Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Stryker

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies and plans for the region
• Supporting communication with the regional sales team
• Engaging with customers to understand their needs and preferences
• Coordinating educational events and managing project logistics

ASSUMPTION: This role requires a balance of strategic thinking, customer focus, and project management skills. It is ideal for a marketing professional with some experience in the medical equipment industry.

📋 Key Responsibilities

✅ Developing and contributing to the regional marketing plan

✅ Supporting the execution of consistent, effective communication with the regional sales team

✅ Gathering and presenting market insights to key business stakeholders

✅ Coordinating the execution of in-market customer interactions and experiences

✅ Managing the logistics of educational events, including sourcing venues, coordinating catering, and ensuring compliance requirements are met

ASSUMPTION: This role involves a mix of strategic planning, customer engagement, and event coordination. Strong organizational skills and the ability to multitask are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on field marketing or regional marketing

Required Skills:

• Proven ability to develop and implement marketing strategies
• Strong communication skills, both written and verbal
• Excellent project management skills
• Familiarity with the medical equipment industry
• Ability to build and maintain strong customer relationships

Preferred Skills:

• Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)
• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered. Fluency in additional languages is a plus, given the regional nature of the role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist in Malaysia, the estimated salary range is RM 120,000 - RM 180,000 per annum. This is inclusive of a base salary and potential performance-based bonuses.

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous vacation and sick leave policy
• Employee discounts on Stryker products

Working Hours: Full-time, Monday - Friday, with some flexibility for hybrid work arrangements. Occasional weekend work may be required for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Stryker operates in the competitive medical equipment manufacturing industry, with a focus on medical and surgical instruments, medical technology, and medical instruments and supplies.

Company Size: Stryker is a large, global organization with over 46,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Stryker was founded in 1941 and has since grown into a Fortune 500 company with a strong reputation for innovation and quality.

Company Description:

• Stryker is a global leader in medical technologies, driven to make healthcare better for patients and healthcare providers
• The company offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics
• Stryker impacts more than 150 million patients annually through its products and services

Company Specialties:

• Medical instruments and supplies
• Medical devices
• Medical technology
• Surgical instruments

Company Website: http://www.stryker.com

ASSUMPTION: Working for a large, global company like Stryker offers opportunities for career growth and exposure to diverse teams and projects. The company's focus on innovation and quality is reflected in its strong industry reputation.

📊 Role Analysis

Career Level: This role is suited for a marketing professional with 2-5 years of experience, looking to grow their career in a regional marketing role within the medical equipment industry.

Reporting Structure: The Senior Marketing Specialist will report directly to the Field Marketing Manager and work closely with regional sales teams and other marketing stakeholders.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may vary depending on business needs and team preferences.

Growth Opportunities:

• Progression to a more senior marketing role within the organization
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function. The regional nature of the role also provides exposure to diverse markets and customer segments.

🌍 Location & Work Environment

Office Type: The Stryker office in Petaling Jaya, Selangor, Malaysia, is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 129 Offices, Jaya One, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a bustling city located in the state of Selangor, Malaysia
• The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Petaling Jaya is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: The work schedule for this role is Monday - Friday, with some flexibility for hybrid work arrangements. Occasional weekend work may be required for events.

ASSUMPTION: The Petaling Jaya office offers a modern, collaborative work environment that is well-suited to the needs of a regional marketing role. The location of the office provides easy access to a wide range of amenities and transportation options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the Field Marketing Manager and other team members
• Final interview with the Regional Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning skills
• Customer engagement and relationship-building abilities
• Project management and event coordination skills
• Industry knowledge and familiarity with Stryker products

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing philosophy and approach to customer engagement
• Demonstrate your ability to manage projects and coordinate events by providing specific examples from your past experiences
• Showcase your industry knowledge and familiarity with Stryker products by conducting thorough research before the interview

ATS Keywords: Marketing strategy, regional marketing, customer engagement, project management, event coordination, medical equipment industry, Stryker products

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, customer engagement abilities, and project management skills. Familiarity with the medical equipment industry and Stryker products is also important for success in this role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences. Familiarity with CRM software, marketing automation tools, and project management software is generally expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Innovation
• Quality
• Customer Focus
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• How do you embody Stryker's company values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• Can you provide an example of a time when you went above and beyond to meet a customer's needs or exceed their expectations?

ASSUMPTION: Stryker's company values are central to its culture and are reflected in the way team members interact with each other and with customers. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of their work style and customer focus.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs and priorities of different stakeholders (e.g., regional sales teams, marketing leadership, customers)
• Adapting to a hybrid work environment and managing remote team members
• Navigating a large, global organization and building effective working relationships with diverse teams

ASSUMPTION: This role presents unique challenges related to project management, stakeholder communication, and working in a hybrid environment. Candidates should be prepared to demonstrate their ability to manage multiple priorities, communicate effectively with diverse stakeholders, and adapt to a changing work environment.

📈 Similar Roles Comparison

• Compared to other regional marketing roles, this position may offer more exposure to cross-functional teams and global marketing strategies
• Within the medical equipment industry, this role may provide more opportunities for customer engagement and event coordination than roles focused on product marketing or brand management
• Career progression in this role may lead to more senior marketing positions within the organization, with potential opportunities to expand responsibilities or move into a different product line or region

ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse teams and projects within the marketing function. Candidates should consider their long-term career goals and how this role fits into their overall career development plan.

📝 Sample Projects

• Developing and executing a regional marketing plan for a new product launch, including customer segmentation, messaging, and channel strategy
• Coordinating a customer event or tradeshow, including venue sourcing, logistics management, and on-site support
• Conducting market research to gather customer insights and inform marketing strategy and product development

ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives and customer engagement activities that may be required for this role. Candidates should be prepared to discuss their relevant experience and provide specific examples of their past projects and accomplishments.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing strategy for our product portfolio and how this role contributes to its success?
• How does this role collaborate with the regional sales teams, and what are the key priorities for supporting their efforts?
• What opportunities are there for career growth and development within the marketing function at Stryker?
• How does Stryker support work-life balance for its employees, particularly in a hybrid work arrangement?
• Can you provide an example of a successful regional marketing campaign at Stryker, and what made it effective?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for career growth and development. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional marketing, customer engagement, and project management
• Prepare for your interview by conducting thorough research on Stryker, the medical equipment industry, and the specific product portfolio for this role
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.