Senior Marketing Specialist, Digital Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Specialist, Digital Marketing

🔹 Company: Foresters Financial

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing integrated marketing campaigns from inception to completion
• Collaborating with cross-functional teams to deliver innovative and purpose-driven programs
• Leveraging digital marketing skills to promote self-serve and app marketing programs
• Creating and executing content strategies for corporate blogs and social media platforms

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. The ideal candidate will have a strong background in digital marketing and experience working in agile environments.

📋 Key Responsibilities

✅ Manage the annual report, including kick-off meetings, executive presentations, and all related promotional tactics

✅ Lead self-serve and app promotion marketing programs, including planning, brainstorming, campaign goal setting, and post-campaign evaluation

✅ Lead the creation and execution of a robust content calendar for two corporate blogs

✅ Develop unique content and asset creation for social media platforms

✅ Moderate and interact across major social media platforms to grow engagement and provide excellent service

✅ Depending on workload volume and overall team capacity, other project management responsibilities may be assigned

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure. The ideal candidate will be comfortable managing multiple projects simultaneously and collaborating with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on campaign management and project management

Required Skills:

• Strong knowledge of direct and digital marketing
• Excellent written and verbal communication skills
• Ability to synthesize data to distill actionable insights
• Excellent interpersonal and presentation skills
• Highly organized with excellent project management skills
• Proficient in Microsoft Office Suite – PowerPoint, Word, and Excel
• Experience with social media monitoring and management tools
• Proven experience with crafting and executing effective social and community strategies
• Ability to function well in a rapidly evolving and demanding environment

Preferred Skills:

• Experience with workflow automation software tools such as Asana
• Experience working within agile workflows
• Experience working on websites, including content development and user journey mapping

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of managing integrated marketing campaigns. Experience working in the financial services industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Senior Marketing Specialist role in Toronto)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Generous time off, including vacation, sick days, and holidays
• Employee discounts on life insurance products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Foresters Financial is a non-profit fraternal benefit society that provides life insurance and individual savings products. They operate in the United States, Canada, and the United Kingdom.

Company Size: Foresters Financial has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for career growth and development.

Founded: Foresters Financial was founded in 1874 and has a long history of providing financial security and overall wellness to everyday North American families.

Company Description:

• Foresters Financial is committed to enriching the lives, communities, and overall well-being of its members
• They offer turnkey-decisioned product offerings and end-to-end digitized processes, making it easy to get life insurance without traditional medical exams
• Foresters Financial is dedicated to its members' well-being and offers a suite of member benefits

Company Specialties:

• Life insurance and individual savings products
• Financial services and life insurance

Company Website: http://www.foresters.com

ASSUMPTION: Foresters Financial is a well-established organization with a strong commitment to its members and the communities it serves. The company offers a comprehensive benefits package and a supportive work environment.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of independence and expertise in digital marketing.

Reporting Structure: The Senior Marketing Specialist, Digital Marketing, reports to the Senior Manager, Digital Innovation and Acquisition Marketing, with a dotted line to the Senior Manager, Membership Marketing.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may vary depending on the needs of the team and the organization.

Growth Opportunities:

• As a senior specialist role, there may be opportunities for career progression into management or leadership positions within the marketing department
• The company's commitment to member well-being and community engagement may present opportunities for involvement in corporate social responsibility initiatives
• The organization's focus on digital innovation may provide opportunities for professional development in emerging technologies and trends

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the organization as a whole. The company's commitment to member well-being and community engagement may also provide opportunities for professional development in related fields.

🌍 Location & Work Environment

Office Type: Foresters Financial's headquarters is located in Toronto, Ontario, Canada, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 789 Don Mills Road, Toronto, Ontario M3C 1T9, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and green spaces
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: The work schedule for this role is Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: The hybrid work arrangement for this role provides a balance between on-site collaboration and remote flexibility. The geographic context of Toronto offers a diverse and vibrant work environment with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition Team
• In-depth interview with the hiring manager and/or other team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, focusing on your ability to lead marketing initiatives from concept to execution
• Research Foresters Financial and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Digital Marketing, Campaign Management, Project Management, Social Media, Content Creation, Blog Management, Stakeholder Management, Agile Workflows, Workflow Automation, Data Analysis, Communication Skills, Interpersonal Skills, Presentation Skills, Organizational Skills, Marketing Strategy

ASSUMPTION: The application process for this role is typical for a mid-sized organization, with a focus on assessing the candidate's digital marketing expertise, project management skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills and be prepared to discuss their work examples in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite – PowerPoint, Word, and Excel
• Social media monitoring and management tools (e.g., Hootsuite, Sprinklr, Brandwatch, Facebook Insights)
• Workflow automation software tools (e.g., Asana)
• Google Analytics

ASSUMPTION: The tools and technologies required for this role are standard for the digital marketing industry. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Member focus
• Excellence
• Innovation
• Collaboration

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and focused on member well-being

Self-Assessment Questions:

• How do your personal values align with Foresters Financial's company values?
• How do you approach collaboration and teamwork in a hybrid work environment?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Foresters Financial values a work environment that is agile, collaborative, and focused on member well-being. The ideal candidate will be able to thrive in this work environment and contribute to the company's mission and values.

⚠️ Potential Challenges

• The hybrid work arrangement may require additional self-motivation and time management skills
• The role may involve working with multiple stakeholders, requiring strong communication and interpersonal skills
• The company's commitment to member well-being may require a high degree of empathy and understanding
• The role may involve working on tight deadlines, requiring strong time management and organizational skills

ASSUMPTION: The potential challenges for this role are typical for a senior specialist position in a mid-sized organization. The ideal candidate will be able to navigate these challenges and contribute to the company's mission and values.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager, with a focus on campaign management and project management
• Unlike other roles in the industry, this role requires a strong commitment to member well-being and community engagement
• This role offers opportunities for career growth and development within the marketing department and the organization as a whole

ASSUMPTION: This role is similar to other senior specialist roles in the digital marketing industry, with a focus on campaign management and project management. However, the company's commitment to member well-being and community engagement sets this role apart from others in the industry.

📝 Sample Projects

• Managing a comprehensive marketing campaign for a new product launch, including market research, target audience identification, and campaign execution
• Developing and implementing a social media strategy to increase engagement and brand awareness
• Managing a team of marketing specialists to execute a series of integrated marketing campaigns, including print and digital media

ASSUMPTION: These sample projects are representative of the types of projects that the ideal candidate may be expected to manage in this role. The specific projects may vary depending on the needs of the team and the organization.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's mission and values?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and career growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the company measure the success of its marketing campaigns?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the work environment. The ideal candidate will be able to ask insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://foresters.wd3.myworkdayjobs.com/ForestersFinancialCareers/job/Toronto/Senior-Marketing-Specialist--Digital-Marketing_R-1874-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, focusing on your ability to lead marketing initiatives from concept to execution
• Research Foresters Financial and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.