Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: Egis Group

🔹 Location: Medina, Al Madīnah al Munawwarah, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies for a Bus Rapid Transit (BRT) project
• Enhancing public awareness, attracting investors, driving ridership, and optimizing revenue generation
• Creating and executing marketing campaigns, preparing presentations, and monitoring campaign performance
• Identifying and pursuing ancillary revenue opportunities and fostering relationships with stakeholders
• Working in a dynamic environment and handling multiple responsibilities effectively

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to successfully promote the BRT project and associated services.

📋 Key Responsibilities

✅ Conducting market research to identify customer needs, preferences, and behavior patterns to inform marketing strategies

✅ Preparing a marketing strategy aimed at identifying potential investors, increasing awareness, generating interest, and establishing a strong brand identity

✅ Developing a comprehensive advertising campaign plan specifying key messages, target audience, media platforms, geographic locations, durations, and preliminary design elements

✅ Creating high-quality marketing assets, publications, and communication materials related to the project

✅ Measuring the success of campaigns through data analysis and monitoring key campaign metrics, ensuring a positive return on investment

✅ Identifying and pursuing ancillary revenue opportunities and fostering relationships with investors, government bodies, and community organizations

ASSUMPTION: The role may require occasional travel to project sites or stakeholder meetings.

🎯 Required Qualifications

Education: Academic qualification in a related field (Master's in Marketing, Business Administration, Communications) and Professional Certified Marketer (PCM)

Experience: 15 years of relevant experience in major projects, with 5 years working with transportation systems or transportation agencies for marketing and awareness campaigns

Required Skills:

• Strong analytical and problem-solving skills, with expertise in data-driven decision-making
• Exceptional communication, presentation, and interpersonal skills
• Proficiency in digital marketing tools, CRM systems, and analytics platforms
• Creative thinking and attention to detail in developing campaigns and materials

Preferred Skills:

• Familiarity with public transportation systems
• Knowledge of the socio-cultural context of Saudi Arabia

ASSUMPTION: Fluency in English and Arabic is essential for this role due to the multicultural nature of the project and the local context.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between SAR 35,000 - 50,000 per month, based on industry standards for senior marketing roles in Saudi Arabia with similar experience requirements. This estimate takes into account the cost of living in Medina and the company's size and industry.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 7:30 AM to 4:30 PM, with a one-hour lunch break. Flexible hours may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits listed are common for companies of Egis Group's size and industry but may differ based on the specific employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Egis Group operates in the civil engineering industry, focusing on architecture, consulting, construction engineering, and mobility services. The company is involved in designing and operating intelligent infrastructures and buildings that respond to climate emergencies and contribute to more balanced, sustainable, and resilient territorial development.

Company Size: Egis Group has 10,001+ employees globally, with a significant presence in the Middle East, employing over 3,500 people across 8 countries. This size allows for diverse opportunities and a well-established infrastructure for supporting projects.

Founded: The exact founding date of Egis Group is not specified, but the company has a long history in the industry and has been operating in the Middle East for many years.

Company Description:

• Egis Group is an international player active in architecture, consulting, construction engineering, and mobility services.
• The company creates and operates intelligent infrastructures and buildings that respond to climate emergencies and contribute to more balanced, sustainable, and resilient territorial development.
• Egis Group operates in 100 countries and has 20,500 employees, placing their expertise at the disposal of clients and developing cutting-edge innovation accessible to all projects.

Company Specialties:

• Consulting and Engineering
• Infrastructure and Building Engineering
• Project Development and Operation

Company Website: http://www.egis-group.com

ASSUMPTION: Egis Group's extensive experience and global presence make it a trusted partner for regional governments, investors, and developers, providing comprehensive engineering, consulting, and project management services.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing, with a focus on transportation systems and major projects.

Reporting Structure: The Senior Marketing Specialist will report directly to the Project Manager or a similar role within Egis Group, responsible for the overall success of the BRT project.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Medina, Al Madīnah al Munawwarah, Saudi Arabia. Occasional travel may be required for project site visits or stakeholder meetings.

Growth Opportunities:

• Progression to a leadership or management role within the marketing department or the company
• Expanding expertise in transportation systems marketing and related fields
• Involvement in high-profile projects and contributing to the company's growth and success

ASSUMPTION: The role offers opportunities for professional growth and development within the company, as well as the chance to work on significant projects that impact local communities and contribute to sustainable development.

🌍 Location & Work Environment

Office Type: Egis Group's office in Medina is a modern, professional environment designed to support collaboration and productivity.

Office Location(s): The specific address of Egis Group's office in Medina is not provided in the job listing.

Geographic Context:

• Medina is the second-holiest city in Islam and a major tourist destination, with a population of approximately 1.4 million people
• The city is known for its historical and religious significance, as well as its cultural and commercial activities
• Medina has a hot desert climate, with mild winters and very hot summers

Work Schedule: The work schedule for this role is full-time, with standard working hours from Sunday to Thursday, 7:30 AM to 4:30 PM, and a one-hour lunch break. Flexible hours may be required based on project demands.

ASSUMPTION: The office environment and work schedule are designed to support productivity and work-life balance, with the flexibility to adapt to project needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or other team members
• Final interview or assessment
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign development and execution
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the BRT project and its significance in your application materials
• Prepare examples of successful marketing campaigns you've developed and executed, focusing on transportation systems or related industries

ATS Keywords: Marketing strategy, campaign development, data analysis, transportation systems, BRT, public awareness, investor relations, revenue generation, stakeholder engagement, project management

ASSUMPTION: The application process may vary based on the specific needs of the project or the company's hiring practices. It is essential to monitor the Egis Group careers page or contact the company directly for the most accurate and up-to-date information.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Design and presentation software (e.g., Adobe Creative Suite, Microsoft PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's preferences and the project's needs. Candidates should be prepared to adapt to different platforms and learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise and innovation
• Customer focus
• Performance and results
• Responsibility and ethics
• Teamwork and collaboration

Work Style:

• Results-driven and focused on delivering high-quality work
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and responsive to changing project demands and priorities

Self-Assessment Questions:

• How do you align with Egis Group's commitment to sustainable development and territorial development?
• How comfortable are you working in a dynamic, multicultural environment with a diverse range of stakeholders?
• How do you approach balancing multiple responsibilities and priorities in a fast-paced project setting?

ASSUMPTION: Egis Group values candidates who demonstrate a strong work ethic, a commitment to excellence, and the ability to work effectively in a collaborative, multicultural environment.

⚠️ Potential Challenges

• Managing multiple responsibilities and priorities in a dynamic project environment
• Navigating a multicultural work environment with diverse stakeholders
• Adapting to changing project demands and priorities
• Working in a high-pressure role with a focus on delivering results and driving project success

ASSUMPTION: The role may present challenges related to project management, stakeholder engagement, and adapting to a fast-paced, dynamic work environment. Successful candidates will be able to manage these challenges effectively and contribute to the project's success.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on transportation systems and major projects, requiring a unique blend of marketing expertise and industry-specific knowledge
• In the Middle East, transportation systems marketing is a growing field with significant potential for career growth and development
• Career paths in this field may include progression to leadership or management roles within marketing departments or related fields, as well as opportunities to work on high-profile, impactful projects

ASSUMPTION: This role offers a unique opportunity to apply marketing expertise in a specialized field, with the potential for significant impact on local communities and sustainable development.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new public transportation system in a major urban area
• Creating and implementing a marketing strategy to attract investors and stakeholders to a transportation infrastructure project
• Designing and producing marketing materials, such as brochures, videos, and posters, to raise public awareness and engagement with a transportation project

ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities required for this role, demonstrating the need for a broad skill set and adaptability to different project demands.

❓ Key Questions to Ask During Interview

• Can you describe the project timeline and key milestones for the BRT project, and how this role fits into that timeline?
• How does this role collaborate with other departments and teams within Egis Group, and what are the key priorities for the first 90 days in this position?
• What are the primary challenges facing the BRT project, and how does this role contribute to addressing those challenges?
• How does Egis Group support the professional development and growth of its employees, and what opportunities are available for growth within the company?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These interview questions are designed to provide insight into the project, the role, and the company culture, allowing candidates to make informed decisions about their application and potential fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on transportation systems marketing and major project experience
• Prepare examples of successful marketing campaigns you've developed and executed, focusing on transportation systems or related industries, and be ready to discuss them during the interview
• Follow up with the hiring manager or the Egis Group HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.