📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: BeMo Academic Consulting
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Setting up ads across various platforms (Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display)
- Creating and optimizing landing pages and emails
- Managing complex projects and multiple priorities in a remote work environment
- Collaborating closely with the director of marketing and manager of marketing
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to succeed in a remote work environment.
📋 Key Responsibilities
✅ Set up ads across various platforms (Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display)
✅ Create and optimize landing pages and emails
✅ Manage complex projects, multiple priorities, and teams effectively in a remote work environment
✅ Collaborate closely with the director of marketing and manager of marketing
✅ Ensure weekly sprints, tasks, and KPIs are consistently met
ASSUMPTION: While this role involves setting up ads and landing pages, it also requires strong project management skills and the ability to work independently in a remote environment.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 5+ years of proven experience in social media and search ad setup, landing page setup, and email marketing
Required Skills:
- Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment
- Strong proficiency in ad platforms (Facebook Ads, Google Ads, etc.)
- Experience with landing page builders (e.g., Unbounce, Leadpages)
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact)
Preferred Skills:
- Experience with project management tools (e.g., Asana, Trello)
- Knowledge of the higher education industry
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Advertising, or a related field is likely preferred but not required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior Marketing Specialist with 5-10 years of experience)
Benefits:
- Competitive pay + bonus
- Comprehensive health, dental, and disability insurance benefits for full-time team members
- Generous self-directed vacation policy for full-time team members
- $1,000 yearly professional development fund for full-time team members
- Bi-annual team dinners and fun events
- Opportunity for growth, independent project development, and career advancement
Working Hours: Full-time (40 hours per week) with flexibility to work evenings or weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees (Medium-sized company)
Founded: 2013
Company Description:
- BeMo Academic Consulting helps students navigate the admissions process for highly competitive academic programs
- Offers paid mentorship programs, free resources, and advocacy for access to education
- Researches and develops next-generation admissions screening tools
Company Specialties:
- University Admissions Consulting
- Financial Application Support
- Tutoring and Test Prep
- Marketing for Universities & Colleges
- Post-Graduate Admissions Consulting
- Research Supervision & Advising
- Extracurricular Advising
- Admissions Screening for Universities & Colleges
Company Website: https://bemoacademicconsulting.com
ASSUMPTION: BeMo Academic Consulting is a medium-sized company that values diversity and inclusion, as evidenced by its commitment to making admissions fair and accessible to all students.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Marketing and works closely with the Manager of Marketing
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Career advancement within the marketing department
- Potential to lead independent projects and teams
- Opportunity to make a significant impact on the company's marketing efforts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it is a senior-level position with the potential to take on more responsibility and leadership within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): N/A
Geographic Context:
- Remote work allows for flexibility in location
- Company headquarters is in Toronto, Ontario, Canada
- BeMo Academic Consulting works with students and universities worldwide
Work Schedule: Full-time (40 hours per week) with flexibility to work evenings or weekends as needed
ASSUMPTION: The remote work environment allows for a high degree of flexibility and independence, but also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Application review
- Skills assessment test
- Virtual or phone interview
- Face-to-face interview with select members of the team via video conference
- Reference calls
Key Assessment Areas:
- Ad platform proficiency
- Project management skills
- Remote work experience and self-motivation
- Alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the higher education industry and BeMo's mission
- Showcase your ability to work independently and manage complex projects in a remote environment
ATS Keywords: Social Media Advertising, Search Advertising, Landing Page Setup, Email Marketing, Project Management, Remote Work, Ad Optimization, Campaign Management
ASSUMPTION: BeMo Academic Consulting uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords in your application will increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Facebook Ads
- Google Ads
- Unbounce or other landing page builders
- Mailchimp or other email marketing platforms
- Asana or other project management tools
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Results/week, not hours/week
- Act in BeMo’s best interest
- Obsess over students
Work Style:
- Highly independent and self-motivated
- Strong project management skills
- Ability to work effectively in a remote environment
Self-Assessment Questions:
- Do you thrive in a highly independent, remote work environment?
- Are you results-driven and focused on outcomes rather than effort?
- Do you align with BeMo's core values, particularly the focus on students and results?
ASSUMPTION: BeMo Academic Consulting values candidates who are highly independent, self-motivated, and results-driven, as well as those who align with the company's core values.
⚠️ Potential Challenges
- Working evenings or weekends as needed to meet project deadlines
- Managing multiple priorities and projects in a remote work environment
- Adapting to a fast-paced, results-driven company culture
- Potential for limited interaction with colleagues in a remote work environment
ASSUMPTION: While this role offers a high degree of flexibility and independence, it also presents unique challenges that require strong self-motivation and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, but with a focus on ad setup and optimization rather than strategic planning and team management
- BeMo Academic Consulting is a medium-sized company, so this role may have more autonomy and growth opportunities than a similar role at a larger organization
- Career progression in this role may involve moving into a more strategic or leadership-focused position within the marketing department
ASSUMPTION: This role is similar to other senior marketing positions, but with a unique focus on ad setup and optimization in a remote work environment.
📝 Sample Projects
- Setting up and optimizing a Facebook Ads campaign to drive student enrollment in a specific program
- Creating and testing multiple landing pages to optimize conversion rates for a marketing campaign
- Managing a team of marketing specialists to execute a complex, multi-channel marketing campaign
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects a candidate would work on in this position.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing campaign at BeMo Academic Consulting?
- How does the marketing team collaborate and communicate in a remote work environment?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for growth and advancement within the marketing department?
- How does BeMo Academic Consulting support work-life balance for its remote employees?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BeMo Academic Consulting careers page
- Highlight your relevant experience and skills in your resume and cover letter, with a focus on ad platform proficiency, project management, and remote work experience
- Prepare for a skills assessment test, virtual or phone interview, face-to-face interview via video conference, and reference calls
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
