📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: SOM
🔹 Location: Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading proposal preparation and contributing to client interviews
- Collaborating with leadership to develop marketing materials
- Conducting market research and developing pursuit strategies
- Representing SOM in client and professional organizations
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in the A/E/C industry, excellent communication skills, and the ability to work effectively with senior leaders.
📋 Key Responsibilities
✅ Leads the preparation of proposals, including outlines, schedules, and content development
✅ Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process
✅ Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals
✅ Conducts market, leads, and potential client research
✅ Develops pursuit strategy in collaboration with others, contributes to market strategy development, and provides insight and identifies competitive advantages for SOM
✅ Engages with business plan creation and implementation within a focus area
✅ References and contributes to Pursuit and Project objects in Salesforce, works with Pursuit Leads to ensure data accuracy, and ensures that pursuits are moving through the sales funnel
✅ Develops area(s) of expertise, either geographically or by functional market
✅ Contributes to training of Marketing Coordinators and Senior Marketing Coordinators
✅ Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads
✅ Assists with other duties and tasks as may be required
ASSUMPTION: This role involves a mix of strategic planning, project management, and client-facing activities, requiring a versatile and adaptable professional.
🎯 Required Qualifications
Education: Completion of four-year undergraduate degree or equivalent knowledge, skills, and abilities
Experience: 5+ years of experience in marketing within the A/E/C industry
Required Skills:
- Strong writing and graphic design skills
- Strong organizational and project management skills
- Ability to work with senior leaders across a firm
- Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace
- Experience with Salesforce CRM and OpenAsset is a plus
- Passion for architectural design to undertake marketing, business development, and proposal preparation
- Ability to work and adapt quickly in a fast-paced environment
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Fluency in multiple languages
ASSUMPTION: Given the industry-specific nature of this role, candidates with relevant experience in the A/E/C industry are strongly preferred.
💰 Compensation & Benefits
Salary Range: HKD 700,000 - HKD 900,000 per annum (Based on industry standards for mid-senior level marketing roles in Hong Kong)
Benefits:
- Health insurance and dental plans
- Retirement savings plan with company matching
- Generous time off and flexible work arrangements
- Professional development opportunities
- Employee referral bonus program
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work and adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture, Engineering, and Planning
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1936 (Over 85 years ago)
Company Description:
- SOM is a global collective of architects, designers, engineers, and planners
- Named No. 1 on Architizer's 2024 list of "Best Architecture and Design Firms in the United States"
- An #Equality100 company by the Human Rights Campaign Foundation's Corporate Equality Index
- A Woman-forward Workplace finalist by Crain's New York Business in 2023
Company Specialties:
- Architecture
- Interior Design
- Civil/Structural Engineering
- Sustainable Design
- Mechanical Engineering
- Seismic Engineering
- Sustainable Engineering
- Adaptive Reuse
- Graphics + Brand
- Urban Design + Planning
Company Website: som.com
ASSUMPTION: SOM is a well-established and respected firm in the architecture and design industry, with a strong commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Director or similar role
Work Arrangement: On-site, with occasional remote work and flexible hours as needed
Growth Opportunities:
- Potential advancement to a leadership role within the marketing department
- Expansion of expertise across different markets or service lines
- Opportunities to work on high-profile, international projects
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-plan offices and dedicated meeting rooms
Office Location(s): 26/F, Two Chinachem Central, 26 Des Voeux Road, Central, Hong Kong
Geographic Context:
- Hong Kong is a vibrant, multicultural city with a strong business environment
- Central is the main business district, with numerous international companies and amenities
- Easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Standard office hours with flexibility for occasional remote work and adjusted hours as needed
ASSUMPTION: The Hong Kong office provides a dynamic and multicultural work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director or similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing and business development skills
- Proposal writing and presentation abilities
- Industry knowledge and understanding of SOM's services
- Cultural fit and alignment with SOM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of SOM's services and the role's responsibilities
- Showcase your passion for architectural design and marketing
- Prepare questions to ask the interviewer about the role, team, or company
ATS Keywords: Marketing, Proposal Preparation, Client Interviews, Marketing Collateral, Market Research, Strategy Development, Salesforce, Project Management, Graphic Design, Organizational Skills, Adobe InDesign, Microsoft Office, Google Workspace, Business Development, Training
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Adobe InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Salesforce CRM
- OpenAsset (or similar DAM software)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Integrity
- Inclusion
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you passionate about architectural design and marketing?
- Do you possess strong organizational and project management skills?
- Are you comfortable working with senior leaders and contributing to strategic decision-making?
ASSUMPTION: Applicants who align with SOM's values and work style are more likely to succeed in this role and contribute to the firm's continued success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse teams across different time zones and cultures
- Adapting to changes in priorities and project scope
- Balancing strategic planning with day-to-day tactical tasks
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively in a team, and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to related roles in other firms, this position may require more involvement in proposal writing and client interviews
- SOM's global presence and large project portfolio may offer more international exposure and opportunities
- Career progression may be more competitive within a larger firm like SOM
ASSUMPTION: Applicants should research SOM's unique offerings and consider how their career goals align with the firm's global presence and large project portfolio.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new service line or market
- Leading the proposal process for a high-profile international project
- Collaborating with the design team to create visually compelling marketing collateral
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the firm, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing strategy for the firm's Asia-Pacific region?
- What opportunities exist for professional development and growth within the marketing department?
- How does SOM support work-life balance for its employees?
- What is the team's dynamic, and how does this role contribute to its success?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the firm.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Marketing Specialist - R-3669
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your passion for architectural design and marketing
- Prepare for the interview by researching SOM's services, projects, and values
- Prepare questions to ask the interviewer about the role, team, or company
- Follow up with the hiring manager or HR department within one week of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
