📌 Core Information
🔹 Job Title: Senior Marketing Specialist CA
🔹 Company: Air Products
🔹 Location: Tashkent, Uzbekistan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational marketing for Central Asia
- Market monitoring and analysis
- Campaign development and execution
- Branding projects leadership
- Marketing budget management
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a regional context.
📋 Key Responsibilities
✅ Monitor market environment and share relevant information within CECA region
✅ Understand and report customers' strategies and long-term roadmaps
✅ Assess market competition and prepare competitive analyses
✅ Prepare market research and lead projects conducted by third parties
✅ Collaborate with regional commercial and marketing teams to develop competitive strategies
✅ Create, prepare, and lead marketing campaigns and plans that generate growth
✅ Identify product gaps and generate new ideas to grow market share and improve customer experience
✅ Prepare short-term and long-term product strategies and special reports and analyses
✅ Lead branding projects for AP facilities, assets, etc.
✅ Prepare company events and organize AP's participation in third-party events
✅ Keep local website up-to-date with relevant information
✅ Be responsible for marketing expenditures and update budget regularly
✅ Be responsible for marketing warehouse and control the state and flow of printed materials, giveaways, etc.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Relevant professional degree
Experience: A minimum of 6 years of total relevant professional experience
Required Skills:
- Proven knowledge and marketing experience
- Customer facing experience
- Analytical skills and ability to see the bigger picture
- Sound understanding of budgeting, capital expenditure approvals, and financial analysis
- Excellent team skills and capability of successfully influencing at all levels
- Structured approach to business processes that ensures compliance and accuracy while promoting simplicity
- Excellent soft skills
- Languages – English, Uzbek, Russian proficiency
Preferred Skills:
- Experience in the industrial gas or chemical industry
- Familiarity with the Central Asia region
ASSUMPTION: Given the regional focus of this role, language proficiency and cultural understanding are crucial.
💰 Compensation & Benefits
Salary Range: Competitive salary (upon agreement after interview) and job conditions
Benefits:
- Salary paid twice a month in Uzbekistan sums
- Annual performance bonus
- Housing allowance (depending on family size)
- Assistance with relocation (managing migration documents and relocation of employee and family members)
- Annual leave – 28 calendar days
- Life and health insurance for employees (including medicines upon doctor’s assignment)
- Lunch allowance for office employees
- Sick leave bonus payment up to the full wage amount
- Unique experience of working in a global company and the opportunity to develop further in international projects
Working Hours: 8 hours per day, 5 days a week (Monday – Friday)
ASSUMPTION: The salary range is competitive and will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Air Products is a world-leading industrial gases company with over 80 years of experience, focused on serving energy, environmental, and emerging markets and generating a cleaner future.
Company Size: Air Products has 10,001+ employees globally, with a significant presence in Central Asia.
Founded: 1940, with a rich history in industrial gas production and innovation.
Company Description:
- Air Products supplies essential industrial gases, related equipment, and applications expertise to customers in dozens of industries.
- As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns, and operates some of the world's largest clean hydrogen projects.
- The Company provides turbomachinery, membrane systems, and cryogenic containers globally through its equipment businesses.
Company Specialties:
- Industrial Gases (Nitrogen, Oxygen, Argon, Hydrogen)
- Gas Services
- Gas Equipment
Company Website: http://www.airproducts.com
ASSUMPTION: Air Products' extensive experience and global presence offer applicants a unique opportunity to grow professionally in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a regional leadership position.
Reporting Structure: The Senior Marketing Specialist will report to the CECA Strategic Growth Marketing Manager.
Work Arrangement: This is an on-site position based in Tashkent, Uzbekistan, with potential travel within the Central Asia region.
Growth Opportunities:
- Potential advancement to regional marketing management roles
- Expansion of responsibilities based on performance and company growth
- International project opportunities within the global Air Products network
ASSUMPTION: Given Air Products' global presence and growth trajectory, this role offers strong potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern office environment in Tashkent city
Office Location(s): Tashkent, Uzbekistan
Geographic Context:
- Tashkent is the capital and largest city of Uzbekistan, with a population of over 2.5 million
- The city offers a mix of traditional Uzbek culture and modern amenities
- Tashkent is well-connected by air, rail, and road, with easy access to other Central Asian cities
Work Schedule: Standard office hours, Monday to Friday, with potential flexibility based on project demands
ASSUMPTION: Tashkent offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and problem-solving abilities
- Language proficiency and cultural awareness
- Teamwork and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the Central Asia region and Air Products' business
- Prepare examples of your marketing campaigns, analyses, or projects that showcase your abilities
ATS Keywords: Strategic Marketing, Operational Marketing, Market Analysis, Customer Strategy, Competitor Analysis, Project Management, Branding, Event Organization, Budget Management, Analytical Skills, Team Collaboration, Communication Skills, Language Proficiency, Customer Facing Experience, Financial Analysis, Business Process Structuring
ASSUMPTION: Air Products' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by experienced professionals.
👔 Cultural Fit Considerations
Company Values:
- Safety: Air Products prioritizes safety in all aspects of its operations
- Integrity: The Company values honesty, transparency, and ethical behavior
- Responsibility: Air Products takes responsibility for its actions and their impact on the environment and society
Work Style:
- Collaborative: Air Products encourages teamwork and cross-functional collaboration
- Innovative: The Company fosters a culture of continuous improvement and innovation
- Performance-driven: Air Products values results-oriented individuals who strive for excellence
Self-Assessment Questions:
- Do you have a proven track record of success in strategic and operational marketing roles?
- Are you comfortable working in a regional context and collaborating with diverse teams?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Air Products' culture values safety, integrity, and responsibility, with a strong emphasis on collaboration, innovation, and performance-driven results.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a regional context
- Adapting to cultural differences and working with diverse teams
- Balancing strategic planning with hands-on execution and day-to-day tasks
- Keeping up with the fast-paced and dynamic nature of the industrial gas industry
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven marketing professional.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position has a stronger focus on strategic planning and market analysis
- In the industrial gas industry, this role is unique in its regional scope and cross-functional responsibilities
- Career progression in this role could lead to regional marketing management or international project opportunities within Air Products
ASSUMPTION: This role offers a unique blend of regional focus, strategic planning, and cross-functional collaboration, setting it apart from similar marketing positions.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive landscape for a specific industrial gas product in the Central Asia region
- Leading a regional marketing campaign to launch a new product or service, including event planning, branding, and promotional activities
- Conducting customer segmentation and targeting analysis to optimize marketing efforts and improve customer experience
ASSUMPTION: These sample projects illustrate the strategic and operational marketing aspects of the role, as well as the regional focus and cross-functional collaboration required.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader regional marketing strategy for Air Products?
- What opportunities are there for professional development and growth within the company?
- How does Air Products support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and their long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing campaigns, analyses, or projects that showcase your abilities
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
