ASSUMPTION: Stantec's focus on sustainability and continuous learning creates an environment that values professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, offering opportunities for career growth and leadership within the marketing and business development teams.

Reporting Structure: The Senior Marketing Specialist reports directly to the Regional Marketing Manager and works closely with Business Development leaders, technical project managers, and other marketing team members.

Work Arrangement: This role is on-site, with the primary office location in Fairfax, Virginia. Occasional travel may be required for client meetings, conferences, and events.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing or business development teams
• Expansion of responsibilities to include additional regions or service lines
• Opportunities to work on high-profile, complex projects and gain exposure to diverse teams and clients

ASSUMPTION: Stantec's large size and diverse project portfolio offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Stantec's Fairfax office is a professional, collaborative environment with open workspaces and dedicated meeting areas.

Office Location(s): 10160-112 ST NW, Edmonton, Alberta T5K 2L6, Canada (Headquarters); 12345 Street, Fairfax, Virginia 22030, USA (Fairfax Office)

Geographic Context:

• Fairfax, Virginia, is located in the Washington, D.C. metropolitan area, offering easy access to cultural attractions, historical sites, and recreational opportunities.
• The region has a humid subtropical climate with mild winters and hot, humid summers.
• Fairfax is home to a diverse population and offers a mix of urban and suburban living options.

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (40 hours per week) with flexibility for project needs and occasional travel requirements

ASSUMPTION: The Fairfax office provides a collaborative and supportive work environment that encourages professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Regional Marketing Manager and other team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Proposal and presentation development skills
• Project management and organizational skills
• Understanding of Stantec's services, markets, and competitors
• Ability to work effectively with various teams and stakeholders
• Alignment with Stantec's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Stantec's services, markets, and competitors in your application materials
• Prepare examples of your proposal and presentation development work to discuss during the interview
• Research Stantec's company values and culture to ensure a strong fit

ATS Keywords: Marketing, Business Development, Proposal, Presentation, Infrastructure, Engineering, Stantec, Fairfax, Virginia

ASSUMPTION: Stantec's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. Stantec provides training and support to help employees develop the necessary skills for success in their roles.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Community
• Sustainability
• Integrity
• Accountability
• Respect
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to work effectively in a dynamic, fast-paced environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you demonstrate Stantec's commitment to safety and quality in your daily work?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Stantec's company values and work style create an environment that prioritizes safety, quality, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with various teams and stakeholders, including technical project managers and business development leaders
• Keeping up-to-date with Stantec's services, markets, and competitors in a dynamic and evolving industry
• Occasional travel requirements for client meetings, conferences, and events

ASSUMPTION: The Senior Marketing Specialist role presents unique challenges and opportunities for professional growth and development within Stantec's marketing and business development teams.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on proposal development, presentation creation, and business development support
• Within Stantec, this role is similar to other senior marketing positions but may have a greater focus on the infrastructure or engineering sectors
• Career progression in this role may lead to management or leadership positions within Stantec's marketing or business development teams

ASSUMPTION: This role is unique within Stantec and the broader marketing and communications industry, offering a blend of business development, marketing, and project management responsibilities.

📝 Sample Projects

• Developing a comprehensive proposal for a major infrastructure project, including technical content, visual design, and branding elements
• Creating a targeted marketing campaign to promote Stantec's services to a specific industry or market segment
• Managing a client presentation, including coordination with technical project managers, creation of presentation materials, and on-site support

ASSUMPTION: The Senior Marketing Specialist role involves a diverse range of projects, requiring strong project management skills, adaptability, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a proposal or presentation project, from initial concept to final delivery?
• How does the marketing team collaborate with technical project managers and business development leaders to ensure consistent messaging and branding?
• What opportunities exist for professional growth and development within Stantec's marketing and business development teams?
• How does Stantec support work-life balance for its employees, particularly those in senior roles?
• Can you provide an example of a successful marketing or business development initiative led by the Fairfax office, and what factors contributed to its success?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to Stantec's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your proposal and presentation development work to discuss during the interview
• Research Stantec's company values and culture to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.