Senior Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Specialist

🔹 Company: RLF

🔹 Location: Orlando, Florida, United States

🔹 Job Type: Full-time, Hybrid (In-office T-Th, Remote M, F)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing high-quality, opportunity-specific proposals that align with the firm’s strategic goals.
• Collaborating closely with Federal and Healthcare Capture Managers to create compelling graphics and content.
• Contributing to a variety of marketing initiatives that promote thought leadership, enhance brand awareness, and increase market visibility.
• Managing the proposal process, from planning and kick-off coordination to quality control and delivery.
• Serving as a strategic partner to technical staff, contributing to marketing strategies that align with the firm’s objectives.

ASSUMPTION: This role requires a strong background in proposal management and development, with a sharp focus on writing and editing. The ideal candidate will be detail-oriented, proactive, and committed to continuous learning and growth.

📋 Key Responsibilities

✅ Analyze Requests for Proposals (RFPs) to assess compliance and requirements, contributing to Go/No-Go decisions and SWOT analyses.

✅ Support Capture Managers in planning and kick-off coordination, and format proposal templates using InDesign to meet opportunity-specific requirements.

✅ Develop customized content by collaborating with internal team members to gather technical information and managing external communication with subconsultants.

✅ Ensure proposals align with client requirements and win themes through compelling graphics and content.

✅ Oversee quality control of proposals and marketing deliverables, including content and formatting.

✅ Manage third-party printing and binding of proposals and other deliverables.

✅ Maintain the Client Relationship Management (CRM) system and update the proposal database throughout the pursuit process.

✅ Conduct research on industry trends, competitors, and client intelligence to inform strategic decisions.

✅ Support the Communications Manager in public relations, special events management, advertising, and social media efforts to strengthen brand awareness.

✅ Manage the selection, inventory, and delivery of promotional items and conference/career fair giveaways.

✅ Coordinate public relations events, including trade shows and special corporate events.

✅ Participate in community functions, pre-proposal meetings, trade shows, and related events.

ASSUMPTION: This role involves a high level of multitasking and requires the ability to remain composed under tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, English, Marketing, or Business.

Experience: Six (6) years of experience in producing SF330 federal proposals within the AEC industry.

Required Skills:

• Proven writing, editing, and proofreading skills.
• Proficient in InDesign and Adobe Creative Suite.
• Strong interpersonal, client service, and communication skills.
• Excellent time management and multitasking abilities.
• Ability to cultivate and sustain strong relationships.
• Familiarity with CRM databases such as Deltek VantagePoint or similar platforms.

Preferred Skills:

• Certified Professional Services Marketer (CPSM) certification.
• Previous experience in the Architecture/Engineering/Construction (A/E/C) industry.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft 365 suite is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in the AEC industry, the estimated salary range is $85,000 - $110,000 per year. This estimate takes into account the location in Orlando, Florida, and the hybrid work arrangement.

Benefits:

• Flexible work schedules
• Hybrid office (in-office T-Th; remote M, F)
• PTO and holidays
• Paid health, dental, and vision coverage
• 401(k) with company match
• Paid short- and long-term disability
• Paid life and AD&D benefits
• Employee assistance program
• Supplemental life and ancillary insurance plans
• Professional certification and organization membership reimbursement
• Wellness incentives
• Tuition reimbursement and student loan assistance
• Identity theft plan and legal plan
• Volunteer time off
• Pet insurance

Working Hours: This position requires a standard 40-hour workweek, with occasional travel (some of which may be international).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: RLF is a nationally recognized architecture, engineering, and interior design firm, focusing on healthcare and federal projects. The AEC industry is competitive and dynamic, with a strong emphasis on innovation and client satisfaction.

Company Size: RLF has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth. This size allows for a balance between a close-knit team environment and the resources of a larger organization.

Founded: RLF was founded in 1935 and has since built a strong reputation for delivering high-performance environments that inspire and nurture the human spirit. The company’s history and experience contribute to its expertise in creating impactful, innovative spaces that shape communities and improve lives.

Company Description:

• RLF creates high-performance environments that inspire and nurture the human spirit.
• The firm specializes in healthcare and federal projects, delivering impactful and innovative spaces that shape communities and improve lives.
• RLF values excellence, relationships, and fun, fostering a collaborative team environment that prioritizes meaningful work and continuous learning.

Company Specialties:

• Architecture
• Engineering
• Interior Design
• Energy Analysis
• Master Planning
• Sustainability
• Building Information Modeling (BIM)
• Computational Design
• Studio Fritz

Company Website: http://www.rlfaei.com

ASSUMPTION: RLF’s focus on healthcare and federal projects may require applicants to have experience or familiarity with working on government or healthcare-related projects.

📊 Role Analysis

Career Level: This role is at the senior level, indicating that the ideal candidate will have significant experience and expertise in proposal management and development, as well as a strong background in writing, editing, and proofreading.

Reporting Structure: The Senior Marketing Specialist reports directly to the Director of Marketing and collaborates closely with Federal and Healthcare Capture Managers. This structure emphasizes the importance of cross-functional teamwork and communication in this role.

Work Arrangement: The hybrid work arrangement (in-office T-Th, remote M, F) offers flexibility and a balance between on-site collaboration and remote work.

Growth Opportunities:

• As a mid-sized company, RLF offers opportunities for career advancement and professional development.
• The diverse range of projects and clients allows for exposure to various aspects of the AEC industry.
• The collaborative team environment encourages learning and growth from colleagues.

ASSUMPTION: The growth opportunities in this role may include taking on more responsibilities, managing a team, or transitioning into a leadership role within the marketing department.

🌍 Location & Work Environment

Office Type: RLF’s office is a hybrid environment, with employees working on-site T-Th and remotely M, F.

Office Location(s): 4750 New Broad Street, Orlando, Florida 32814, US

Geographic Context:

• Orlando is the county seat of Orange County, Florida, and the center of the region known as the Orlando metropolitan area.
• The city is known for its theme parks, with Walt Disney World, Universal Studios, and SeaWorld all located in the surrounding area.
• Orlando has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is 40 hours, with occasional travel required for this role.

ASSUMPTION: Applicants should be comfortable with a hybrid work arrangement and occasional travel, as these are essential aspects of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Director of Marketing
• In-person or virtual interview with the Director of Marketing and relevant team members
• Final interview with the firm’s leadership team

Key Assessment Areas:

• Writing and editing skills
• Proposal management experience
• Understanding of the AEC industry and RLF’s focus on healthcare and federal projects
• Cultural fit and alignment with RLF’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the AEC industry and RLF’s focus on healthcare and federal projects in your application materials.
• Showcase your writing and editing skills by submitting a well-crafted cover letter and resume.

ATS Keywords: Proposal Management, Writing, Editing, Proofreading, InDesign, Adobe Creative Suite, CRM, Marketing, AEC, Healthcare, Federal Projects, Client Service, Communication, Time Management, Multitasking, Detail Oriented, Research, Strategic Thinking, Collaboration, Creativity

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Microsoft 365 suite (Word, Excel, PowerPoint)
• CRM databases (Deltek VantagePoint or similar platforms)
• Project management tools (Asana, Trello, Jira, etc.)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, as they are essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence: RLF strives for high-quality work and continuous improvement.
• Relationships: The firm values strong, lasting relationships with clients, partners, and employees.
• Fun: RLF fosters a positive, enjoyable work environment that encourages collaboration and teamwork.

Work Style:

• Collaborative: RLF values teamwork and encourages input from all team members.
• Adaptable: The firm is open to new ideas and approaches, fostering a dynamic work environment.
• Detail-oriented: RLF places a strong emphasis on accuracy and attention to detail in all aspects of its work.

Self-Assessment Questions:

• How do you align with RLF’s values of excellence, relationships, and fun?
• How do you approach working in a collaborative, adaptable, and detail-oriented environment?
• How do you ensure the quality and accuracy of your work under tight deadlines?

ASSUMPTION: Applicants should carefully consider their fit with RLF’s values and work style, as these factors are crucial for success in this role.

⚠️ Potential Challenges

• The fast-paced, deadline-driven nature of proposal management may require applicants to be comfortable working under pressure.
• The hybrid work arrangement may present challenges for applicants who prefer a fully remote or fully on-site work environment.
• The occasional travel requirement may be a challenge for applicants who prefer to work from a single location.
• The competitive nature of the AEC industry may require applicants to be proactive and strategic in their approach to marketing and business development efforts.

ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable and prepared to address them in the role.

📈 Similar Roles Comparison

• Compared to related roles in the AEC industry, this position places a stronger emphasis on writing, editing, and proposal management skills.
• The focus on healthcare and federal projects requires applicants to have experience or familiarity with working on government or healthcare-related projects.
• Career advancement opportunities may vary depending on the specific organization and its size, with mid-sized companies like RLF offering a balance between a close-knit team environment and the resources of a larger organization.

ASSUMPTION: Applicants should research similar roles in the AEC industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing a comprehensive proposal for a federal healthcare facility, including detailed technical specifications, compelling graphics, and persuasive win themes.
• Managing the proposal process for a large-scale healthcare project, coordinating with multiple stakeholders and ensuring all deliverables are completed on time and to a high standard.
• Contributing to a thought leadership campaign, creating high-quality content that showcases RLF’s expertise and enhances the firm’s brand awareness in the AEC industry.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how their skills and qualifications align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does RLF support the professional development and growth of its employees?
• What are the most rewarding aspects of working at RLF, according to current employees?
• How does RLF measure the success of its marketing and business development efforts?
• What are the most significant challenges facing the AEC industry, and how does RLF approach them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing RLF.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including the required and preferred qualifications listed in the job description.
• Prepare for your interview by researching RLF, the AEC industry, and the specific challenges facing the firm. Be ready to discuss your relevant experience and how your skills and qualifications align with the responsibilities of the role.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.