🔹 Job Title: Senior Marketing Specialist, CAS
🔹 Company: Medtronic
🔹 Location: United States of America
🔹 Job Type: Full-Time
🔹 Category: Medical Technology
🔹 Date Posted: July 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing patient marketing programs in collaboration with external partners and cross-functional teams.
- Managing HCP communications and tracking KPIs for key programs, tactics, and activities.
- Establishing regular state of the business communications to key stakeholders.
- Serving as an advisor to the field on P2P marketing opportunities that support their business priorities.
- Managing HCP communications for marketing programs and activities.
- Developing campaign objectives, priorities, messaging, content, and key metrics.
- Directing integrated marketing plans and execution in support of HCP marketing.
- Developing and maintaining relationships with key stakeholders, including healthcare providers, industry experts, and internal teams.
- Evaluating opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, and evaluating reimbursement in key procedural areas.
- Developing and maintaining ongoing relationships with internal and external customers, including marketing, marketing operations and communications, clinical, legal, regulatory, and various HCP customers (EPs and administrative stakeholders).
ASSUMPTION: This role requires a high level of independence, autonomy, and strategic thinking. The ideal candidate will have a proven track record in leading and executing complex marketing programs, with a strong focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Customer Engagement
- Develop, lead, and execute programs for peer-to-peer programs, including CAS Experience Centers, dialogue dinners, and P2P phone calls.
- Develop, lead, and execute Therapy Awareness Programs (TAP), including HCP TAP and Patient TAP.
- Act as the main point of contact between cross-functional teams on needs for product marketing, ensuring consistent and effective communication.
- Manage HCP communications for marketing programs and activities.
- Track KPIs for key programs, tactics, and activities and establish regular state of the business communications to key stakeholders.
- Serve as an advisor to the field on P2P marketing opportunities that support their business priorities.
ASSUMPTION: The successful candidate will have a strong background in customer engagement, with a proven ability to build and maintain effective relationships with key stakeholders.
✅ Campaign Development & Launch
- Develop campaign objectives, priorities, messaging, content, and key metrics.
- Direct integrated marketing plan and execution in support of HCP marketing.
- Develop and support engaging assets and content to drive thought-leadership.
- Responsible for development of project budgets and control of spend.
- Develop and maintain relationships with key stakeholders, including healthcare providers, industry experts, and internal teams.
- Evaluate opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, and evaluating reimbursement in key procedural areas.
- Develop and maintain ongoing relationships with internal and external customers, including marketing, marketing operations and communications, clinical, legal, regulatory, and various HCP customers (EPs and administrative stakeholders).
ASSUMPTION: The ideal candidate will have a strong background in campaign development and launch, with a proven ability to deliver high-impact marketing programs that drive business results.
🎯 Required Qualifications
Education:
- Bachelor’s degree required
Experience:
- Minimum of 7 years of relevant experience in marketing, strategy, market development, sales, training and education, or other commercial groups, or advanced degree with a minimum of 5 years relevant experience in marketing, strategy, market development, sales or other commercial groups.
Required Skills:
- Experience managing clinician engagement
- Excellent written, verbal, and interpersonal communication skills
- Proven ability to lead and influence cross-functional teams
- Strong ability to analyze complex data and market trends
- Willingness to travel up to 25% of the time for market visits, customer engagement, and internal meetings
Preferred Skills:
- Experience in product or brand marketing, training and education, preferably in medical technology or healthcare.
- Electrophysiology experience
- Autonomy: Seasoned individual contributor
- Coaches and reviews the work of lower-level specialists; may manage projects / processes
- Organizational Impact: May be responsible for entire projects or processes within job area
- Contributes to the completion of work group objectives through building relationships and consensus to reach agreements on assignments
- Innovation and Complexity: Problems and issues faced are difficult, and may require understanding of multiple issues, job areas or specialties
- Makes improvements of processes, systems or products to enhance performance of the job area
- Analysis provided is in-depth in nature and often provides recommendations on process improvements
- Communicates with senior internal and external customers and vendors
- Exchange information of facts, statuses, ideas and issues to achieve objective and influence decision-making
- Leadership and Talent Management: May provide guidance, coaching and training to other employees within job area
- May manage projects, requiring delegation of work and review of others' work product
- Required Knowledge and Experience: Requires advanced knowledge of job area combining breadth and depth, typically obtained through advanced education combined with experience
- May have practical knowledge of project management
💰 Compensation & Benefits
Salary Range: $86,400.00 - $129,600.00 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Technology
- Company Size: 10,001+ employees
- Founded: 1949
- Company Description: Medtronic is a global healthcare technology leader that boldly attacks the most challenging health problems facing humanity with innovations that transform lives.
- Company Specialties: Medical Technology, Healthcare Solutions, Cardiovascular Devices, Diabetes Management, Neuromodulation, Spine, and Surgical Technologies
📊 Role Analysis
- Career Level: Mid-career to senior-level marketing specialist role
- Reporting Structure: This role reports directly to the Marketing Manager or similar role within the organization.
- Work Arrangement: On-site, with up to 25% travel for market visits, customer engagement, and internal meetings.
- Growth Opportunities: This role offers opportunities to grow within the marketing department, potentially moving into management or senior specialist positions. It also provides exposure to various aspects of the business, allowing for potential career transitions within the organization.
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a modern, collaborative work environment.
- Office Location(s): Minneapolis, MN (headquarters) with additional offices worldwide.
- Geographic Context: The Minneapolis headquarters is located in the heart of the city, offering easy access to amenities, public transportation, and cultural attractions.
- Work Schedule: Standard business hours with flexibility for meetings and events as needed.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes phone or video screens, followed by on-site interviews with key stakeholders. The final round may include a presentation or case study component.
- Key Assessment Areas: Marketing strategy, campaign development, customer engagement, data analysis, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Showcase your understanding of the role and the company's mission and values.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research the company's recent marketing campaigns and be ready to discuss how you would approach similar initiatives.
👔 Cultural Fit Considerations
- Company Values: Medtronic's core values include acting with integrity, respecting others, including everyone, being responsible, delivering results, and working together. The ideal candidate will demonstrate these values in their daily work and interactions with colleagues and customers.
- Work Style: Medtronic fosters a collaborative, innovative, and data-driven work environment. The successful candidate will be comfortable working in a dynamic, fast-paced setting and be able to manage multiple projects and priorities effectively.
- Self-Assessment Questions:
- How do you align with Medtronic's core values, and can you provide an example of a time when you demonstrated each value?
- How do you approach working collaboratively with cross-functional teams, and can you describe a successful team project you've led or contributed to?
- How do you stay organized and manage your time when working on multiple projects with competing priorities?
⚠️ Potential Challenges
- The role requires a high level of independence and autonomy, which may not be suitable for candidates who prefer a more structured or supervised work environment.
- The role involves frequent travel, which may not be ideal for candidates who prefer to work remotely or have personal commitments that make frequent travel challenging.
- The role requires a strong understanding of the medical technology industry and may involve working with complex data and regulatory requirements, which can be challenging for candidates without relevant experience.
📈 Similar Roles Comparison
- This role is similar to other marketing specialist roles in the medical technology industry, but it has a unique focus on customer engagement and peer-to-peer marketing programs.
- Unlike other marketing roles, this position requires a strong understanding of the electrophysiology market and the specific needs of healthcare providers and patients within this therapeutic area.
- Compared to other marketing roles, this position offers a higher level of autonomy and responsibility, with the opportunity to make a significant impact on the company's marketing strategy and business results.
📝 Sample Projects
- Developing and executing a successful peer-to-peer marketing campaign that drives increased adoption of a new CAS product.
- Creating and implementing a patient education program that improves patient understanding and satisfaction with CAS therapies.
- Conducting market research to identify gaps in the current CAS portfolio and developing targeted marketing campaigns to address these opportunities.
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the CAS marketing team currently, and how does this role address those challenges?
- How does this role collaborate with other marketing teams within the organization, and what opportunities are there for cross-functional collaboration?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does this role support the company's overall mission and business objectives?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://medtronic.wd1.myworkdayjobs.com/MedtronicCareers/job/State-of-Minnesota-United-States-of-America/Senior-Marketing-Specialist--CAS_R36909-2).
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research the company's recent marketing campaigns and be ready to discuss how you would approach similar initiatives.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
