📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: OLIVER Agency - APAC
🔹 Location: India - Mumbai / Delhi / Bangalore
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: Mid-Senior Level (3-6 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns and planning activities for B2B clients
- Developing persona-based strategies targeting CXOs, ITDMs, and developers
- Supporting country marketing plans and ensuring brand guideline adherence
- Collaborating with multiple teams and stakeholders to drive operational excellence
ASSUMPTION: This role requires a high level of self-motivation, strong operational skills, and the ability to manage multiple stakeholders effectively.
📋 Key Responsibilities
✅ Manage programs and marketing campaigns, planning and executing marketing activities
✅ Develop and land persona-based approach targeted at CXOs/ITDMs and the Developer ecosystem
✅ Support and execute the country marketing plans in alignment with country GTM
✅ Interlock plans with target accounts, personas, vendors, activities, content, and speakers
✅ Track and monitor plans, investments, pipeline, QSOs, campaign metrics, and campaign closure
✅ Ensure adherence to Google Cloud brand guidelines across all efforts
✅ Contribute to ad-hoc requests such as PR and customer references as needed
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful campaign execution and delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of relevant experience in B2B marketing, with a focus on tech industry exposure and hands-on marketing experience
Required Skills:
- Solid experience in conceptualizing and driving marketing activities
- Proficient in data analysis and building reports using Google Sheets, Google Docs, and Google Slides
- Strong operational excellence with a high level of integrity and attention to detail
- Effective communication skills, both written and verbal
- Ability to manage vendor relationships and evaluate their capabilities
- Passion for AI and new technologies, with a willingness to learn and understand AI tools
Preferred Skills:
- Enterprise marketing and multi-channel marketing experience
- Agency experience
- Client-side experience
ASSUMPTION: Candidates with a strong background in B2B marketing, a proven track record in campaign management, and a solid understanding of the tech industry will be best suited for this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 LPA (Estimated, based on industry standards for mid-senior level marketing roles in India)
Benefits:
- Health insurance and retirement plans
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with remote flexibility and on-site presence as needed
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in India. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2004 (21 years ago)
Company Description:
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
- Part of the Brandtech Group, OLIVER partners with over 300 clients in 48 countries, creating work that delivers business growth, fame, and purpose
- OLIVER's unique model drives creativity and efficiency, allowing them to deliver tailored solutions that resonate deeply with audiences
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: https://www.oliver.agency
ASSUMPTION: OLIVER's extensive experience and large client base indicate a stable and established company with a strong reputation in the advertising services industry.
📊 Role Analysis
Career Level: Mid-Senior Level (3-6 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
ASSUMPTION: This role offers growth opportunities based on individual performance, company growth, and the candidate's interest in taking on additional responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote flexibility)
Office Location(s): Mumbai, Delhi, Bangalore
Geographic Context:
- Mumbai: India's financial capital and a major commercial hub
- Delhi: India's capital and a significant political and commercial center
- Bangalore: India's Silicon Valley and a major tech hub
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, catering to individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing campaign management skills
- Data analysis and reporting proficiency
- Vendor management and evaluation capabilities
- Communication and interpersonal skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing results and impact
- Research OLIVER's unique model and be ready to discuss how your experience aligns with their approach
ATS Keywords: Marketing campaign management, B2B marketing, data analysis, vendor management, Google Cloud, AI, hybrid work arrangement
ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign management skills, data analysis proficiency, and cultural fit with OLIVER's values and work environment.
🛠️ Tools & Technologies
- Google Sheets, Google Docs, Google Slides
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Google Suite and relevant marketing, project management, and social media tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of what’s possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable to change
- Results-oriented and focused on delivering impact
Self-Assessment Questions:
- How do your personal values align with OLIVER's company values, particularly around ambition, imagination, and results focus?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach continuous learning and staying up-to-date with industry trends and new technologies?
ASSUMPTION: OLIVER's company values emphasize ambition, imagination, and results focus, with a strong commitment to diversity, equity, and inclusion. Candidates should assess their fit with these values and the hybrid work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and vendors simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Balancing on-site collaboration and remote work, which may present unique communication and time management challenges
- Keeping up with industry trends and new technologies, particularly in the AI and marketing technology spaces
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position emphasizes B2B marketing, data-driven decision-making, and vendor management
- In the tech industry, this role requires a strong understanding of cloud technologies and AI tools
- Career progression in this role may lead to marketing management or similar positions, with opportunities to specialize in B2B marketing or AI-driven marketing strategies
ASSUMPTION: This role offers unique opportunities for candidates interested in B2B marketing, data-driven decision-making, and AI-driven marketing strategies in the tech industry.
📝 Sample Projects
- Managing a B2B marketing campaign for a cloud technology company, targeting CXOs and ITDMs with tailored content and events
- Developing a persona-based approach for a startup focused on AI-driven marketing automation, targeting developers and IT practitioners
- Collaborating with vendors to execute a multi-channel marketing campaign for a mid-sized tech company, driving brand awareness and lead generation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and stakeholders involved in this role, requiring strong project management and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role fits into it?
- How does OLIVER's unique model drive creativity and efficiency in marketing campaigns?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does OLIVER support the professional development and growth of its employees?
- What is the expected timeline for this role to make a significant impact on the company's marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its unique approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing results and impact
- Research OLIVER's unique model and be ready to discuss how your experience aligns with their approach
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
