📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: Learfield
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end processes for presentation development and strategic storytelling
- Collaborating cross-functionally with various departments and business lines
- Creating and maintaining a repository of content, templates, and best practices
- Providing creative guidance and instruction to projects
- Leading creative storytelling of the enterprise messaging and value proposition
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Manage the end-to-end process for presentation development, RFP responses, newsletter development, and other tasks
✅ Lead creative storytelling of the enterprise messaging and value proposition
✅ Provide creative guidance, execution, and instruction to projects
✅ Collaborate cross-functionally with various departments and business lines
✅ Manage outbound/inbound marketing activities
✅ Additional duties as assigned by manager
ASSUMPTION: This role may require occasional travel to company events, meetings, and customer engagements (less than 10% of the time).
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
Experience: 4+ years of experience in a Marketing/Communications role for a sports organization, college, or related industry
Required Skills:
- Strong attention to detail and sense of ownership
- Ability to work independently and manage competing priorities
- Excellent communication skills, both written and verbal
- Experience in Adobe Photoshop/InDesign and/or similar products
- Ability to professionally and effectively communicate with various stakeholders
Preferred Skills:
- Experience in a Partnership Activation role
- Experience successfully managing the overall workflow and project timeline
- Experience successfully managing your own product or large-scale releases
ASSUMPTION: Candidates with a strong passion for serving and helping others, and those with outstanding people influencing skills, are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Marketing Specialist with 4+ years of experience in the sports industry)
Benefits:
- Medical, Dental, Vision, Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (including Parental Leave)
- Paid Holidays
- 401(k)
- Short/Long Term Disability
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Learfield operates in the spectator sports industry, focusing on connecting brands to fans through innovative digital and technology platforms, data analytics, brand management, and marketing.
Company Size: Learfield has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Learfield was founded in 1972 and has since grown to become a leading media, data, and technology services company in college sports and live events.
Company Description:
- Learfield offers a full spectrum of services, including multimedia rights, sponsorship, licensing, and ticketing/fundraising services.
- The company's business lines serve every fan touch point, providing a 365-day, 24/7 connection to consumers and fans.
- Learfield's passionate team members are grounded in their company values: build trust, be fans of one another, power tomorrow, create & connect communities, and have fun.
Company Specialties:
- Media, data, and technology services
- College sports and live events
- Brand management and marketing
- Multimedia rights strategies
- Ticketing and fundraising services
Company Website: https://www.learfield.com/
ASSUMPTION: Learfield's extensive experience and expertise in the sports industry make it an attractive employer for candidates seeking a career in this field.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for mentorship and leadership within the marketing department.
Reporting Structure: The Senior Marketing Specialist will report directly to the Manager of Partnership Engagement and may oversee junior team members.
Work Arrangement: This role is on-site, with occasional travel required (less than 10% of the time).
Growth Opportunities:
- Potential advancement to a Manager or Director role within the marketing department
- Expansion of responsibilities to include oversight of additional business lines or projects
- Opportunities to develop expertise in specific areas, such as multimedia rights or sponsorship management
ASSUMPTION: Candidates with strong leadership skills and a desire to grow within the organization will find ample opportunities for career advancement at Learfield.
🌍 Location & Work Environment
Office Type: Learfield's corporate office in Plano, TX, offers a modern and collaborative work environment.
Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093, US
Geographic Context:
- Plano, TX, is part of the Dallas-Fort Worth metropolitan area, offering a diverse range of cultural, recreational, and entertainment options.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- Plano is consistently ranked as one of the safest cities in the United States, providing a family-friendly environment.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in collaborative settings will find Learfield's office culture appealing.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and other team members
- Final interview with the Director of Partnership Engagement
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to articulate Learfield's value proposition
- Project management skills and ability to manage multiple projects simultaneously
- Creativity and problem-solving skills
- Industry knowledge and understanding of Learfield's business lines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Learfield's business and the sports industry in your application materials.
- Prepare examples of your past projects or accomplishments that showcase your creativity, strategic thinking, and ability to manage multiple priorities.
ATS Keywords: Marketing, Communications, Storytelling, Project Management, Collaboration, Content Management, Visual Design, Technology Expertise, Leadership, Attention to Detail, Strategic Thinking, Creative Guidance, Presentation Design, Industry Knowledge, People Skills, Confidentiality
ASSUMPTION: Learfield's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Adobe Photoshop/InDesign
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Presentation software (e.g., Keynote, Prezi)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using industry-standard tools and software, as well as learning new tools as needed to complete their projects effectively.
👔 Cultural Fit Considerations
Company Values:
- Build trust
- Be fans of one another
- Power tomorrow
- Create & connect communities
- Have fun
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have a strong passion for serving and helping others?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in collaborative settings and enjoy working with a diverse range of stakeholders?
ASSUMPTION: Candidates who align with Learfield's company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs and expectations of various stakeholders, both internal and external
- Adapting to changes in project scope or priorities
- Occasional travel requirements (less than 10% of the time)
ASSUMPTION: Candidates who are organized, proactive, and able to manage their time effectively will be better equipped to handle the potential challenges of this role.
📈 Similar Roles Comparison
- Unlike related roles in other industries, this position requires a strong understanding of the sports industry and Learfield's business lines.
- This role offers the opportunity to work with a wide range of stakeholders, both internal and external, providing exposure to various aspects of the business.
- Career progression in this role may involve expanding responsibilities to include oversight of additional business lines or projects, or advancing to a management position within the marketing department.
ASSUMPTION: Candidates who are interested in a career in the sports industry and seeking a role with diverse responsibilities and growth opportunities will find this position appealing.
📝 Sample Projects
- Developing and presenting a comprehensive RFP response for a potential university partner
- Creating a visually engaging and cohesive presentation that effectively communicates Learfield's value proposition
- Managing the end-to-end process for the development of a marketing campaign, including timeline management, cross-functional collaboration, and post-project knowledge transfer
ASSUMPTION: The projects listed above are representative of the types of tasks the Senior Marketing Specialist may be responsible for, but the specific projects and responsibilities may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a project, from inception to execution?
- How does this role collaborate with other departments and business lines within Learfield?
- What opportunities exist for growth and advancement within the marketing department?
- How does Learfield support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://learfield.wd5.myworkdayjobs.com/Learfield/job/Dallas-TX/Senior-Marketing-Specialist_R100607
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past projects or accomplishments that showcase your creativity, strategic thinking, and ability to manage multiple priorities.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
