Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Newell Brands

🔹 Location: Shanghai, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Coleman Brand Strategies to drive sales and achieve business objectives.
• Executing comprehensive digital marketing plans across channels to drive traffic, conversion, and basket size with clear ROI measurement.
• Driving brand innovation launch by managing project timelines and task-based working streams.
• Brand activation execution.

ASSUMPTION: This role requires a strong understanding of brand marketing, digital marketing, and project management. The ideal candidate will have experience working with cross-functional teams and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Supporting the Coleman Brand Strategies to drive sales and achieve business objectives.

✅ Supporting line manager to execute flawlessly on brand plan such as media, social, channel strategy, and working plan.

✅ Communicating with project working team to drive task-based items forward.

✅ Supporting line manager on the execution of comprehensive digital marketing plan across channels to drive traffic, conversion, and basket size with clear ROI measurement related with GMV achievement.

✅ Driving brand innovation launch by managing project timeline and task-based working stream.

✅ Brand activation execution.

ASSUMPTION: The role involves a mix of strategic planning, project management, and tactical execution. Strong communication and collaboration skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5+ years of solid experience in brand marketing roles

Required Skills:

• Proven experience in brand development and brand building.
• Understanding of brand building approach: Media, social, marketing collaboration, and execution.
• Analytical skill from data to generate business insight.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Ability to identify and apply creative solutions to resolve brand issues.
• Fluent written and spoken English.
• Enthusiasts on Outdoor activities, understanding of outdoor category is preferred.

Preferred Skills:

• Experience with brand marketing in the outdoor category.
• Fluency in Mandarin Chinese.

ASSUMPTION: The required skills for this role are highly specific and require a strong background in brand marketing, digital marketing, and project management. Fluency in English is essential, and knowledge of Mandarin Chinese is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist in Shanghai, the estimated salary range is ¥350,000 - ¥450,000 per year. This range is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Newell Brands products
• Opportunities for professional development and career growth

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands in the manufacturing sector.

Company Size: Newell Brands has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: Newell Brands was founded in 1903 and has a rich history of innovation and growth.

Company Description:

• Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands.
• The company is focused on delighting consumers by lighting up everyday moments.
• Newell Brands offers a wide range of products, including household, writing, and outdoor brands.

Company Specialties:

• Marketing and commercial products
• Brand management
• Consumer goods manufacturing

Company Website: http://www.newellbrands.com

ASSUMPTION: Newell Brands is a well-established company with a strong global presence. The company's focus on delighting consumers provides an opportunity for employees to make a meaningful impact on everyday lives.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Brand Manager.

Reporting Structure: The Senior Marketing Specialist will report directly to the Brand Manager and work closely with cross-functional teams, including sales, product management, and digital marketing.

Work Arrangement: This role is on-site, with the primary work location in Shanghai, China.

Growth Opportunities:

• Opportunities for career advancement within the marketing department or other departments within Newell Brands.
• Professional development opportunities, such as training and workshops.
• Potential to work on high-impact projects that drive business results.

ASSUMPTION: The Senior Marketing Specialist role offers opportunities for career growth and professional development within Newell Brands. The role's focus on driving business results provides an opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Newell Brands' Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant and dynamic business environment.
• The city offers a mix of traditional Chinese culture and modern, cosmopolitan living.
• Shanghai is home to a diverse and multicultural community, providing ample opportunities for networking and collaboration.

Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 6:00 PM, with the possibility of overtime as needed.

ASSUMPTION: The Shanghai office provides a modern and collaborative work environment, with ample opportunities for professional growth and development. The city's vibrant business environment and diverse cultural scene offer an exciting and dynamic work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Brand Manager and other key stakeholders
• Final interview with the Senior Marketing Director

Key Assessment Areas:

• Brand marketing expertise and experience
• Digital marketing skills and knowledge
• Project management abilities
• Communication and collaboration skills
• Cultural fit and alignment with Newell Brands' core values

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing, digital marketing, and project management experience.
• Prepare examples of your past work that demonstrate your ability to drive business results and resolve brand issues.
• Research Newell Brands and the Coleman brand to demonstrate your understanding of the company and its products.

ATS Keywords: Brand Marketing, Digital Marketing, Project Management, Brand Development, Brand Building, Media Strategy, Social Media, Channel Strategy, Task Management, ROI Measurement, Sales Strategy

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and experience in brand marketing, digital marketing, and project management. Researching Newell Brands and the Coleman brand will help candidates stand out in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Social media platforms (Facebook, Instagram, Twitter)
• Project management tools (Asana, Trello, Jira)
• Data analysis tools (Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Passion for Winning
• Ownership & Leadership

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of driving business results through brand marketing and digital marketing strategies?
• Are you able to work collaboratively with cross-functional teams to achieve common goals?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Newell Brands values a collaborative, results-driven, and adaptable work style. Candidates should be able to demonstrate their alignment with these values and work style preferences in their application and interview.

⚠️ Potential Challenges

• The role requires a strong understanding of brand marketing, digital marketing, and project management, which may be challenging for candidates without relevant experience.
• The role involves managing multiple projects simultaneously, which may require strong time management and organizational skills.
• The role requires a strong understanding of the outdoor category, which may be challenging for candidates without relevant experience.
• The role is based in Shanghai, which may present cultural and language barriers for candidates without experience working in China.

ASSUMPTION: The potential challenges for this role are related to the specific skills and experience required, as well as the work environment and location. Candidates should be prepared to demonstrate their ability to overcome these challenges in their application and interview.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Senior Digital Marketing Manager role within a consumer goods company.
• However, this role is focused specifically on the Coleman brand, which may require a more in-depth understanding of the outdoor category.
• This role offers opportunities for career growth and professional development within Newell Brands, similar to other senior-level marketing roles.

ASSUMPTION: This role is similar to other senior-level marketing roles within consumer goods companies, but with a specific focus on the Coleman brand and the outdoor category. Candidates should be prepared to demonstrate their understanding of the Coleman brand and the outdoor category in their application and interview.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing plan to drive traffic, conversion, and basket size for the Coleman brand.
• Managing the brand innovation launch process for a new Coleman product, including project timeline and task-based working streams.
• Executing a brand activation campaign for the Coleman brand, including event planning, logistics, and on-site management.

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's ability to manage complex marketing projects, from strategic planning to tactical execution. Candidates should be prepared to provide examples of their past work that demonstrate their ability to manage similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the brand marketing strategy for the Coleman brand and how this role fits into its execution?
• How does this role collaborate with other departments, such as sales and product management, to drive business results?
• What opportunities are there for professional development and career growth within Newell Brands?
• How does Newell Brands support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The key questions to ask during the interview for this role are designed to demonstrate the candidate's understanding of the role, the company, and the industry. Candidates should be prepared to ask thoughtful and insightful questions that show their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Newell Brands careers portal
• Tailor your resume and cover letter to highlight your brand marketing, digital marketing, and project management experience.
• Prepare examples of your past work that demonstrate your ability to drive business results and resolve brand issues.
• Research Newell Brands and the Coleman brand to demonstrate your understanding of the company and its products.
• Follow up with the HR department one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.