Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: TD SYNNEX

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Independently leading the conceptualization and execution of marketing campaigns with business partners and agencies.
• Driving solutions-focused planning with business partners on marketing initiatives and campaigns.
• Empowering and guiding junior team members through productive brainstorming meetings.
• Managing end-to-end event execution and e-marketing campaigns while tracking leads and opportunities.
• Collaborating strategically with sales business units and managing marketing development funds (MDF), co-op, and MDF systems reporting.

ASSUMPTION: This role requires a high level of independence and minimal supervision, with a focus on solutions-selling and event management. It also involves strategic planning and collaboration with various stakeholders.

📋 Key Responsibilities

✅ Drive solutions-focused planning with business partners on marketing initiatives and campaigns.

✅ Engage business partners and suppliers independently with salesmen, with minimal supervision required from the manager.

✅ Empowered to conceptualize marketing proposals independently, providing regular checkpoints with the manager.

✅ Drive end-to-end event execution with both internal and external customers.

✅ Strategically involved from planning to execution of programs with sales business units.

✅ Track and monitor leads and opportunities with brands.

✅ Manage e-marketing campaigns and reporting tools.

✅ Accountable for results of campaigns, managing MDF, co-op, and MDF systems reporting.

ASSUMPTION: The role requires a mix of independent work and collaboration, with a focus on driving results and managing campaigns effectively.

🎯 Required Qualifications

Education: Degree in Marketing or Business Administration, or its equivalent

Experience: Minimum 5 years of relevant experience in the IT industry

Required Skills:

• Proven experience in solutions software marketing in a channel's ecosystem environment.
• Excellent written and communication skills.
• Ability to multi-task and work under pressure.
• Meticulous towards details, reporting of marketing analysis.
• Experience in handling channels marketing, partners alliance, PR agencies (advantage).
• Independent worker & able to work on Photoshop creatives.

Preferred Skills:

• Exposure to digital marketing experience.
• Foresight and analytical skills to align with global strategies.
• Ability to build strong networks with suppliers, customers, and internal sales teams.

ASSUMPTION: The required skills emphasize a strong background in marketing, solutions-selling, and event management, with a preference for candidates with digital marketing experience and strong analytical skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in Ho Chi Minh City, Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Elective benefits tailored to the country to best accommodate the lifestyle of the employee.
• Career growth opportunities through formal programs on leadership and professional development.
• Elevation of personal well-being through seminars, events, and the global Life Empowerment Assistance Program.
• Diversity, equity, and inclusion initiatives, including inclusive education, peer-to-peer conversations, and equitable growth opportunities.
• Networking opportunities within the first 30 days through the onboarding program.
• Connecting with the community through internal, peer-led inclusive communities and local volunteering events.

Working Hours: Full-time position with standard working hours, typically 8:00 AM to 5:00 PM, Monday through Friday, with flexibility based on project needs.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's specific skills and experience. The benefits package is comprehensive and tailored to the employee's needs and preferences.

📌 Applicant Insights

🔍 Company Context

Industry: TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem, focusing on IT distribution, technology solutions, customer engagement services, and business process services.

Company Size: With over 10,000 employees, TD SYNNEX offers a large and diverse work environment, providing ample opportunities for growth and collaboration.

Founded: TD SYNNEX was founded in 1978 and has since grown to become a global leader in the IT industry.

Company Description:

• TD SYNNEX is committed to bringing compelling technology products, services, and solutions to the world.
• The company helps its customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities.
• TD SYNNEX is dedicated to being a diverse, inclusive employer of choice and a good corporate citizen.

Company Specialties:

• IT Distribution
• Technology Solutions
• Customer Engagement Services
• Business Process Services

Company Website: https://www.tdsynnex.com

ASSUMPTION: TD SYNNEX is a well-established company with a strong presence in the IT industry, offering a comprehensive benefits package and opportunities for career growth.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of independence and expertise in marketing, solutions-selling, and event management.

Reporting Structure: The Senior Marketing Specialist reports directly to the Marketing Manager and works closely with business partners, sales teams, and external agencies.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work based on project needs and company policies.

Growth Opportunities:

• Progression to a Marketing Manager or similar leadership role within the marketing department.
• Expansion into other areas of the business, such as sales or product management.
• Opportunities to work on high-impact projects and gain exposure to senior leadership.

ASSUMPTION: The role offers significant growth opportunities, both within the marketing department and across the broader organization, for candidates who demonstrate strong performance and leadership potential.

🌍 Location & Work Environment

Office Type: TD SYNNEX's Ho Chi Minh City office is a modern, professional workspace with a collaborative and inclusive environment.

Office Location(s): 44201 Nobel Drive, Fremont, CA 94538, US

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing IT industry.
• The city offers a mix of traditional culture and modern amenities, with a cost of living that is generally lower than in other major Asian cities.
• Ho Chi Minh City is well-connected by air, with direct flights to major international destinations.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 8:00 AM to 5:00 PM. Flexible work arrangements may be available based on project needs and company policies.

ASSUMPTION: The work environment at TD SYNNEX's Ho Chi Minh City office is collaborative and inclusive, with a focus on driving results and supporting the growth of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and solutions-selling expertise
• Event management and planning skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and solutions-selling experience, as well as any exposure to digital marketing and event management.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the IT industry and TD SYNNEX's business by researching the company and its competitors.

ATS Keywords: Marketing, Solutions Selling, Event Management, Digital Marketing, IT Industry, Campaign Planning, Lead Generation, Sales Support, Business Partners, Agencies

ASSUMPTION: The application process at TD SYNNEX is thorough and competitive, with a focus on assessing the candidate's marketing expertise, solutions-selling skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
• Event management software (e.g., Cvent, Eventbrite)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and may vary depending on the specific needs of the projects and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Proactive
• Detail-oriented

Self-Assessment Questions:

• How do you demonstrate your commitment to customer-centricity in your marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
• How do you balance independence and collaboration when working on marketing initiatives?

ASSUMPTION: TD SYNNEX values candidates who are customer-focused, innovative, collaborative, accountable, and respectful, with a work style that is results-driven, adaptable, team-oriented, proactive, and detail-oriented.

⚠️ Potential Challenges

• The role requires a high degree of independence and minimal supervision, which may be challenging for candidates who prefer a more structured work environment.
• The fast-paced nature of the IT industry may present challenges in keeping up with the latest trends and technologies.
• The role involves working with multiple stakeholders, including business partners, sales teams, and external agencies, which may require strong communication and project management skills.
• The competitive nature of the IT industry may present challenges in standing out and driving results.

ASSUMPTION: The potential challenges of this role are inherent in the fast-paced, competitive nature of the IT industry and the requirement for a high degree of independence and collaboration.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on solutions-selling and event management, with a focus on driving results and supporting the sales organization.
• In the IT industry, marketing roles may vary in their focus on products, services, or solutions, with this role emphasizing solutions-selling and channel marketing.
• Career progression in marketing may involve moving into management or specialized roles, with this position offering opportunities for growth within the marketing department or across the broader organization.

ASSUMPTION: This role is unique in its focus on solutions-selling and event management within the marketing department, offering opportunities for growth and career progression within TD SYNNEX.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new IT solution, including event planning, collateral creation, and lead generation.
• Conducting market research and analysis to identify trends and opportunities in the IT industry, and developing targeted marketing strategies to capitalize on these insights.
• Managing a team of marketing professionals to plan and execute a series of regional events, including vendor management, logistics, and on-site support.

ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Marketing Specialist might work on at TD SYNNEX, with a focus on solutions-selling, event management, and driving results.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process and how this role fits into it?
• How does this role collaborate with the sales organization, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does TD SYNNEX support the growth and development of its marketing professionals, and what opportunities exist for career progression within the department or across the broader organization?
• What are the key challenges facing the marketing department in the next 12-24 months, and how does this role contribute to addressing them?

ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, priorities, and opportunities for growth and development, as well as the company's culture and strategic direction.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal.
• Tailor your resume and cover letter to highlight your relevant marketing and solutions-selling experience, as well as any exposure to digital marketing and event management.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Research TD SYNNEX and the IT industry to demonstrate your understanding of the company and its competitors.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.