📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: TowerPinkster
🔹 Location: Kalamazoo, MI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading RFQ/RFP response coordination and development
- Managing regional K12 bond campaign efforts
- Creating compelling written content and social media strategy
- Community engagement and public outreach
- Collaborating with clients, stakeholders, and community leaders
ASSUMPTION: This role requires a strong background in marketing, preferably in the AEC industry, with a focus on community engagement and public outreach.
📋 Key Responsibilities
✅ Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
✅ Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media – emphasizing community education and voter engagement.
✅ Attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
✅ Develop compelling written content including blogs, social media content, community impact stories, and presentations.
✅ Contribute to the firm’s social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
✅ Identify opportunities for local community engagement to build the firm’s brand awareness and visibility.
✅ Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Experience: Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services. Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus.
Required Skills:
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace.
- Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus.
Preferred Skills:
- Passion for connecting with people and communities through storytelling and design.
- Comfort with public speaking.
- Strong ability to work independently and as part of a team.
- Excellent verbal and written communication skills tailored to diverse audiences.
- Exceptional organization, multitasking, and time management under tight deadlines.
- Creative thinking and strong visual design sense.
- Professionalism, integrity, and adaptability in dynamic environments.
- Comfortable collaborating with clients, stakeholders, and community leaders.
- Ability to translate technical ideas into relatable and engaging content for public audiences.
ASSUMPTION: This role requires a strong background in marketing with a focus on community engagement and public outreach, as well as proficiency in relevant software tools.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for Senior Marketing Specialists in Kalamazoo, MI)
Benefits:
- Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
- National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals.
- Flexible work hours with a Work-Life Balance program providing six additional days off per year, and a healthy Paid Time Off program.
- A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short term and long-term disability benefits, paid community service hours, annual team training and professional development opportunities, tuition reimbursement, wellness coach, and culture and wellness programs.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Marketing Specialists in Kalamazoo, MI. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 51-200 employees
Founded: 1953
Company Description:
- TowerPinkster is a firm of architects and engineers committed to design integrity, quality, and environmental responsibility.
- Their doors opened in 1953 with just six people, and now they have more than 200 of the best employees in the Midwest.
- They turn possibilities into realities, focusing on commercial, healthcare, K-12 education, higher education, and government projects.
- Their Kalamazoo office is the industry’s first LEED-certified building in Michigan, and their Grand Rapids office earned LEED-Platinum.
- TowerPinkster uses imagination, innovation, and integration to create bold, transforming results while providing superior service and project management.
Company Specialties:
- K-12 Education
- Higher Education
- Healthcare
- Government
- Commercial
- Industrial
- Landscape Architecture
- Interior Design
- Architecture
- Engineering
- Master Planning
- Justice
- Community + Civic
- Multi-Family Housing
- Security + Technology
- Building Science
- and Workplace
Company Website: www.towerpinkster.com
ASSUMPTION: TowerPinkster is a well-established architecture and engineering firm with a strong focus on sustainability and community engagement.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Manager of Marketing + Communications
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to shape the role based on individual strengths and interests.
- Opportunities for professional development and career growth within the firm.
ASSUMPTION: This role offers opportunities for growth and development within the firm, with a focus on community engagement and public outreach.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 242 E Kalamazoo Ave, Suite 200, Kalamazoo, MI 49007, US
Geographic Context:
- Kalamazoo is a mid-sized city in southwest Michigan, with a population of approximately 76,000.
- The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities.
- Kalamazoo is home to several major healthcare providers, including Bronson Methodist Hospital and Borgess Medical Center.
- The city has a diverse economy, with significant employment in the healthcare, education, and manufacturing sectors.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexible scheduling for community engagement events
ASSUMPTION: Kalamazoo offers a mix of urban and suburban living, with a variety of cultural and recreational opportunities. The work schedule for this role may require some flexibility for community engagement events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing and communication skills
- Community engagement and public outreach experience
- Problem-solving and project management skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and community engagement experience.
- Prepare examples of your work that demonstrate your ability to create compelling written content and social media strategy.
- Be ready to discuss your experience with RFQ/RFP response coordination and development.
- Research TowerPinkster's projects and company culture to show your enthusiasm for the role.
ATS Keywords: Marketing, Community Engagement, Public Outreach, RFQ/RFP Response, Written Communication, Social Media Strategy, Project Management, AEC Industry, Professional Services
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing and community engagement skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Microsoft Office Suite (PowerPoint)
- Google Workspace
- VantagePoint (project and contact database)
- OpenAsset (asset management software)
ASSUMPTION: This role requires proficiency in Adobe Creative Suite, Microsoft Office Suite, and Google Workspace, as well as familiarity with project and contact databases such as VantagePoint and OpenAsset.
👔 Cultural Fit Considerations
Company Values:
- Design integrity, quality, and environmental responsibility
- Collaboration and teamwork
- Innovation and continuous learning
- Community engagement and social responsibility
- Employee empowerment and work-life balance
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Adaptable and responsive to change
- Committed to sustainability and community engagement
- Focused on quality and excellence
Self-Assessment Questions:
- How do you align with TowerPinkster's commitment to community engagement and social responsibility?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it?
- How do you approach creating compelling written content that resonates with diverse audiences?
ASSUMPTION: TowerPinkster values employees who are committed to community engagement, adaptable, and skilled in creating compelling written content for diverse audiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing community engagement responsibilities with other marketing tasks
- Working with diverse stakeholders, including clients, community members, and internal team members
- Adapting to changes in project scope or priorities
- Maintaining a strong work-life balance while managing flexible scheduling for community engagement events
ASSUMPTION: This role may present challenges related to project management, community engagement, and work-life balance. Successful candidates will be able to manage multiple priorities, adapt to change, and maintain a strong work-life balance.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on community engagement and public outreach, particularly in the K-12 market.
- This role requires a strong background in marketing, preferably in the AEC industry, with a focus on community engagement and public outreach.
- Career paths for this role may include advancing to a Marketing Manager or Director position within the firm, or transitioning to a similar role at another organization.
ASSUMPTION: This role is unique in its focus on community engagement and public outreach, particularly in the K-12 market. Successful candidates will have a strong background in marketing, with a focus on community engagement and public outreach.
📝 Sample Projects
- Developing a comprehensive community engagement strategy for a K-12 bond campaign, including outreach strategy, messaging, marketing materials, videos, websites, and social media.
- Creating compelling written content for a firm-wide rebranding initiative, including blog posts, social media content, and press releases.
- Managing a team to coordinate and develop tailored responses to RFQs and RFPs for a major healthcare project.
ASSUMPTION: These sample projects demonstrate the range of responsibilities for this role, from community engagement and public outreach to RFQ/RFP response coordination and development.
❓ Key Questions to Ask During Interview
- How does the firm support employees in balancing community engagement responsibilities with other marketing tasks?
- What opportunities are there for professional development and career growth within the firm?
- How does the firm measure the success of its community engagement initiatives?
- What is the typical timeline for RFQ/RFP response coordination and development?
- How does the firm foster a collaborative and innovative work environment?
ASSUMPTION: These interview questions will help you better understand the role's responsibilities, the firm's culture, and the opportunities for professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and community engagement experience.
- Prepare examples of your work that demonstrate your ability to create compelling written content and social media strategy.
- Be ready to discuss your experience with RFQ/RFP response coordination and development.
- Research TowerPinkster's projects and company culture to show your enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
