📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Allied Universal
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting demand generation and improving lead generation
- Developing and executing marketing campaigns across various channels
- Creating and managing content for multiple media channels
- Collaborating with cross-functional teams to ensure cohesive marketing efforts
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation strategies, and content marketing. The ideal candidate will have experience working in a corporate marketing department and be comfortable managing multiple projects.
📋 Key Responsibilities
✅ Developing and executing multi-touch, multi-channel marketing campaigns to drive demand generation
✅ Creating and managing content for various media channels, including website, email, events, and sponsorships, public relations, trade shows, social media, collateral, advertising, direct mail, webinars, video, and white papers
✅ Conducting post-campaign analysis to review results against objectives, including lead volume and cost-per-lead
✅ Collaborating with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
✅ Researching the latest trends in digital marketing and analyzing competitors to maintain a robust idea library
ASSUMPTION: This role requires strong writing skills, attention to detail, and solid proofreading abilities. The ideal candidate will be self-motivated, able to manage multiple projects, and work well with executives, team members, and customers.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or related field of study
Experience: Minimum of three (3) years of marketing experience, with at least one (1) year of corporate marketing department experience including lead generation and content marketing
Required Skills:
- Strong writing skills with attention to detail and solid proofreading abilities
- Strong expertise in demand generation strategies, website content layout, data analysis, and report writing
- Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
- Strong interpersonal skills and poise; ability to work well with executives, team members, and customers
- Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion
- Strong proficiency in communication (written and verbal), well organized, able to multi-task
- Ability to adapt to new situations, processes, and directions
- Proficient computer skills (Microsoft Office suite)
Preferred Skills:
- Experience with marketing automation tools (like Marketo), CRM tools (like Salesforce), project management tools (like Wrike)
- B2B focused marketing
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM tools, and project management tools would be beneficial for this role. Additionally, a background in B2B marketing would be preferred.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Medical, dental, vision, basic life, AD&D, and disability insurance
- Enrollment in our company’s 401(k) plan, subject to eligibility requirements
- Eight paid holidays annually, five sick days, and four personal days
- Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Specialist role with 2-5 years of experience in the United States. The benefits listed are typical for a full-time position in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services, specifically Security Services and Facility Services
Company Size: 10,001+ employees. This means the company has a large, established presence with extensive resources and opportunities for career growth.
Founded: Allied Universal was founded in 1958 and has since grown to become one of the largest security and facility services companies in North America.
Company Description:
- Allied Universal provides proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow clients to focus on their core business.
- The company has an extensive network of offices to support local communities and customers, with a strong presence in North America.
- Allied Universal takes pride in its extensive knowledge in a range of specialty sectors, including education, healthcare, retail, commercial real estate, government, and corporate campuses.
Company Specialties:
- Security Services
- Janitorial Services
- Staffing Services
- Event Services
- Risk Advisory
- Security Consulting
Company Website: www.aus.com
ASSUMPTION: Allied Universal is a large, established company with a strong presence in the security and facility services industry. The company’s extensive network of offices and range of specialty sectors provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of marketing experience and offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Senior Marketing Specialist will report directly to the Marketing Manager or Director of Marketing.
Work Arrangement: On-site. This role requires the candidate to work on-site at the company’s office in Irvine, California.
Growth Opportunities:
- As Allied Universal continues to grow, there may be opportunities for the Senior Marketing Specialist to take on more responsibilities or move into a management role.
- The company’s extensive network of offices and range of specialty sectors provide ample opportunities for career growth and development.
- Allied Universal offers comprehensive benefits for most full-time positions, including medical, dental, and vision coverage, life insurance, a retirement plan, employee assistance programs, company discounts, perks, and more.
ASSUMPTION: The Senior Marketing Specialist role offers opportunities for career growth and development within the marketing department. The company’s comprehensive benefits package also provides additional incentives for long-term employment.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Senior Marketing Specialist will work at Allied Universal’s corporate headquarters in Irvine, California.
Office Location(s): 450 Exchange, Irvine, CA 92602, US
Geographic Context:
- Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles.
- The area is known for its suburban communities, high-quality schools, and numerous job opportunities in various industries.
- Orange County has a Mediterranean climate, with mild winters and warm summers, making it an attractive place to live and work.
Work Schedule: Full-time (40 hours per week), Monday-Friday, with some flexibility for occasional overtime or working remotely when needed.
ASSUMPTION: Working at Allied Universal’s corporate headquarters in Irvine, California, offers a professional work environment with ample opportunities for career growth and development. The area’s high-quality schools and numerous job opportunities make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing skills and experience
- Writing and communication skills
- Data analysis and report writing skills
- Project management skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to the Senior Marketing Specialist role.
- Prepare for behavioral interview questions that focus on your marketing experience, writing and communication skills, data analysis skills, and project management skills.
- Research Allied Universal and the security and facility services industry to demonstrate your understanding of the company and its business.
ATS Keywords: Marketing, Demand Generation, Content Development, Online Marketing, Writing Skills, Data Analysis, Project Management, Marketing Automation, CRM Tools, B2B Marketing
ASSUMPTION: The application process for the Senior Marketing Specialist role at Allied Universal is typical for a corporate marketing position. The company will assess candidates based on their marketing skills and experience, writing and communication skills, data analysis skills, project management skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (like Marketo)
- CRM tools (like Salesforce)
- Project management tools (like Wrike)
- Website content management systems (like WordPress)
- Graphic design tools (like Adobe Creative Suite)
- Data analysis tools (like Google Analytics)
ASSUMPTION: The Senior Marketing Specialist role requires proficiency in Microsoft Office Suite, marketing automation tools, CRM tools, project management tools, website content management systems, graphic design tools, and data analysis tools. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Accountability
- Innovation
Work Style:
- Allied Universal values a strong work ethic, attention to detail, and a commitment to excellence.
- The company encourages collaboration and teamwork, with a focus on achieving common goals and objectives.
- Allied Universal fosters a culture of continuous learning and improvement, with a strong emphasis on professional development and growth.
Self-Assessment Questions:
- Do you align with Allied Universal’s values of integrity, excellence, collaboration, accountability, and innovation?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on teamwork and collaboration?
- Do you have a strong work ethic, attention to detail, and a commitment to continuous learning and improvement?
ASSUMPTION: Allied Universal values a strong work ethic, attention to detail, and a commitment to continuous learning and improvement. The company encourages collaboration and teamwork, with a focus on achieving common goals and objectives. Candidates who align with these values and work styles will be a good fit for the Senior Marketing Specialist role.
⚠️ Potential Challenges
- The Senior Marketing Specialist role may require occasional overtime or working remotely when needed, which can be challenging for some candidates.
- The role may involve working on multiple projects simultaneously, which can be demanding and require strong project management skills.
- The security and facility services industry can be competitive, with a fast-paced and dynamic work environment. Candidates must be comfortable working in a fast-paced environment and be able to adapt to change.
- The role may require travel to other Allied Universal offices or client sites, which can be challenging for candidates who prefer a stationary work environment.
ASSUMPTION: The Senior Marketing Specialist role may present challenges related to work-life balance, project management, work environment, and travel. Candidates should carefully consider these potential challenges before applying for the role.
📈 Similar Roles Comparison
- The Senior Marketing Specialist role at Allied Universal is similar to other marketing specialist roles in the security and facility services industry, with a focus on demand generation, content development, and online marketing.
- However, Allied Universal is a large, established company with a strong presence in North America, offering ample opportunities for career growth and development.
- Compared to other marketing specialist roles, the Senior Marketing Specialist role at Allied Universal may offer more opportunities for career advancement and a wider range of specialty sectors to work in.
ASSUMPTION: The Senior Marketing Specialist role at Allied Universal is similar to other marketing specialist roles in the security and facility services industry, but offers unique opportunities for career growth and development due to the company’s large size and extensive network of offices.
📝 Sample Projects
- Developing and executing a multi-touch, multi-channel marketing campaign to drive demand generation for a new security service offering
- Creating and managing content for various media channels, including website, email, events, and sponsorships, public relations, trade shows, social media, collateral, advertising, direct mail, webinars, video, and white papers
- Conducting post-campaign analysis to review results against objectives, including lead volume and cost-per-lead
ASSUMPTION: The Senior Marketing Specialist role at Allied Universal involves a wide range of marketing projects, from demand generation campaigns to content creation and management. Candidates should be comfortable working on multiple projects simultaneously and be able to adapt to new situations, processes, and directions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing department collaborate with other departments, such as sales and operations?
- What are the most challenging aspects of working in the security and facility services industry, and how does Allied Universal address these challenges?
- How does Allied Universal support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team dynamics, and the company culture. It will also demonstrate the candidate’s interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to the Senior Marketing Specialist role.
- Prepare for behavioral interview questions that focus on your marketing experience, writing and communication skills, data analysis skills, and project management skills.
- Research Allied Universal and the security and facility services industry to demonstrate your understanding of the company and its business.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
