Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Yokogawa

🔹 Location: Newnan, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing strategic marketing initiatives to promote power measurement products and data solutions
• Leading content creation and managing external vendors to amplify global reach
• Planning and executing digital campaigns to drive lead generation and brand visibility
• Collaborating with cross-functional teams to craft customer-centric messaging
• Analyzing campaign performance and optimizing strategies based on data insights

ASSUMPTION: This role requires a balance of creative and operational skills, with a focus on digital marketing and vendor management.

📋 Key Responsibilities

✅ Lead content creation to support strategic marketing initiatives, including all digital content (website images and copy, social posts, video, webinars, events, etc.)

✅ Hire, onboard, and manage external vendors, negotiate contracts, and ensure alignment with Yokogawa’s brand standards while ensuring high-quality deliverables, on-time execution, and budget adherence

✅ Design and support the creation of compelling sales materials, including pitch decks, release guides, and product videos, with a focus on creative and visually engaging content

✅ Plan and execute digital campaigns across platforms, including SEO, gated content, PPC, email marketing, and social media, to drive lead generation and engagement

✅ Collaborate with product managers and sales teams to craft customer-centric messaging that simplifies complex technical specifications

✅ Drive Marketing campaign planning and content, develop with multi-channel optimization, and assist in the design and publication of collateral

✅ Support marketing research and competitive analysis to identify digital trends, customer preferences, and opportunities for innovation

✅ Support trade shows, webinars, and virtual events highlighting Yokogawa’s measurement solutions

✅ Analyze campaign performance using tools like Google Analytics and Salesforce, leverage data to optimize strategies, and report ROI to stakeholders

✅ Work with the digital team to analyze consumer behavior, adjust campaign content and messaging, and develop digital tools and resources that enhance customer acquisition and retention

ASSUMPTION: This role may require occasional travel (up to 20%) for industry events and departmental meetings.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field

Experience: 7+ years of digital marketing experience, with at least 3 years managing external vendors or agencies, ideally in instrumentation, electronic engineering, or B2B technology

Required Skills:

• Advanced proficiency with common web platforms, content management systems (CMS), marketing automation platforms, and marketing metrics
• Proven expertise in developing and executing successful digital campaigns across SEO, SEM, PPC, email, and social media platforms
• Basic proficiency in standard creative design packages
• Demonstrated experience hiring, leading, and managing external vendors, with strong negotiation and project management skills
• Exceptional communication and leadership skills, with the ability to translate technical concepts into compelling digital content
• Strong analytical mindset with experience using data to drive decisions and optimize campaign performance
• Ability to thrive in a fast-paced, global environment while managing multiple projects and vendor relationships

Preferred Skills:

• Knowledge of electronic test and measurement equipment and their applications in industries such as EV motors & drives, optical communications & networking, or renewable & battery power
• Proactive, dependable, self-starter who is self-aware and organized

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional travel

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the United States. Actual salary may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Yokogawa operates in the Automation Machinery Manufacturing industry, focusing on industrial automation, test and measurement, information systems, and industrial services

Company Size: Yokogawa is a large company with over 10,000 employees globally, providing opportunities for growth and collaboration

Founded: Yokogawa was founded in Tokyo in 1915 and has since expanded its operations worldwide

Company Description:

• Yokogawa provides advanced solutions in the areas of measurement, control, and information to customers across a broad range of industries
• The company addresses customer issues regarding the optimization of production, assets, and the supply chain with the effective application of digital technologies, enabling the transition to autonomous operations
• Yokogawa is committed to shaping a better future for the planet by supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, and other sustainable initiatives

Company Specialties:

• Industrial Automation & Process Control
• Engineering Services
• DCS, SCADA, PLC, Data Acquisition
• Flow, Pressure, Level Instruments
• Gas & Liquid Process Analyzers
• Manufacturing Execution Systems
• Advanced Process Control
• Test & Measurement
• Cyber Security
• and Life Science

Company Website: http://www.yokogawa.com

ASSUMPTION: Yokogawa's commitment to sustainability and innovation creates an environment where employees can grow and make a meaningful impact.

📊 Role Analysis

Career Level: This role is at the senior level, offering opportunities for growth and leadership within the marketing department

Reporting Structure: The Senior Marketing Specialist reports directly to the Marketing Manager and collaborates with cross-functional teams, including product managers and sales teams

Work Arrangement: This is an on-site position with occasional travel (up to 20%) for industry events and departmental meetings

Growth Opportunities:

• Potential to advance to a management or leadership role within the marketing department
• Opportunities to work on diverse projects and campaigns, expanding skills and expertise
• Chance to collaborate with cross-functional teams, gaining exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: The Newnan office is a corporate environment with a focus on collaboration and innovation

Office Location(s): YCA_Newnan Office

Geographic Context:

• Newnan is located in Georgia, United States, with a population of approximately 40,000 people
• The city offers a mix of urban and suburban living, with a low cost of living compared to larger metropolitan areas
• Newnan is conveniently located near Atlanta, providing easy access to cultural attractions, entertainment, and international airports

Work Schedule: The work schedule is typically Monday through Friday, with flexibility for occasional travel

ASSUMPTION: The Newnan office provides a collaborative and innovative work environment, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Vendor management and negotiation skills
• Communication and leadership abilities
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Yokogawa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Yokogawa's business and the specific requirements of this position
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview

ATS Keywords: Digital Marketing, Content Creation, Project Management, SEO, PPC, Email Marketing, Social Media, Vendor Management, Data Analysis, Creative Design, Lead Generation, Market Research, Campaign Planning, Customer Messaging, Collaboration, Communication

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Monday.com
• WordPress
• Teams
• Pardot (Salesforce)
• Marketo
• Google Analytics
• SEMRush
• Photoshop
• Illustrator
• InDesign
• Canva

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the Senior Marketing Specialist is working on.

👔 Cultural Fit Considerations

Company Values:

• Respect: Valuing diversity and inclusion, fostering a collaborative work environment
• Value Creation: Driving innovation and continuous improvement to deliver exceptional results
• Collaboration: Working together to achieve common goals and shared success
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Gratitude: Recognizing and appreciating the contributions of employees and stakeholders

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Innovative and forward-thinking, with a commitment to driving digital transformation and sustainability

Self-Assessment Questions:

• Do you share Yokogawa's commitment to shaping a better future for the planet through sustainable initiatives?
• Are you comfortable working in a fast-paced, global environment and managing multiple projects and vendor relationships?
• Do you possess strong communication and leadership skills, with the ability to translate technical concepts into compelling digital content?

ASSUMPTION: Yokogawa's values-driven culture creates an environment where employees can thrive and make a meaningful impact.

⚠️ Potential Challenges

• The role may require occasional travel (up to 20%) for industry events and departmental meetings
• Managing external vendors and negotiating contracts can be time-consuming and challenging
• The fast-paced, global nature of the role may require flexibility and adaptability
• The role may require working with complex technical specifications and translating them into customer-centric messaging

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on digital marketing and vendor management
• In the B2B technology industry, this role requires a unique blend of creative and operational skills, with a focus on driving lead generation and brand visibility
• Career progression in this role may involve advancing to a management or leadership position within the marketing department

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the marketing department.

📝 Sample Projects

• Developing and executing a digital campaign to promote a new line of power analyzers, including SEO, PPC, email marketing, and social media components
• Managing an external vendor to create a series of product videos showcasing the features and benefits of Yokogawa's oscilloscopes
• Conducting market research and competitive analysis to identify trends and opportunities in the power measurement industry

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role collaborate with product managers and sales teams to drive lead generation and brand visibility?
• What are the most significant challenges facing the marketing department, and how can this role contribute to overcoming them?
• What opportunities are there for professional growth and development within the marketing department?
• How does Yokogawa support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company culture and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Yokogawa Test and Measurement careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your digital marketing background and vendor management experience
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview
• If invited to an in-person or virtual interview, arrive (or log in) 5-10 minutes early to demonstrate punctuality and professionalism
• Follow up with the hiring manager or recruiter within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.