Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Qualys

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing technology stack, primarily Marketo and Salesforce
• Ensuring seamless integration between marketing and sales tools
• Managing and optimizing email campaigns, nurture programs, and automated workflows
• Supporting demand generation initiatives and tracking campaign performance
• Collaborating cross-functionally with Product Marketing, Campaign Managers, Event Marketing, and Sales teams

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and strong collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Own and optimize the marketing technology stack, primarily Marketo and Salesforce

✅ Ensure seamless integration between marketing and sales tools for accurate lead tracking and data synchronization

✅ Set up, manage, and optimize email campaigns, nurture programs, lead scoring models, audience segmentation, and automated workflows

✅ Support demand generation initiatives by ensuring accurate campaign tracking and performance measurement

✅ Implement UTM parameters, lead source tracking, and multi-touch attribution models

✅ Build dashboards and reports to track campaign effectiveness, lead quality, funnel metrics, and marketing attribution

✅ Support and enable the outbound calling team with optimized cadences using tools like Gong and Salesloft

✅ Provide training and enablement for marketing team members on marketing automation, CRM workflows, and leveraging data insights

✅ Document and optimize marketing operations processes and best practices

ASSUMPTION: This role involves a mix of technical tasks, data analysis, and team enablement, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 3-5 years of experience in a Marketing Operations role within a B2B SaaS environment

Required Skills:

• Hands-on experience with Marketo (Marketo Certified is a plus)
• Strong understanding of Salesforce Campaign and Lead modules
• Experience with tools like Salesloft, Gong, BrightTalk, and marketing analytics platforms
• Proficiency in HTML/CSS

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of marketing automation best practices and trends

ASSUMPTION: Candidates with experience in B2B SaaS marketing operations and proficiency in Marketo and Salesforce will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 16,00,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Pune)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM IST)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Qualys operates in the computer and network security industry, focusing on security and compliance solutions for global IT assets.

Company Size: Qualys is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Qualys was founded in 1999 and is headquartered in Foster City, California, with offices worldwide, including Pune, India.

Company Description:

• Qualys is a pioneer and leading provider of disruptive cloud-based security, compliance, and IT solutions
• The company helps organizations streamline and automate their security and compliance solutions onto a single platform
• Qualys has a strategic partnership with major cloud service providers and leading managed service providers

Company Specialties:

• Security and compliance solutions
• Vulnerability management
• IT asset visibility
• Policy compliance
• Web application security

Company Website: www.qualys.com

ASSUMPTION: Working at Qualys offers opportunities to collaborate with global teams and contribute to innovative security solutions.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations Manager

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing
• Chance to develop skills in marketing automation, data analysis, and team enablement

ASSUMPTION: This role offers growth opportunities through skill development, project diversity, and potential career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Survey No. 20, 10th to 16th Floor, Tower B Panchshil Business Park, Pune, Maharashtra, India

Geographic Context:

• Pune is a major city in the state of Maharashtra, India, known for its educational institutions, IT industry, and historical sites
• The office is located in a prominent business park with easy access to public transportation and amenities
• Pune offers a pleasant climate, with moderate weather throughout the year

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The Pune office provides a dynamic work environment with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Interview with the Marketing Operations Manager
• Final round with the Marketing Director or another senior leader

Key Assessment Areas:

• Technical proficiency in marketing automation tools (Marketo, Salesforce)
• Data analysis and reporting skills
• Collaboration and communication skills
• Problem-solving and process improvement mindset

Application Tips:

• Highlight relevant experience with marketing automation tools and B2B SaaS marketing
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and adaptability

ATS Keywords: Marketing Operations, Marketo, Salesforce, Email Campaigns, Lead Scoring, Audience Segmentation, Automated Workflows, Demand Generation, Campaign Tracking, Marketing Attribution, B2B SaaS

ASSUMPTION: The interview process at Qualys is designed to assess technical skills, cultural fit, and problem-solving abilities.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Salesloft
• Gong
• BrightTalk
• Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Data visualization tools (e.g., Tableau, Power BI)
• HTML/CSS

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a proven track record of optimizing marketing operations processes?

ASSUMPTION: Candidates who align with Qualys' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest marketing automation trends and best practices
• Collaborating effectively with global teams across different time zones
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: These challenges can be overcome by strong organizational skills, continuous learning, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Marketing Operations roles, this position places a stronger emphasis on data analysis and reporting
• In the B2B SaaS industry, this role is typical for a mid-sized company like Qualys, focusing on marketing automation and demand generation
• Career progression in this role could lead to senior marketing roles, marketing management, or specialized marketing technology positions

ASSUMPTION: Understanding the context and requirements of similar roles can help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Optimizing email campaign performance through A/B testing and segmentation
• Implementing a lead scoring model to improve lead quality and sales alignment
• Developing a marketing attribution dashboard to track campaign effectiveness and ROI

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Specialist might work on at Qualys, focusing on data-driven decision-making and process improvement.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy at Qualys?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Qualys support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does the marketing team collaborate with other departments, such as sales and product management?

ASSUMPTION: Asking insightful questions during the interview demonstrates a candidate's interest in the role and provides valuable information about the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience with marketing automation tools and B2B SaaS marketing
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• If applicable, include examples of your work or a portfolio showcasing your marketing automation and data analysis skills
• Follow up with the Qualys HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.