📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: SOM
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading proposal preparation and contributing to client interview strategies
- Collaborating with leadership to develop marketing materials
- Conducting market research and creating business plans
- Representing the firm in client and professional organizations
- Providing expertise in A/E/I services offered by SOM
ASSUMPTION: This role requires a high level of independence, initiative, and critical thinking, as well as strong collaboration skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Leads the preparation of proposals, including outlines, schedules, and content development
✅ Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process
✅ Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals
✅ Conducts market, leads, and potential client research
✅ Develops pursuit strategy in collaboration with others and provides insight and identifies competitive advantages for SOM
✅ Engages with business plan creation and implementation within a focus area
✅ References and contributes to Pursuit and Project objects in Salesforce, tracks business plan implementation, and ensures data accuracy
✅ Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads
✅ Assists with other duties and tasks as may be required
ASSUMPTION: This role involves managing multiple proposals with concurrent deadlines, requiring strong organizational and project management skills.
🎯 Required Qualifications
Education: Completion of a three/four-year undergraduate degree or equivalent knowledge, skills, and abilities
Experience: 5-8 years of experience in marketing within the A/E/C industry
Required Skills:
- Strong narrative writing and graphic design skills
- Strong organizational and project management skills
- Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace
- Fluency in Arabic language is desirable
- Ability to work and adapt quickly in a fast-paced environment
Preferred Skills:
- Experience with Salesforce CRM and OpenAsset
ASSUMPTION: Proficiency in Adobe InDesign, Microsoft Office, and Google Workspace is essential for this role, as these tools are used daily for proposal preparation and marketing collateral creation.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Senior Marketing Specialist role in London)
Benefits:
- Health Insurance
- Wellness
- Retirement
- Financial Plans
- Work/Life Plans
Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 1,001-5,000 employees
Founded: 1936
Company Description:
- SOM is a global collective of architects, designers, engineers, and planners
- Named No. 1 on Architizer's 2024 list of "Best Architecture and Design Firms in the United States"
- An #Equality100 company by the Human Rights Campaign Foundation's Corporate Equality Index
- A Woman-forward Workplace finalist by Crain's New York Business in 2023
Company Specialties:
- Architecture
- Interior Design
- Civil/Structural Engineering
- Sustainable Design
- Mechanical Engineering
- Seismic Engineering
- Sustainable Engineering
- Adaptive Reuse
- Graphics + Brand
- Urban Design + Planning
Company Website: som.com
ASSUMPTION: SOM's diverse range of specialties and global presence offer opportunities for career growth and exposure to various projects and markets.
📊 Role Analysis
Career Level: Professional
Reporting Structure: Reports to the Marketing Director
Work Arrangement: On-site, with occasional remote work for specific projects or tasks
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on transformational projects and contribute to the firm's strategic goals
- Chance to develop expertise in specific market sectors or functional areas
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-plan offices and dedicated meeting rooms
Office Location(s): 7 World Trade Center, New York, New York 10007, US; 224 S Michigan Ave, Chicago, Illinois 60604, US; One Maritime Plaza, San Francisco, California 94111, US; 333 S Grand Ave, Los Angeles, California 90071, US; 1700 K St NW, 1000, Washington, District of Columbia 20006, US; 20 Primrose Street, London, England, GB
Geographic Context:
- London, a global hub for architecture, design, and innovation
- Access to diverse cultural attractions, restaurants, and transportation links
- Opportunities to work with international clients and collaborate with global teams
Work Schedule: Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for project deadlines
ASSUMPTION: SOM's London office offers a dynamic and collaborative work environment, with opportunities to engage with international clients and projects.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Marketing Director
- In-person or virtual interview with the Marketing Director and a senior team member
- Technical task to assess Adobe InDesign, narrative writing, and graphic design skills
- Final interview with the Marketing Director and a senior leader from another department
Key Assessment Areas:
- Proposal writing and presentation skills
- Market research and analysis abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with SOM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your proposal writing, graphic design, and market research work
- Research SOM's projects and values to demonstrate your understanding of the firm and its mission
ATS Keywords: Proposal writing, marketing collateral, market research, business development, Adobe InDesign, Microsoft Office, Google Workspace, Salesforce CRM, OpenAsset, A/E/C industry
ASSUMPTION: SOM's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the firm's values and strategic goals.
🛠️ Tools & Technologies
- Adobe InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Salesforce CRM
- OpenAsset
ASSUMPTION: Proficiency in these tools is essential for this role, as they are used daily for proposal preparation, marketing collateral creation, and client relationship management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Sustainability
- Integrity
- Diversity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody SOM's values in your daily work?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you stay organized and manage multiple projects with concurrent deadlines?
ASSUMPTION: SOM's values and work style emphasize collaboration, innovation, and excellence, requiring candidates to demonstrate strong teamwork, adaptability, and a results-driven approach.
⚠️ Potential Challenges
- Managing multiple proposals with concurrent deadlines
- Working with diverse teams and stakeholders with varying priorities and expectations
- Adapting to a fast-paced and dynamic work environment
- Navigating a large, global organization with multiple office locations
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on proposal writing and management, as well as its requirement for strong narrative writing and graphic design skills
- Industry-specific context: The A/E/C industry is project-based and relies heavily on strong client relationships and effective proposal writing
- Career path comparison: This role offers opportunities for professional growth and development within the marketing team and the broader organization
ASSUMPTION: This role is unique in its focus on proposal writing and management, requiring strong narrative writing and graphic design skills, and offers opportunities for professional growth and development within the marketing team and the broader organization.
📝 Sample Projects
- Developing a comprehensive proposal for a major architectural project, including outlines, schedules, and content development
- Conducting market research and analysis to identify potential clients and business opportunities
- Creating marketing collateral for client interviews and presentations, including graphics, charts, and other visual aids
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on proposal writing, market research, and graphic design.
❓ Key Questions to Ask During Interview
- Can you describe the typical proposal writing process and how my skills and experience would fit into that workflow?
- How does the marketing team collaborate with other departments, such as architecture and engineering, to develop effective proposals?
- What opportunities are there for professional growth and development within the marketing team and the broader organization?
- How does SOM support work-life balance, especially for employees working on multiple projects with concurrent deadlines?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's responsibilities, the company's culture, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your proposal writing, graphic design, and market research work
- Research SOM's projects and values to demonstrate your understanding of the firm and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
