Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Getz Healthcare

🔹 Location: Taman Tun Dr Ismail, Kuala Lumpur (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing marketing functions for assigned divisions
• Developing and growing business in alignment with company strategy
• Achieving sales and profit targets through effective marketing strategies
• Collaborating with sales teams and stakeholders to maximize business results

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and excellent communication skills to effectively manage marketing functions and drive business growth.

📋 Key Responsibilities

✅ Lead and oversee the planning and execution of marketing strategies for assigned Business Partners, ensuring alignment with overall company goals

✅ Develop and implement launch plans, pricing strategies, product-specific messaging, market penetration strategies, and sales strategies to maximize product reach, revenue, and profitability

✅ Initiate, promote, and develop sales opportunities for assigned products and equipment to achieve desired growth in revenue

✅ Identify and establish new customers and business opportunities to expand customer base and maximize market coverage

✅ Stay abreast of industry trends and technological advancements to guide strategic decision-making and analyze market trends and competitor activities for growth opportunities

✅ Manage and optimize division's marketing budget, resource allocation, and inventory management to minimize stock holding or obsolescence

✅ Utilize the company's CRM platform to submit up-to-date sales, activities, and opportunities reports

✅ Establish and maintain relationships with key stakeholders, including internal teams and healthcare professionals

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively in a dynamic environment.

🎯 Required Qualifications

Education: Bachelors’ Degree in Business, Health Sciences, or a related field is preferred

Experience: 5 years’ experience in sales and/or marketing role, with a track record of sales achievement is preferred

Required Skills:

• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Good interpersonal skills and strong team player
• Strong business acumen and high level of conscientiousness
• Excellent communication, collaborative, and interpersonal skills
• Ability to understand and present financial information
• Strong selling skills and market knowledge of the industry
• Excellent product management, brand leadership, and communication skills
• Good analytical, issue analysis, and problem-solving skills

Preferred Skills:

• Experience in the medical equipment manufacturing industry
• Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)

ASSUMPTION: While a degree in Business or Health Sciences is preferred, relevant experience and strong transferable skills may be considered for candidates from other backgrounds.

💰 Compensation & Benefits

Salary Range: RM 150,000 - RM 250,000 per annum (Estimated based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in Malaysia)

Benefits:

• Medical and dental insurance
• Retirement savings plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Actual salary and benefits may be discussed further during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: Medium (501-1,000 employees)

Founded: 2016 (as Getz Healthcare, with a history dating back to 1911)

Company Description:

• Getz Healthcare is a leading distributor of medical devices, equipment, and consumables across Asia Pacific
• Part of The Getz Group of companies, with a mission to bring meaningful healthcare solutions to the people of Asia Pacific
• ISO 9001:2015 certified, with 23 offices and distribution centers across eight countries

Company Specialties:

• Medical Devices
• Sales & Marketing
• Distribution
• Healthcare
• Medical Technology
• Supply Chain
• Regulatory
• Technical Support
• Quality Assurance

Company Website: http://www.getzhealthcare.com

ASSUMPTION: Getz Healthcare's extensive experience and presence in the Asia Pacific region provide a strong foundation for growth and career development opportunities.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into management or leadership roles

Reporting Structure: Reports directly to the Divisional Manager or equivalent

Work Arrangement: Hybrid (on-site with remote work options)

Growth Opportunities:

• Progression into management or leadership roles within the marketing department
• Expansion of responsibilities to cover additional products, divisions, or regions
• Cross-functional career growth into sales, product management, or other related fields

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and established organization.

🌍 Location & Work Environment

Office Type: Modern office with a collaborative work environment

Office Location(s): Taman Tun Dr Ismail, Kuala Lumpur

Geographic Context:

• Taman Tun Dr Ismail is a well-established neighborhood in Kuala Lumpur, offering easy access to amenities, public transportation, and major highways
• Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities
• The hybrid work arrangement allows for a better work-life balance and reduced commuting time

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement and convenient office location contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the divisional manager or relevant stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Sales and revenue growth strategies
• Budget management and resource allocation
• Stakeholder management and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and sales experience, as well as any industry-specific knowledge
• Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact on sales and revenue growth
• Demonstrate your understanding of the medical equipment manufacturing industry and Getz Healthcare's business model

ATS Keywords: Marketing strategy, sales growth, budget management, stakeholder management, problem-solving, medical equipment, healthcare industry

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, business acumen, and communication skills, as well as their fit with the company culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM platform (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected, while proficiency in specific tools may be developed on the job.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Results-driven and proactive
• Strong team player with excellent communication skills
• Adaptable and resilient in a dynamic work environment
• Strategic thinker with a focus on execution and delivery

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse stakeholders and managing multiple priorities?
• Do you possess strong business acumen and a customer-focused mindset?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Getz Healthcare's values and work style, as well as a passion for driving business growth through effective marketing strategies.

⚠️ Potential Challenges

• Managing a diverse portfolio of products and Business Partners with varying priorities and needs
• Balancing strategic planning with day-to-day execution and stakeholder management
• Adapting to a dynamic work environment with changing market conditions and customer needs
• Working effectively in a hybrid work arrangement, balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on sales and revenue growth strategies
• In the medical equipment manufacturing industry, this role requires a solid understanding of healthcare regulations, market trends, and competitor activities
• Career progression in this role may follow a path similar to other marketing or sales management roles, with opportunities for growth into leadership or executive positions

ASSUMPTION: Candidates with experience in related marketing or sales roles, as well as those with industry-specific knowledge, may find this role particularly appealing and well-suited to their skillset and career goals.

📝 Sample Projects

• Developing and executing a successful product launch campaign, resulting in a significant increase in sales and market share
• Implementing a customer relationship management (CRM) system to improve sales and marketing efficiency, leading to a 20% increase in sales productivity
• Conducting market research and analysis to identify new business opportunities, resulting in the expansion of the company's product portfolio and customer base

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a strong mix of analytical, communication, and project management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the sales team, and what are the key performance indicators (KPIs) for success?
• What opportunities exist for professional growth and development within the marketing department and the company as a whole?
• How does Getz Healthcare support work-life balance, particularly in a hybrid work arrangement?
• What are the biggest challenges facing the medical equipment manufacturing industry, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the industry, while also showing a strong interest in the position and its potential for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any industry-specific knowledge
• Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact on sales and revenue growth
• Demonstrate your understanding of the medical equipment manufacturing industry and Getz Healthcare's business model
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.