📌 Core Information
🔹 Job Title: Senior Marketing Specialist (Brand and Channel)
🔹 Company: Abbott
🔹 Location: Lake Forest, Illinois
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Qualified candidates must currently live in the Chicago Land area)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging content across multiple platforms to support brand, product, and campaign needs.
- Managing digital campaigns and driving brand consistency across all marketing channels.
- Collaborating with cross-functional teams to align on priorities and ensure flawless execution.
- Providing channel strategy expertise and recommending effective ways to deploy assets and materials.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute engaging content (copy, visuals, videos) across various formats to support brand, product, and campaign needs.
✅ Plan and deliver content strategies tailored to different marketing channels (web, social, email, trade shows, sales enablement, etc.).
✅ Partner with the digital team to support CMS updates, SEO, paid media, email marketing, and analytics-based optimization.
✅ Work closely with global product managers, area and regional marketing teams, regulatory, legal, medical, and other key teams to gather insights, align messaging, and ensure deliverables are met.
✅ Manage multiple projects simultaneously, ensuring timelines and quality standards are consistently met.
✅ Maintain and elevate the brand identity in every touchpoint, ensuring a consistent tone, look, and feel.
✅ Manage and track material effectiveness in order to modify and improve promotion development.
✅ Liaise with external vendors and agencies to ensure their work meets the organization’s requirements, deadlines, and budget.
✅ Coach and knowledge share with less experienced team members.
ASSUMPTION: This role may require occasional travel (up to 5%) to attend meetings, events, or trade shows.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Advertising, Communications, Public Relations, Information Technology, or an equivalent combination of education and work experience.
Experience: Minimum of 4 years of overall and industry-specific experience needed.
Required Skills:
- Proven experience in content development across digital and offline channels.
- Microsoft and graphics/animation software (e.g., Adobe Creative Suits, Sketch, Photoshop, Illustrator, etc.).
Preferred Skills:
- Enterprise web platforms (AEM – Adobe Experience Manager), Adobe Analytics, Salesforce Marketing Cloud, or similar.
- Project management experience with the ability to multitask, prioritize, and meet deadlines.
- Knowledge in SEO/SEM.
- Strong attention to detail.
- Experience working with cross-functional teams and outside vendors, as well as collaborating with multiple internal stakeholders.
- Strong communication skills (oral and written).
- Experience in healthcare, life sciences, or B2B marketing is strongly preferred.
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have proficiency in Microsoft Office Suite and be comfortable using various graphics/animation software.
💰 Compensation & Benefits
Salary Range: $75,300.00 - $150,700.00 per year (Based on experience and location)
Benefits:
- Career development with an international company where you can grow the career you dream of.
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year for employees.
- An excellent retirement savings plan with high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
Working Hours: Standard (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist role. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines.
- Abbott's 114,000 colleagues serve people in more than 160 countries.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating significant experience and expertise in marketing.
Reporting Structure: The Senior Marketing Specialist will report to the Marketing Manager and collaborate with various cross-functional teams.
Work Arrangement: This is an on-site role, with a standard work schedule (40 hours per week) and occasional travel (up to 5%).
Growth Opportunities:
- Abbott's large size and diverse business segments offer opportunities for career progression within the marketing function or into other areas of the business.
- The company's commitment to employee development and growth provides opportunities for learning and skill-building.
- Working on a wide range of marketing projects and campaigns can help the incumbent develop a broad skill set and gain valuable experience.
ASSUMPTION: Given Abbott's size and global presence, there are likely numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Lake Forest office is a corporate campus with multiple buildings and amenities.
Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US
Geographic Context:
- The Lake Forest area offers a mix of urban and suburban living, with easy access to Chicago and other nearby cities.
- The region has a diverse range of housing options, cultural attractions, and recreational opportunities.
- The cost of living in the Lake Forest area is generally higher than the national average.
Work Schedule: Standard (40 hours per week) with occasional travel (up to 5%).
ASSUMPTION: The Lake Forest office offers a professional work environment with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with a member of the HR team.
- In-depth behavioral and skills-based interviews with hiring managers and team members.
- Background check and reference checks for final candidates.
Key Assessment Areas:
- Candidates' understanding of Abbott's brand and marketing strategies.
- Candidates' ability to develop and execute engaging content across multiple platforms.
- Candidates' project management skills and ability to manage multiple projects simultaneously.
- Candidates' communication and collaboration skills, both written and verbal.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Abbott's brand and marketing strategies in your application materials.
- Prepare examples of your content development work and be ready to discuss them during the interview.
- Research Abbott's company culture and be prepared to discuss how your values align with the organization's.
ATS Keywords: Content development, digital marketing, project management, brand stewardship, channel marketing, cross-functional collaboration, SEO, AEM, Adobe Analytics, Salesforce Marketing Cloud
ASSUMPTION: Abbott's interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Graphics/animation software (e.g., Adobe Creative Suits, Sketch, Photoshop, Illustrator, etc.)
- Enterprise web platforms (AEM – Adobe Experience Manager)
- Adobe Analytics
- Salesforce Marketing Cloud
- SEO/SEM tools
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Invent. Improve. Impact.
- Patients are at the center of everything we do.
- Our people make it happen.
Work Style:
- Abbott values a collaborative and inclusive work environment.
- The company encourages innovation, creativity, and continuous learning.
- Abbott's work culture is fast-paced and dynamic, with a focus on delivering results and driving growth.
Self-Assessment Questions:
- Do you align with Abbott's company values, particularly "Invent. Improve. Impact."?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on delivering results?
- Do you thrive in a collaborative, inclusive work culture that encourages innovation and continuous learning?
ASSUMPTION: Candidates should assess their fit with Abbott's company values and work style before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The role may require occasional travel (up to 5%), which could be challenging for candidates who prefer to work remotely or have personal commitments that make travel difficult.
- The cost of living in the Lake Forest area may be higher than in other regions, which could impact the overall compensation package for some candidates.
- The competitive nature of the healthcare industry may result in a high volume of applications, making the hiring process more competitive.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their fit with the role and work environment before applying.
📈 Similar Roles Comparison
- Compared to other senior marketing specialist roles, this position offers a competitive salary range and comprehensive benefits package.
- Abbott's large size and global presence provide opportunities for career growth and development that may not be available at smaller organizations.
- This role is focused on brand and channel marketing, which may differ from other marketing roles that focus on product marketing, demand generation, or other specialized areas.
ASSUMPTION: Candidates should research similar roles at other organizations to better understand the market rate for compensation and benefits, as well as the opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a new product launch, including copy, visuals, and videos for various marketing channels.
- Managing a digital campaign to promote an existing product, including SEO optimization, paid media advertising, and email marketing.
- Collaborating with cross-functional teams to create and execute a trade show booth that showcases the company's brand and products, while driving lead generation and customer engagement.
ASSUMPTION: These sample projects illustrate the types of content development, digital marketing, and cross-functional collaboration tasks that the Senior Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the marketing team I would be working with?
- How does Abbott support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abbott measure the success of its marketing campaigns, and how would my performance be evaluated in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your content development work and be ready to discuss them during the interview.
- Research Abbott's company culture and be prepared to discuss how your values align with the organization's.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
