Senior Marketing Specialist, Co Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Specialist, Co Marketing

🔹 Company: Tabby

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing merchant relationships and supporting operational execution of acquisition and retention strategies
• Identifying and pursuing upsell opportunities for additional advertising solutions and initiatives
• Collaborating cross-functionally with internal teams to ensure smooth and effective campaign execution
• Developing customized sales plans based on merchant needs and delivering clear reports on campaign performance

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to build and maintain effective relationships with merchants and internal teams.

📋 Key Responsibilities

✅ Support the operational execution of acquisition and retention strategies

✅ Partner with merchants to understand their goals and recommend suitable advertising solutions

✅ Assist in developing customized sales plans based on merchant needs

✅ Monitor campaign performance and deliver clear reports and insights to merchants

✅ Identify and pursue upsell opportunities for additional advertising solutions and initiatives

✅ Work closely with internal teams (Ad Ops, Brand Studio, CRM, Merchandising) to ensure smooth and effective campaign execution

ASSUMPTION: The role involves a mix of strategic planning, day-to-day execution, and relationship management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, advertising, or a related field

Required Skills:

• Proven experience in merchant relationship management or similar roles
• Strong communication and interpersonal skills
• Excellent analytical and reporting skills
• Ability to work effectively in a cross-functional team environment
• Fluency in English

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Familiarity with the retail or e-commerce industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with data analysis tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between EGP 30,000 to EGP 50,000 per month, based on experience and qualifications. This is an estimate and the actual salary may vary.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Tabby services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on buy now, pay later (BNPL) services

Company Size: Tabby is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment

Founded: Tabby was founded in 2019 and has since grown to serve over 14 million users and 40,000 global brands

Company Description:

• Tabby creates financial freedom for users by reshaping their relationship with money through flexible payment options
• The company offers a platform for global brands and small businesses to accelerate growth and gain loyal customers by offering flexible payments online and in stores
• Tabby is active in Saudi Arabia, UAE, and Kuwait, with plans to expand further

Company Specialties:

• Buy now, pay later (BNPL) services
• Flexible payment solutions
• Merchant and user acquisition strategies

Company Website: tabby.ai

ASSUMPTION: Tabby's focus on innovation and user-centric design creates a fast-paced and collaborative work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department

Reporting Structure: The role reports directly to the Co-Marketing Manager, Mohamed Ibrahim

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the department
• Expansion into new markets and regions
• Gaining experience in a fast-growing fintech company

ASSUMPTION: The role offers opportunities for professional development and growth within the company's expanding marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a vibrant cultural scene and a growing tech industry
• The city offers a mix of ancient history and modern amenities, providing a unique work-life balance
• Cairo has a subtropical desert climate, with mild winters and hot summers

Work Schedule: Full-time, with the possibility of flexible hours and remote work arrangements for specific projects

ASSUMPTION: The role may require occasional travel to other regions where Tabby operates, depending on business needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Merchant relationship management skills
• Analytical and reporting abilities
• Cross-functional teamwork and collaboration
• Cultural fit and alignment with Tabby's values

Application Tips:

• Highlight relevant experience in merchant relationship management or similar roles
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful campaigns or projects that demonstrate your ability to drive results
• Research Tabby's mission and values to show your enthusiasm for the company and its goals

ATS Keywords: Merchant Relationships, Advertising Solutions, Sales Plans, Campaign Performance, Reporting, Upsell Opportunities, Cross-Functional Collaboration, Ad Sales

ASSUMPTION: The interview process may include case studies or scenario-based questions to assess the candidate's problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The role may require familiarity with additional tools and technologies specific to Tabby's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting users and merchants at the heart of everything we do
• Innovative: Continuously seeking new ways to improve and grow
• Collaborative: Working together to achieve shared goals
• Data-driven: Making informed decisions based on data and analytics

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with merchants or clients?
• Can you provide an example of a time when you used data to drive a marketing campaign or strategy?
• How do you balance the need for innovation and continuous improvement with the need for stability and consistency in your work?

ASSUMPTION: Tabby's company culture values innovation, collaboration, and data-driven decision-making, with a strong focus on customer-centricity.

⚠️ Potential Challenges

• Managing a high volume of merchant relationships and ensuring consistent communication and support
• Balancing the need for strategic planning and execution with day-to-day operational tasks
• Adapting to a fast-paced and dynamic work environment with a strong focus on continuous improvement
• Working effectively in a cross-functional team environment with diverse stakeholders

ASSUMPTION: The role may present challenges related to time management, prioritization, and communication, requiring strong organizational skills and the ability to multitask.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on merchant relationship management and upsell opportunities
• In the fintech industry, the role may involve working with a diverse range of merchants, from small businesses to global brands
• Career progression in this role may involve moving into a marketing management position or expanding into new markets and regions

ASSUMPTION: The role offers unique opportunities and challenges within the fintech industry, with a focus on merchant relationship management and upsell opportunities.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new merchants in a specific vertical or region
• Analyzing campaign performance data to identify trends and optimize future marketing strategies
• Collaborating with internal teams to create customized sales plans for key merchant accounts

ASSUMPTION: The role may involve a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• How does Tabby support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Tabby approach cross-functional collaboration and communication between departments?
• What are the key priorities for this role in the first 90 days?
• How does Tabby measure the success of its marketing campaigns and strategies?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful merchant relationship management or marketing campaigns to discuss during the interview
• Research Tabby's mission, values, and company culture to show your enthusiasm and alignment with the organization
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.