🔹 Job Title: Senior Marketing Specialist
🔹 Company: Tucson Airport Authority
🔹 Location: Tucson, Arizona, United States
🔹 Job Type: On-site, Full Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to promote Tucson Airport Authority (TAA) and its airports, Tucson International Airport (TUS) and Ryan Airfield (RYN).
- Managing external stakeholder and media relations to enhance TAA's public image and promote its business operations and economic development opportunities.
- Creating advertising assets and content for various platforms, including social media, news releases, and public speaking engagements.
- Collaborating with outside vendors to create marketing content and ensure its delivery to appropriate channels.
- Supporting key business partnerships in the local community and managing the customer-facing content of the TAA website.
- Monitoring and responding to TAA's social media channels and generating content for them.
- Assisting in executing other public-facing projects at TUS that involve the TAA brand image.
- Acting as a Public Information Officer during daily operations and emergencies, providing accurate and timely information to the media and public.
ASSUMPTION: This role requires a high level of independence, initiative, and strong communication skills. The ideal candidate will be able to work effectively in a fast-paced, complex airport operating environment and remain calm and decisive under stress.
📋 Key Responsibilities
- Marketing & Advertising: Develop and execute marketing campaigns, create advertising assets, and manage content delivery to various channels.
- External Relations: Maintain and enhance TAA's public image, manage stakeholder and media relations, and support key business partnerships.
- Social Media Management: Monitor and respond to TAA's social media channels, generate content, and ensure brand consistency across platforms.
- Website Management: Maintain and update the customer-facing content of the TAA website.
- Emergency Response: Act as a Public Information Officer during daily operations and emergencies, providing accurate and timely information to the media and public.
- Project Support: Assist in executing other public-facing projects at TUS that involve the TAA brand image.
ASSUMPTION: The responsibilities listed are not exhaustive, and the role may require additional tasks based on future changing needs and job requirements.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Journalism, Communications, Public Relations, English, or a closely related field.
Experience:
- A minimum of four years of experience in marketing, media, or public relations.
Required Knowledge, Skills, and Abilities:
- Knowledge of:
- Social media platforms and tracking applications.
- Branding and maintaining brand standards.
- Microsoft 365, Teams, and SharePoint.
- Adobe Creative Suite.
- Email marketing software.
- Principles of business management, airport management, and administration (preferred).
- Federal, state, county, and city laws, FAR Part 139, TSA 1542, and other regulations governing the operation of TAA airports.
- Skill in:
- Strong written and oral communication.
- Social media and digital advertising.
- Organization, proofreading, critical thinking, and multi-tasking.
- Self-motivation and taking initiative to complete quality work that furthers the mission and goals of the department and TAA.
- Ability to:
- Work in a typical, temperature-controlled administrative office setting and outdoors for periods of time year-round to visit various airport facilities.
- Work in a high-noise environment and extreme weather.
- Operate a computer and any other computer software appropriate for the assigned position.
- Maintain confidentiality due to the sensitive nature of job functions.
- Be of assistance and serve as a resource for the general public, media, and members of the airport industry.
- Perform cross training within the work environment.
- Continuously learn and apply the latest up-to-date technical knowledge and skills in the functional area of responsibility.
Preferred Qualifications:
- Experience in the aviation industry or working with airports.
- Proficiency in Spanish (both written and spoken).
💰 Compensation & Benefits
Salary Range: $57,783 - $88,744 per year (based on industry standards for a Senior Marketing Specialist in Tucson, Arizona)
Benefits:
- Health, dental, and vision insurance.
- Retirement plan with employer contribution.
- Paid time off (vacation, sick, and holidays).
- Employee assistance program.
- Tuition reimbursement for job-related courses.
- Free parking and access to airport amenities.
Working Hours: Full-time, 40 hours per week, with the possibility of working special hours, evenings, weekends, and holidays, and being on call 24 hours/7 days per week to respond to airport emergencies.
📌 Applicant Insights
🔍 Company Context
- Industry: Airlines and Aviation.
- Company Size: 201-500 employees.
- Founded: 1948, in Tucson, Arizona.
- Company Description: The Tucson Airport Authority (TAA) is an independent, non-profit organization operating Tucson International Airport (TUS) and general aviation reliever Ryan Airfield (RYN). TAA has sustained its operations since its origin in 1948 from airport-generated revenues without the use of local taxes and continues to invest millions of dollars each year in safety, security, and facility infrastructure that drives job creation and economic activity for the benefit of Tucson and southern Arizona. The two airports currently support 17,000 jobs and house more than 100 tenants, serving a diverse mix of both aviation and non-aviation related businesses, as well as military and government operations.
- Company Specialties: Airport operations, airport management, and airport marketing.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience).
- Reporting Structure: This role reports directly to the Marketing & Communications Manager.
- Work Arrangement: On-site, full-time, with the possibility of working special hours, evenings, weekends, and holidays, and being on call 24 hours/7 days per week to respond to airport emergencies.
- Growth Opportunities: With experience and demonstrated success, there may be opportunities for advancement to a Marketing Manager or similar role within the organization.
🌍 Location & Work Environment
- Office Type: Semi-enclosed workspace in a typical, temperature-controlled administrative office setting.
- Office Location(s): 7250 S. Tucson Blvd, #300, Tucson, Arizona 85756, US.
- Geographic Context: Tucson, Arizona, is located in the Sonoran Desert, with a hot, dry climate. The city offers a variety of cultural, recreational, and outdoor activities, as well as a low cost of living compared to other major metropolitan areas in the United States.
- Work Schedule: Full-time, 40 hours per week, with the possibility of working special hours, evenings, weekends, and holidays, and being on call 24 hours/7 days per week to respond to airport emergencies.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes an initial phone or video screening, followed by one or more in-person interviews with the Marketing & Communications Manager and other relevant stakeholders. There may also be a skills assessment or presentation component.
- Key Assessment Areas: Communication skills, both written and verbal, social media proficiency, digital advertising experience, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
- Prepare examples of your marketing campaigns, advertising assets, and social media management to showcase during the interview.
- Research the Tucson Airport Authority and its airports to demonstrate your understanding of the organization and its mission.
- Practice common interview questions and be prepared to discuss your experience with airport emergencies and crisis communication.
🛠 Tools & Technologies
- Microsoft 365, Teams, and SharePoint.
- Adobe Creative Suite.
- Email marketing software (e.g., Mailchimp, Constant Contact).
- Social media platforms (e.g., Facebook, X (formerly Twitter), Instagram, LinkedIn, and YouTube).
- Airport-specific software and systems (e.g., Airport Collaborative Decision Making (A-CDM), Airport Operations Control System (AOCS), and Airport Surface Detection Equipment (ASDE)).
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot).
👔 Cultural Fit Considerations
- Company Values: The Tucson Airport Authority values integrity, professionalism, teamwork, innovation, and a commitment to safety, security, and customer service. Candidates should demonstrate these values in their application and interview.
- Work Style: The ideal candidate will be self-motivated, proactive, and able to work independently in a fast-paced, dynamic environment. Strong communication skills, both written and verbal, are essential for this role.
- Self-Assessment Questions:
- How do your personal values align with the Tucson Airport Authority's core values?
- Describe a time when you had to work under pressure to meet a tight deadline. How did you handle the situation, and what was the outcome?
- How do you approach building and maintaining relationships with external stakeholders, such as media outlets and community partners?
⚠️ Potential Challenges
- Role-specific Challenges: This role may require working irregular hours, including evenings, weekends, and holidays, and being on call to respond to airport emergencies. Candidates should be prepared to handle these demands and maintain a healthy work-life balance.
- Industry-specific Challenges: The aviation industry can be subject to rapid changes and unexpected events, such as weather delays, mechanical issues, or security concerns. Candidates should be adaptable and able to handle uncertainty and change.
- Location-specific Challenges: Tucson, Arizona, can experience extreme temperatures and weather conditions, which may impact airport operations and require additional precautions and safety measures.
📈 Similar Roles Comparison
- Role Differences: Compared to other marketing roles in the aviation industry, this position has a stronger focus on external relations, crisis communication, and emergency response. It also requires a higher level of independence and initiative.
- Industry-specific Context: The aviation industry is highly regulated and subject to strict safety and security standards. Candidates should be prepared to work within these guidelines and maintain a strong commitment to safety and security.
- Career Path Comparison: This role can serve as a stepping stone to a Marketing Manager or similar role within the organization or provide a pathway to other marketing and communications positions in the aviation industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new airport facility or service.
- Creating advertising assets for a special event or promotion at one of TAA's airports.
- Managing the customer-facing content of the TAA website, including updates and maintenance.
- Monitoring and responding to TAA's social media channels during a major airport event or emergency.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the Tucson Airport Authority, and how can this role help address them?
- How does the Marketing & Communications department collaborate with other departments within the organization?
- What opportunities are there for professional development and growth within the role and the organization?
- How does the Tucson Airport Authority support work-life balance for its employees?
- What are the most important qualities and skills for someone to succeed in this role?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=46761&clientkey=D67FC7D1778CB0BE833C6184C7C1B26B).
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
- Prepare examples of your marketing campaigns, advertising assets, and social media management to showcase during the interview.
- Research the Tucson Airport Authority and its airports to demonstrate your understanding of the organization and its mission.
- Practice common interview questions and be prepared to discuss your experience with airport emergencies and crisis communication.
- Follow up with the hiring manager after your interview to reiterate your interest in the position and address any concerns or questions that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
