Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Fusion92

🔹 Location: United States (Illinois, Texas, Colorado, Michigan)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Illinois, Michigan) / Fully Remote (Texas, Colorado)

🚀 Job Overview

Key aspects of this role include:

• Supporting strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Card, and Digital Solutions products
• Developing engaging content for various marketing channels
• Conducting market research and analyzing competitive landscapes
• Collaborating with cross-functional teams to ensure project success
• Defining success criteria and aligning stakeholders to meet program goals

ASSUMPTION: This role requires a strong understanding of digital marketing and experience in multi-channel campaign development. Familiarity with Salesforce Marketing Cloud and graphic design tools is also desired.

📋 Key Responsibilities

✅ Supporting strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Card, and Digital Solutions products

✅ Developing engaging content for email campaigns, landing pages, and social media channels

✅ Conducting market research to identify trends, consumer needs, and the competitive landscape

✅ Ensuring consistent, high-quality project delivery across all assigned initiatives

✅ Collaborating with cross-functional teams including marketing automation, adoption marketing, product marketing, product management, and analytics

✅ Defining success criteria and aligning stakeholders to ensure program goals are met

✅ Actively managing programs to deliver measurable results and marketing impact

✅ Providing timely updates and insights to leadership and stakeholders to support informed decision-making

✅ Collaborating with internal stakeholders to translate business challenges into effective marketing strategies

✅ Supporting the planning and execution of integrated marketing campaigns tailored to B2B2C audiences

✅ Assisting in the development and execution of go-to-market strategies for new and enhanced product offerings

✅ Tracking and measuring performance of marketing programs, using insights to make recommendations for optimization

✅ Ensuring all marketing materials are aligned with brand standards and regulatory requirements

✅ Coordinating timelines and deliverables to ensure cross-functional alignment across departments

✅ Contributing to brainstorming and idea generation for campaigns that improve adoption and engagement

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, consumer lifecycle marketing, or a related field

Required Skills:

• Strong understanding of digital marketing concepts and best practices
• Strategic multi-channel marketing campaign development and execution
• Experience in consumer lifecycle marketing program development and analysis
• Experience in content writing, guidance, and review
• Experience with campaign performance reporting to assess and optimize performance and update key stakeholders
• Experience in PowerPoint deck development
• Experience in banking, financial services, marketing, and/or technology industries desired
• Experience and/or certification with Salesforce Marketing Cloud
• Familiarity with graphic design tools (e.g., Adobe Creative Suite)

Preferred Skills:

• Experience with integrated marketing campaigns
• Knowledge of the banking or financial services industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in digital marketing and experience in multi-channel campaign development are ideal for this role. Familiarity with Salesforce Marketing Cloud and graphic design tools is also highly desirable.

💰 Compensation & Benefits

Salary Range: $90,000 to $110,000 per year (USD)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements (hybrid or fully remote)
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the United States. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 1999

Company Description:

• Fusion92 is a marketing transformation partner that redefines how marketing fuels business growth
• They offer a creative, technology-enabled evolution of partnership that moves at the speed of the market
• Fusion92 is headquartered in Chicago with hubs in Detroit, Austin, and Denver

Company Specialties:

• Internet Marketing
• PPC
• SEO
• Email Marketing
• Web Development
• Video Production
• Social Media Marketing
• Integrated Campaigns
• Innovation
• Digital Media
• Data
• Technology
• Offline-to-Online solutions
• Full-Scale Creative
• Broadcast TV
• Web3
• Activation
• Strategy
• Marketing Transformation
• Performance Marketing
• Marketing Services
• Shopper Technology
• e-Comm Marketing
• Data Science
• AI
• Content Management
• Media Activation
• Conversion Rate Optimization
• Brand Strategy
• Integrated Communications Strategy
• Retail Marketing Solutions
• Managed Media Services
• Consulting
• Data Modeling
• Artificial Intelligence
• Digital Transformation
• Growth Consulting
• Content Management System
• Healthcare Marketing
• Finance Marketing
• Retail Marketing
• and Technology Marketing

Company Website: www.fusion92.com

ASSUMPTION: Fusion92 is a well-established marketing services company with a diverse range of specialties and a strong focus on innovation and data-driven marketing.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Marketing Manager and works closely with cross-functional teams, including marketing automation, adoption marketing, product marketing, product management, and analytics

Work Arrangement: Hybrid (Illinois, Michigan) or fully remote (Texas, Colorado) with flexible scheduling

Growth Opportunities:

• Potential career progression into management or senior leadership roles
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing
• Professional development opportunities, such as training and workshops

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing field.

🌍 Location & Work Environment

Office Type: Hybrid (Illinois, Michigan) or fully remote (Texas, Colorado)

Office Location(s): Chicago, Illinois; Detroit, Michigan; Austin, Texas; Denver, Colorado

Geographic Context:

• Chicago, Illinois: A major city with a vibrant business environment and a diverse population
• Detroit, Michigan: A city with a rich automotive history and a growing tech industry
• Austin, Texas: A fast-growing city with a strong tech industry and a high quality of life
• Denver, Colorado: A city with a thriving business environment and a focus on outdoor recreation

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The work environment for this role is flexible, with options for hybrid or fully remote work arrangements depending on the candidate's location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Manager
• Final interview with the hiring team
• Background check and offer extension

Key Assessment Areas:

• Digital marketing knowledge and experience
• Campaign development and execution skills
• Content creation and storytelling abilities
• Analytical and reporting skills
• Collaboration and communication skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
• Prepare examples of your content creation and campaign development work to discuss during the interview
• Research Fusion92's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Digital Marketing, Multi-Channel Marketing, Content Writing, Market Research, Project Management, Salesforce Marketing Cloud, Graphic Design

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments focused on digital marketing skills and experience.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in digital marketing tools, including Salesforce Marketing Cloud and Adobe Creative Suite, as well as general productivity and project management software.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: A strong desire to learn and explore new ideas
• Fearlessness: The courage to take risks and challenge the status quo
• Teamwork: Collaboration and support for colleagues to achieve common goals
• Leadership: Taking initiative and driving results

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong curiosity and a desire to learn new things?
• Are you comfortable taking risks and challenging the status quo?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you a natural leader who takes initiative and drives results?

ASSUMPTION: Fusion92 values candidates who are curious, fearless, team-oriented, and driven to lead and achieve results. Prospective applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders with varying priorities and expectations
• Keeping up with the latest trends and best practices in digital marketing
• Adapting to a hybrid or fully remote work environment

ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability to a flexible work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on B2B2C adoption and usage of digital payment and solution products
• This role requires a strong understanding of digital marketing and experience in multi-channel campaign development, as well as familiarity with Salesforce Marketing Cloud and graphic design tools
• Career progression in this role may lead to management or senior leadership positions within the marketing department

ASSUMPTION: This role is unique in its focus on B2B2C adoption and usage of digital payment and solution products, requiring specific skills and knowledge in digital marketing and related technologies.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive adoption of a new digital payment product
• Conducting market research to identify trends and consumer needs in the digital payment industry
• Creating engaging content for email campaigns, landing pages, and social media channels to promote a new credit card product

ASSUMPTION: Sample projects for this role may involve campaign development, market research, and content creation to drive adoption and usage of digital payment and solution products.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall marketing strategy and business goals of the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance and flexible scheduling for this role?

ASSUMPTION: Interview questions should focus on understanding the team structure, marketing strategy, challenges, professional development opportunities, and work-life balance for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your content creation and campaign development work to discuss during the interview
• Research Fusion92's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.