Senior Marketing Specialist

📌 Core Information 🔹 Job Title: Senior Marketing Specialist 🔹 Company: Jabil 🔹 Location: St. Petersburg/Tampa, FL 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 5, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies and plans for the Connected Living & Digital Commerce business segment. - Collaborating with stakeholders to align strategies with sales goals and business objectives. - Providing effective sales enablement and demand generation programs. - Executing content creation, campaign management, and measurement. - Managing project plans and timelines for marketing initiatives. ASSUMPTION: This role requires a strong understanding of digital marketing, sales enablement, and demand generation strategies. The ideal candidate will have experience working in a dynamic, cross-functional team and be comfortable managing multiple projects simultaneously. 📋 Key Responsibilities ✅ Develop and oversee the execution of marketing strategies and plans for the Connected Living & Digital Commerce business segment. ✅ Collaborate with stakeholders to align strategies with sales goals and business objectives. ✅ Provide effective sales enablement and demand generation programs. ✅ Execute content creation, campaign management, and measurement. ✅ Manage project plans and timelines for marketing initiatives. ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities. The role may also require occasional travel to support marketing efforts and client meetings. 🎯 Required Qualifications Education: - Bachelor's Degree in Marketing, Communications, or equivalent type of degree. Experience: - At least 5 years of relevant experience with a strong digital marketing or advertising background. - Experience developing and implementing fully integrated marketing plans and communications programs. - Experience managing creative teams and external vendors. - Strategic thinker and communicator, with a strong marketing strategy background. - Experience utilizing Microsoft Office, specifically Microsoft Outlook, Word, PowerPoint, and Excel. - Experience with generative/other AI tools and processes that can support efficiencies within marketing teams. - CRM software experience required with Salesforce or HubSpot preferred for both Sales and Marketing-related functions and support. - Experience in brand communications within an ad agency or internal marketing department with B2B hardware or OEM brands at a national and global level is preferred. Preferred Skills: - Experience with marketing automation tools (e.g., Marketo, Pardot, or HubSpot). - Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel). - Knowledge of marketing data analysis and reporting. ASSUMPTION: While the preferred skills listed above are not required for the role, candidates with these skills may have an advantage in the application process. The ideal candidate will have a strong foundation in marketing principles and be eager to learn and adapt to new tools and technologies. 💰 Compensation & Benefits Salary Range: $85,000 - $120,000 per year (based on industry standards for a Senior Marketing Specialist role in the Tampa, FL area, with 5-10 years of experience) Benefits: - Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options - 401K match - Employee Stock Purchase Plan - Paid Time Off - Tuition Reimbursement - Life, AD&D, and Disability Insurance - Commuter Benefits - Employee Assistance Program - Pet Insurance - Adoption Assistance - Annual Merit Increases - Community Volunteer Opportunities Working Hours: 40 hours per week, with flexibility for occasional overtime or remote work as needed. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure. The benefits listed above are subject to change and may be updated based on the company's policies and regulations. 📌 Applicant Insights 🔍 Company Context Industry: Jabil operates in the manufacturing and supply chain management industry, serving a diverse range of clients across various sectors, including electronics, healthcare, and energy. Company Size: Jabil is a large corporation with over 100 sites worldwide and more than 54,000 employees. As a large company, Jabil offers extensive resources and opportunities for career growth and development. Founded: Jabil was founded in 1966 and has since grown to become a trusted partner for many of the world's top brands. Company Description: Jabil is a global manufacturing solutions provider with over 50 years of experience in delivering comprehensive engineering, manufacturing, and supply chain solutions. The company combines global reach with local expertise to deliver both scalable and customized solutions, with a commitment to sustainability and community engagement. Company Specialties: Jabil's specialties include electronic product solutions, manufacturing, aftermarket services, materials technology, tooling, supply chain management, design engineering, global fulfillment & distribution, packaging solutions, additive manufacturing, internet of things, precision mechanics, automotive, electronic manufacturing services, defense and aerospace, optics, telecommunications, healthcare, energy and industrial, and additive manufacturing. Company Website: https://www.jabil.com/ ASSUMPTION: Jabil's extensive experience and global presence make it an attractive employer for marketing professionals seeking to work for a well-established, reputable company with a strong track record in the industry. 📊 Role Analysis Career Level: This role is at the senior level, requiring a minimum of 5 years of relevant experience in digital marketing or advertising. The ideal candidate will have a strong foundation in marketing principles and be eager to learn and adapt to new tools and technologies. Reporting Structure: The Senior Marketing Specialist will report directly to the Marketing Manager for the Connected Living & Digital Commerce business segment. Work Arrangement: This role is on-site, with occasional remote work or overtime as needed to support marketing efforts and client meetings. Growth Opportunities: - Opportunities for career advancement within the marketing department or related fields. - Potential to work on high-impact projects and contribute to the company's overall success. - Exposure to a diverse range of clients and industries, providing opportunities for professional growth and development. ASSUMPTION: The growth opportunities listed above are not guaranteed and may be subject to change based on business needs and priorities. The ideal candidate will be proactive in seeking out new challenges and opportunities for professional development. 🌍 Location & Work Environment Office Type: The office is a modern, professional environment with collaborative workspaces and state-of-the-art technology. Office Location(s): The office is located in St. Petersburg/Tampa, FL, with additional offices worldwide. Geographic Context: St. Petersburg/Tampa, FL, is a vibrant, multicultural region with a growing tech industry and a strong focus on innovation and entrepreneurship. The area offers a high quality of life with numerous cultural attractions, outdoor activities, and a mild climate. Work Schedule: The work schedule is Monday through Friday, with occasional overtime or remote work as needed to support marketing efforts and client meetings. ASSUMPTION: The work environment and schedule may vary based on business needs and priorities. The ideal candidate will be flexible and adaptable to changes in the work environment as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal. 2. Phone or video screening with the hiring manager or HR representative. 3. In-person or virtual interview with the hiring manager and/or other team members. 4. Final interview with the Marketing Manager or another senior leader within the department. 5. Background check and reference check (if applicable). 6. Job offer and onboarding process. Key Assessment Areas: - Marketing strategy and planning skills. - Ability to manage multiple projects simultaneously. - Strong communication and collaboration skills. - Experience with CRM software and marketing automation tools. - Familiarity with marketing analytics tools and data analysis. Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills. - Include specific examples of your marketing achievements and the impact you've made in previous roles. - Be prepared to discuss your marketing strategy and planning process, as well as your experience with CRM software and marketing automation tools. - Research the company and the Connected Living & Digital Commerce business segment to demonstrate your understanding of the role and the industry. ATS Keywords: Marketing strategy, digital marketing, sales enablement, demand generation, content creation, campaign management, project management, market research, CRM software, marketing automation, marketing analytics, brand communications, B2B marketing, global marketing, stakeholder collaboration. ASSUMPTION: The interview process and key assessment areas listed above are not exhaustive and may vary based on the company's hiring practices and the specific needs of the role. The ideal candidate will be proactive in preparing for the interview and demonstrating their fit for the position. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) - CRM software (Salesforce or HubSpot preferred) - Marketing automation tools (e.g., Marketo, Pardot, or HubSpot) - Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel) - Project management tools (e.g., Asana, Trello, or Jira) - AI tools and processes (e.g., generative AI, natural language processing, or machine learning) ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the company's specific needs and the role's requirements. The ideal candidate will have experience with a wide range of marketing tools and be eager to learn and adapt to new technologies as needed. 👔 Cultural Fit Considerations Company Values: Jabil's core values include integrity, customer focus, innovation, sustainability, and community engagement. The company seeks employees who embody these values and are committed to delivering exceptional results for clients and stakeholders. Work Style: Jabil fosters a collaborative, inclusive work environment that encourages creativity, innovation, and continuous learning. The company values diversity, equity, and inclusion, and is committed to providing a safe and respectful workplace for all employees. Self-Assessment Questions: - How do you align with Jabil's core values, particularly in the context of this role? - How do you approach collaboration and stakeholder management in a dynamic, cross-functional team? - How do you stay current with industry trends and new marketing technologies? - How do you balance multiple projects and priorities, and how do you ensure the successful execution of marketing initiatives? ASSUMPTION: The self-assessment questions listed above are not exhaustive and may vary based on the company's hiring practices and the specific needs of the role. The ideal candidate will be proactive in reflecting on their personal values, work style, and approach to marketing, and be able to articulate their fit for the position. ⚠️ Potential Challenges - Managing multiple projects and priorities simultaneously, often with tight deadlines. - Collaborating with stakeholders across different departments and time zones. - Keeping up with industry trends and new marketing technologies. - Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution. - Occasional travel to support marketing efforts and client meetings. ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the company's specific needs and the role's requirements. The ideal candidate will be proactive in identifying and mitigating potential challenges, and be able to adapt to changes in the work environment as needed. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on the Connected Living & Digital Commerce business segment, requiring a strong understanding of the IoT and digital commerce industries. The role also emphasizes stakeholder collaboration and strategic planning, with a focus on driving business growth and market share. - Industry Context: The IoT and digital commerce industries are rapidly evolving, with new technologies and market trends emerging constantly. This role requires a strong understanding of these industries and the ability to adapt to change. - Career Path Comparison: This role offers opportunities for career advancement within the marketing department or related fields. With experience and demonstrated success, the ideal candidate may progress to a marketing management or director role, or transition to a related field such as product management or business development. ASSUMPTION: The role comparisons listed above are not exhaustive and may vary based on the company's specific needs and the role's requirements. The ideal candidate will be proactive in researching and understanding the unique aspects of this role and the industry, and be able to articulate their fit for the position. 📝 Sample Projects - Developing and executing a go-to-market strategy for a new IoT product launch, including market research, competitive analysis, and customer segmentation. - Creating and implementing a demand generation campaign to drive leads and revenue for an existing digital commerce platform, utilizing marketing automation tools and analytics. - Managing a rebranding project for a B2B hardware client, including market research, competitive analysis, and the development of a new brand identity and messaging framework. ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the company's specific needs and the role's requirements. The ideal candidate will have experience with a wide range of marketing projects and be eager to take on new challenges as needed. ❓ Key Questions to Ask During Interview - Can you describe the marketing team structure and how this role fits within the organization? - What are the key priorities for the first 90 days in this role? - How does the company support the professional development and growth of its marketing employees? - What are the key performance indicators (KPIs) for this role, and how are they tracked and measured? - How does the company approach collaboration and stakeholder management, particularly in the context of this role? - What are the biggest challenges facing the Connected Living & Digital Commerce business segment, and how can this role help address them? ASSUMPTION: The key questions to ask during the interview listed above are not exhaustive and may vary based on the company's specific needs and the role's requirements. The ideal candidate will be proactive in preparing thoughtful questions that demonstrate their interest in the role and the company. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://jabil.wd5.myworkdayjobs.com/Jabil_Careers/job/St-PetersburgTampa-FL/Senior-Marketing-Specialist_J2418506 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills. 3. Prepare for your interview by researching the company, the Connected Living & Digital Commerce business segment, and the role's requirements. 4. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any outstanding questions. 5. If selected for the position, complete the onboarding process and prepare for your first day on the job. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Jabil, including its subsidiaries, is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other characteristic protected by law.