📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: OpenTable
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns across APAC
- Creating compelling content for various channels
- Crafting social media strategies and collaborating with influencers
- Managing events and go-to-market plans for new opportunities
- Working cross-functionally to enhance overall marketing performance
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Campaign Management: Responsible for campaign briefing process, setting clear timelines, requirements, and expectations for all marketing activities.
✅ Content Creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.
✅ Digital and Social Strategy: Craft engaging social media plans and collaborate with influencers and third parties to amplify campaigns.
✅ Event Management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.
✅ Go-to-Market Plans: Develop and carry out GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.
✅ Cross-team Collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.
✅ Restaurant Support: Partner with local sales and account management to provide marketing solutions for restaurant partners.
✅ Brand Partnerships: Support Senior Manager across third-party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.
✅ Analytics and Optimization: Monitor performance data, analyze campaign performance, and improve strategies based on insights and industry standards.
✅ Market Insights: Stay current on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.
✅ Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.
ASSUMPTION: This role requires a proactive and organized individual who can manage multiple inputs and maintain clear documentation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of marketing experience, ideally across multiple markets including Asia.
Required Skills:
- Strong writing and verbal communication skills (English fluency required; additional Asian language skills a plus)
- Exceptional project management skills
- Experience completing campaign testing and making data-driven strategic decisions
- Strong analytical skills and ability to use data to inform marketing decisions
- Excellent communication, presentation, and interpersonal skills
- Experience managing cross-functional collaborators across different regions
- Highly organized and diligent, with the ability to troubleshoot inefficiencies and improve processes
- Experience in digital marketing and CMS management (WordPress preferred)
- Comfortable with a range of marketing technologies and quick to learn new tools
Preferred Skills:
- Experience in the hospitality industry
- Familiarity with OpenTable or similar restaurant reservation platforms
ASSUMPTION: Candidates with experience in the hospitality industry and familiarity with OpenTable may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Specialist role in Melbourne, the estimated salary range is AU$120,000 - AU$150,000 per year. This range may vary depending on experience and performance.
Benefits:
- Work from (almost) anywhere; wherever you do your best work
- Mental Health Well-being: 6 company-paid therapy sessions, subscription to a meditation app, wellbeing speaker series, and resources
- Annual Health and Wellness Reimbursement
- 1 floating day off per year to celebrate your birthday or another occasion of your choice!
- Company-wide weeks off each year: the whole team recharges (and returns without a pile-up of work!)
- Paid volunteer time
- Monthly catered office events
- Learning and Development opportunities
- Universal Paid Parental Leave
Working Hours: Full-time position with standard business hours, but flexibility may be available depending on the role and team needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: OpenTable operates in the hospitality industry, focusing on restaurant technology and reservations.
Company Size: OpenTable is a mid-sized company with 1,001-5,000 employees globally.
Founded: OpenTable was founded in 1998 and has since grown to become a global leader in restaurant technology.
Company Description:
- OpenTable is a global leader in restaurant tech, helping 60k restaurant partners fill 1.7 billion seats a year.
- The company offers an all-in-one solution for restaurants, streamlining front-of-house and back-of-house operations, and providing 24/7 customer support in 240 languages.
- For diners, OpenTable is the easiest way to discover new restaurants, manage reservations, and enjoy personalized recommendations through an intuitive app.
Company Specialties:
- Restaurant reservations and table management
- Restaurant marketing and customer engagement
- Restaurant operations and management software
Company Website: opentable.com
ASSUMPTION: OpenTable's focus on the restaurant industry and global presence provides unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior specialist level, with opportunities for growth and advancement within the marketing department.
Reporting Structure: The Senior Marketing Specialist reports directly to the Senior Manager, Marketing (APAC).
Work Arrangement: This role is remote-friendly, with the option to work from (almost) anywhere.
Growth Opportunities:
- Potential advancement to a management role within the marketing department
- Expansion of responsibilities to cover additional regions or product lines
- Opportunities to work on special projects or initiatives
ASSUMPTION: OpenTable's global presence and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: OpenTable has multiple office locations worldwide, with a focus on remote work and flexibility.
Office Location(s): OpenTable's offices are located in San Francisco, Englewood (CO), Hollywood (CA), London, Sydney, and Mexico City.
Geographic Context:
- Melbourne, Australia, is the second-most populous city in Australia and is known for its vibrant culture, arts, and dining scene.
- The city is home to a diverse range of restaurants, cafes, and bars, providing ample opportunities for marketing and engagement.
- Melbourne's central business district (CBD) is the main hub for commercial activity, with many restaurants and businesses located in the area.
Work Schedule: Standard business hours with flexibility for remote work arrangements.
ASSUMPTION: OpenTable's focus on remote work and flexibility allows employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior manager
Key Assessment Areas:
- Marketing skills and experience
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with OpenTable's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results they achieved
- Research OpenTable's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing, Campaign Management, Content Creation, Digital Marketing, Social Media Strategy, Event Management, Go-to-Market Plans, Cross-functional Collaboration, Restaurant Support, Brand Partnerships, Analytics, Market Insights, Agency Coordination
ASSUMPTION: OpenTable's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: OpenTable's marketing team uses a range of tools and technologies to streamline workflows and improve overall marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a successful marketing campaign you've managed, and what was the outcome?
- How do you approach working with cross-functional teams and stakeholders?
ASSUMPTION: OpenTable's values and work style emphasize a customer-focused, collaborative, and data-driven approach to marketing and business operations.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment and maintaining productivity
- Staying current with industry trends and best practices in marketing
- Balancing the needs of multiple stakeholders, including restaurants, diners, and internal teams
ASSUMPTION: OpenTable's fast-paced and dynamic environment may present unique challenges for marketing professionals.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on the restaurant industry and global marketing strategies
- OpenTable's global presence provides opportunities for international travel and collaboration with diverse teams
- Career progression may be faster in a larger organization like OpenTable compared to smaller companies or startups
ASSUMPTION: OpenTable's unique focus on the restaurant industry and global marketing strategies sets this role apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new restaurant opening in Melbourne
- Creating targeted content to engage diners during peak dining seasons, such as Valentine's Day or Mother's Day
- Managing a brand partnership with a popular food and beverage company to create co-branded marketing materials and events
ASSUMPTION: OpenTable's marketing team works on a variety of projects, from local campaigns to global initiatives, providing ample opportunities for professional growth and development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does OpenTable support the professional development and growth of its marketing team members?
- What are the most successful marketing campaigns OpenTable has run in the APAC region, and what made them successful?
- How does OpenTable measure the success of its marketing efforts, and how can I contribute to improving these metrics?
- What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to OpenTable's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results they achieved
- Research OpenTable's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
