📌 Core Information
🔹 Job Title: Senior Marketing Specialist EMEA
🔹 Company: Sophos
🔹 Location: United Kingdom
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans across Benelux, Nordics, and SADC regions
- Managing marketing budgets and tracking ROI
- Collaborating with sales and channel leaders to support sales targets
- Working with distributors to drive reseller and MSP recruitment and enablement
- Monitoring and supporting partner co-marketing activities
ASSUMPTION: This role requires strong project management, analytical, and communication skills, as well as experience working across multiple regions.
📋 Key Responsibilities
✅ Develop and execute quarterly and annual marketing plans to support sales targets for each region
✅ Develop Distribution Marketing Frameworks with distributors across Benelux and SADC
✅ Monitor and support the execution of partner co-marketing activities, campaigns, events, and webinars
✅ Work alongside the EMEA Demand Generation team to ensure activity targeted towards end-users in these regions
✅ Manage marketing budgets for these regions, including Marketing Development Funds (MDF) from partners and distributors
✅ Report on key marketing metrics for each region and track ROI from all activities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.
🎯 Required Qualifications
Education: Educated to degree level or equivalent
Experience: Proven experience in a dynamic, fast-paced, B2B global organization, ideally within cybersecurity
Required Skills:
- Ability to implement and measure a marketing plan
- Aptitude for problem-solving and analytical skills
- Excellent written and verbal communication, and presentation skills
- Project management skills and ability to work cross-functionally, with multiple stakeholders
- Experience of tracking and reporting on marketing activities using Power BI and budget management
- Strong negotiation skills and excellent budget management
- Ability to work independently and in a team environment
- Experience working across multiple regions
Preferred Skills:
- Marketing qualification CIM or equivalent (or working towards)
- Dutch speaker
ASSUMPTION: While a marketing qualification is preferred, relevant experience and skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a Senior Marketing role in the UK with 5-10 years of experience)
Benefits:
- Remote work
- Diversity and inclusion networks
- Charity initiatives
- Sustainability initiatives
- Fitness competitions
- Wellbeing days
- Wellbeing webinars
Working Hours: Full-time, with flexibility to work across multiple time zones and travel to visit partners, distributors, and attend events across EMEA
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing role in the UK with 5-10 years of experience. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Sophos is a global leader in advanced security solutions, providing Managed Detection and Response (MDR) and a broad portfolio of endpoint, network, email, and cloud security technologies. They defend over 500,000 organizations and 100 million users worldwide from cyberattacks.
Company Size: Sophos has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Sophos was founded in 1985 and is headquartered in Oxford, UK.
Company Description:
- Sophos is a worldwide leader in advanced cybersecurity solutions
- Provides MDR and a broad portfolio of security technologies
- Defends over 500,000 organizations and 100 million users worldwide
- Offers cybersecurity-as-a-service and fully-managed security solutions
Company Specialties:
- IT Security
- Next-Gen UTM (Unified Threat Management)
- Mobile Device Management
- Endpoint Security
- Antivirus
- Email and Web Protection
- Free Tools
- Network Security
- Server Protection
- Managed Detection and Response (MDR)
Company Website: Sophos
ASSUMPTION: Sophos is a well-established company in the cybersecurity industry, with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: This role is at the senior specialist level, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The role reports to the Head of Marketing for EMEA North, with a dotted line to the Senior Marketing Manager for the EMEA South region.
Work Arrangement: This role is remote-first, with flexibility to work across multiple time zones and travel to visit partners, distributors, and attend events across EMEA.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on global projects and collaborate with cross-functional teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional travel to visit partners, distributors, and attend events across EMEA
Office Location(s): United Kingdom, with flexibility to work from other EMEA locations
Geographic Context:
- The United Kingdom has a thriving tech industry and is home to many global cybersecurity companies
- EMEA is a diverse region with unique cultural and business environments
- Travel opportunities across EMEA provide exposure to different markets and customer needs
Work Schedule: Full-time, with flexibility to work across multiple time zones and travel as needed
ASSUMPTION: The remote-first work arrangement offers flexibility and work-life balance, while occasional travel provides opportunities for face-to-face collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and ROI tracking
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of marketing plans and campaigns you've executed successfully
- Research Sophos' products and services to demonstrate your understanding of the company
- Practice your presentation skills and be ready to discuss your marketing approach for the role
ATS Keywords: Marketing strategy, marketing planning, budget management, ROI tracking, cross-functional collaboration, stakeholder management, communication skills, problem-solving, marketing campaigns
ASSUMPTION: The interview process focuses on assessing the candidate's marketing skills, experience, and cultural fit within the team and the organization.
🛠️ Tools & Technologies
- Power BI
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary based on the specific marketing team and regional needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Results-driven and data-focused
- Flexible and adaptable
Self-Assessment Questions:
- How do you align marketing strategies with overall business objectives?
- Can you describe a time when you successfully managed a marketing budget and tracked ROI?
- How do you approach working with multiple stakeholders and cross-functional teams?
ASSUMPTION: Sophos values candidates who are customer-focused, innovative, collaborative, accountable, and passionate, with a dynamic and flexible work style.
⚠️ Potential Challenges
- Managing multiple regions with varying marketing needs and priorities
- Balancing global marketing strategies with regional-specific activities
- Working across different time zones and cultures
- Travel requirements for visiting partners, distributors, and attending events
ASSUMPTION: These challenges can be overcome with strong project management, communication, and cultural sensitivity skills.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Senior Marketing Manager, but with a focus on multiple regions within EMEA
- Unlike other regional marketing roles, this position requires a dotted line reporting structure to the Senior Marketing Manager for EMEA South
- Career progression may involve moving into a global marketing role or taking on additional responsibilities within the EMEA marketing team
ASSUMPTION: This role offers unique opportunities for regional marketing experience and growth within the EMEA marketing team.
📝 Sample Projects
- Developing and executing a quarterly marketing plan for the Benelux region
- Managing the marketing budget for the Nordics region and tracking ROI
- Collaborating with the EMEA Demand Generation team to execute an end-user campaign in the SADC region
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and regional focus of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for EMEA?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing team?
- How does Sophos support work-life balance for remote employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you assess the fit between your career goals and the opportunities available.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of marketing plans and campaigns you've executed successfully
- Research Sophos' products and services to demonstrate your understanding of the company
- Practice your presentation skills and be ready to discuss your marketing approach for the role
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
