📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: RYZ Labs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full Time - Contract
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Buenos Aires, Argentina)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing lifecycle marketing strategies to enhance customer retention and engagement
- Creating targeted campaigns based on customer behavior to drive conversions and loyalty
- Collaborating with the Senior Lifecycle Marketing Manager to build and launch high-impact email, SMS, and push campaigns
- Optimizing campaigns to improve customer retention, drive cross-sell opportunities, and increase lifetime value
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and hands-on execution in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns
✅ Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives
✅ Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts
✅ Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion
✅ Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn
✅ Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points
✅ Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products
✅ Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue
✅ Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy
✅ Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance
✅ Define KPIs, monitor performance, and deliver actionable insights to key stakeholders
ASSUMPTION: This role requires a strong understanding of customer lifecycle stages and the ability to create targeted campaigns that resonate with customers at each stage.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs
Required Skills:
- Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics
- Strong skills in segmentation, cohort analysis, and performance tracking
- Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment
- Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints
- Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle
- Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns
- E-commerce experience
Preferred Skills:
- Fluency in Spanish (for better communication with local teams and customers)
- Experience working in a startup environment
ASSUMPTION: Candidates with experience in e-commerce and a strong understanding of customer lifecycle marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (based on industry standards for a Senior Marketing Specialist in Buenos Aires, Argentina)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Specialist in Buenos Aires, Argentina, with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (Small to Medium-sized company, offering a more agile and collaborative work environment)
Founded: 2021 (Relatively new company, with opportunities for growth and impact)
Company Description:
- RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs
- Focuses on attracting bright talent to build industry-defining companies in a post-pandemic world
- Offers diverse product solutions for different industries, planning to build a large number of startups in the upcoming years
Company Specialties:
- Startups
- Technology
- and Software Development
Company Website: ryzlabs.com
ASSUMPTION: RYZ Labs is a growing company with a strong focus on attracting top talent and building successful startups in various industries.
📊 Role Analysis
Career Level: Senior (This role offers the opportunity to lead marketing efforts and mentor junior team members)
Reporting Structure: This role reports directly to the Senior Lifecycle Marketing Manager
Work Arrangement: On-site (Buenos Aires, Argentina) with remote work options available
Growth Opportunities:
- Potential to take on more responsibilities and grow within the company as it expands
- Opportunity to work on various projects and gain experience in different aspects of marketing
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and build new startups.
🌍 Location & Work Environment
Office Type: Co-working space (RYZ Labs shares office space with other startups and entrepreneurs)
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires offers a mix of urban and outdoor activities, with numerous parks, museums, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Buenos Aires offers a dynamic and culturally rich environment for professionals, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the Senior Lifecycle Marketing Manager
- Final interview with the company founders
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing and customer retention strategies
- Be prepared to discuss your approach to segmentation, cohort analysis, and campaign optimization
- Demonstrate your ability to work collaboratively and adapt to a fast-paced, startup environment
ATS Keywords: Lifecycle Marketing, Retention Marketing, CRM, Email Campaigns, SMS Campaigns, Push Notifications, Segmentation, Cohort Analysis, Performance Tracking, Data Analysis, E-commerce, Customer Insights, RFM Analysis, Campaign Optimization, Customer Engagement, Cross-sell Opportunities, Churn Prediction
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, data-driven approach, and cultural fit.
🛠️ Tools & Technologies
- ESPs (e.g., Klaviyo, Braze, Iterable)
- Customer Data Platforms (CDPs)
- Analytics tools (e.g., Google Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Candidates should have experience with marketing automation tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer First Mentality
- Bias for Action
- Ownership
- Humility and Respect
- Frugality
- Deliver Impact
- Raise our Standards
Work Style:
- Autonomous and efficient
- Focused on ownership and personal growth
- Collaborative and team-oriented
- Adaptable to a fast-paced, startup environment
Self-Assessment Questions:
- Do I have a strong customer focus and a data-driven approach to marketing?
- Am I comfortable working in a fast-paced, startup environment and taking ownership of my projects?
- Do I thrive in a collaborative work environment and enjoy mentoring junior team members?
ASSUMPTION: Candidates who align with RYZ Labs' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment may require adaptability and the ability to manage multiple projects simultaneously
- The role may involve working with large datasets and complex marketing tools, requiring strong analytical skills and attention to detail
- Candidates may need to be comfortable working in a co-working space and collaborating with other startups and entrepreneurs
- Applicants should be prepared to work on-site in Buenos Aires, Argentina, with remote work options available
ASSUMPTION: These challenges are inherent to working in a startup environment and can be overcome by candidates with strong problem-solving skills and a willingness to adapt.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on lifecycle marketing and customer retention strategies
- Industry-specific context: E-commerce and retail companies may have different marketing priorities and customer bases
- Career path comparison: This role can lead to senior marketing management positions or specialized roles in lifecycle marketing
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a customer onboarding campaign to improve new customer engagement and retention
- Analyzing customer data to identify opportunities for targeted cross-sell and upsell campaigns
- Creating and optimizing a customer win-back campaign to re-engage lapsed customers and drive repeat purchases
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Marketing Specialist at RYZ Labs might work on.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development of its employees?
- What is the team structure and how does this role collaborate with other departments?
- How does the company approach data privacy and customer consent in its marketing efforts?
- What are the most challenging aspects of working in a startup environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: These questions are designed to help candidates better understand the company culture, growth opportunities, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing and customer retention strategies
- Prepare for the interview by researching the company and practicing your responses to common marketing interview questions
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
