📌 Core Information
Job Title: Senior Marketing Specialist
Company: Sonova AG
Location: Seoul, South Korea
Job Type: On-site, Full-time
Category: Marketing
Date Posted: April 8, 2025
Experience Level: 5-10 years
Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activities across all Sonova brands (HI & Non-HI)
- Contributing to brand strategy execution and multichannel marketing initiatives
- Budget tracking and new product launch readiness
- Collaboration with internal and external stakeholders
- Analyzing market trends and competitor activities
ASSUMPTION: This role requires a proactive and execution-focused mindset, with a strong attention to detail and excellent communication skills.
📋 Key Responsibilities
Marketing Strategy and Commercial Tactics:
- Support the evaluation of key marketing tactics and provide input to optimize brand performance
- Assist in new product launch readiness across all Sonova brands in collaboration with global and local stakeholders (PH/UN/HN hearing instruments)
- Execute B2B/B2C marketing programs to support lead generation and business development
- Gather and report insights from healthcare providers (HCPs) to support brand strategies and marketing resource development
- Analyze 4Ps to support strategy planning and execution
- Implement digital marketing & PR plans and monitor campaign performance
- Support the development of marketing tools for new business opportunities
Market, Competitor, Customer, Consumer Analysis:
- Collect insights on key market drivers, competitor activities, and provider dynamics
- Conduct market research and compile data to support marketing strategies and tactical planning
- Collaborate with the Sales team to gather market intelligence on competitor products and sales approaches
Resource Management:
- Monitor and manage marketing expenses in line with assigned budgets
- Coordinate with external vendors to ensure quality and timely delivery of marketing materials
Commercial Analytics:
- Support internal data analysis to help shape commercial strategies
- Track and report sales performance, revenues, and costs to identify opportunities and risks
- Conduct 4P analysis and support the development of action plans
- Analyze customer and market trends to inform tactical execution
Global Communication (HQ & APAC):
- Participate in regular business meetings with regional and global marketing teams
- Align marketing activities with HQ guidelines and regional strategies
ASSUMPTION: This role requires strong collaboration and communication skills, with the ability to work effectively in a global and matrix organization.
🎯 Required Qualifications
📚 Education
Basic Education:
- BS degree in business, marketing, or a related field
Experience:
- Minimum 7-10 years of marketing experience, preferably in healthcare or B2B
- Experience in both B2B and B2C marketing
Required Skills:
- Solid understanding of marketing fundamentals and 4P
- Experience in campaign planning, digital marketing, and event execution
- Exposure to CRM systems and marketing automation tools
Preferred Skills:
- MBA or relevant certification (e.g., digital marketing, analytics)
- Experience working in a matrix or global organization
- Cross-cultural communication experience
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in brand strategy development and execution, as well as experience working in a global organization.
💰 Compensation & Benefits
Salary Range: [Not specified, but based on industry standards for a senior marketing role in South Korea, estimated to be between 70,000,000 - 100,000,000 KRW (approximately $60,000 - $85,000 USD) per year]
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Generous vacation and leave policies
- Employee development and training opportunities
- Global mobility opportunities
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: Salary and benefits information should be verified directly with the employer, as estimates are based on industry standards and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1947, in Stäfa, Switzerland
Company Description:
- Sonova is a global leader in hearing care solutions, with a mission to create a world where everyone enjoys the delight of hearing and lives a life without limitations.
- The company offers a wide range of products, including personal audio devices, wireless communication systems, hearing aids, and cochlear implants, under brands such as Phonak, Unitron, Sennheiser (under license), and Advanced Bionics.
- Sonova operates in over 100 countries and has more than 16,000 employees, fostering an inclusive work environment that promotes a good balance of family and work-life.
Company Specialties:
- Hearing aids and cochlear implants
- Hearing care services
- Personal audio devices and wireless communication systems
Company Website: www.sonova.com
ASSUMPTION: Sonova's global presence and diverse product portfolio offer unique opportunities for career growth and development within the hearing care industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Product Management, and Global Marketing.
Work Arrangement: On-site, with occasional travel required for global meetings and events.
Growth Opportunities:
- Potential career progression to a Marketing Manager or similar role, as the company continues to expand its presence in the Asia-Pacific region
- Opportunities to work on global marketing projects and collaborate with teams across different regions
- Possibility to gain experience in a matrix organization and develop leadership skills
ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing function within a large, multinational corporation, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 9.7 million people
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Seoul is home to numerous multinational corporations and offers ample opportunities for career growth and development
Work Schedule: Standard office hours, with flexibility for remote work and global collaboration
ASSUMPTION: Seoul offers a dynamic and multicultural work environment, with a wide range of amenities and entertainment options for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and brand management
- Campaign planning and execution
- Digital marketing and analytics
- Cross-cultural communication and collaboration
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Sonova's products and the hearing care industry
- Prepare examples of successful marketing campaigns and their impact on business outcomes
- Showcase your ability to work effectively in a global and matrix organization
ATS Keywords: Marketing strategy, brand management, campaign planning, digital marketing, cross-cultural communication, problem-solving, hearing care, hearing aids, cochlear implants
ASSUMPTION: Applicants should tailor their application materials to emphasize their marketing expertise and relevant industry experience, as well as their ability to thrive in a global and matrix organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Digital marketing platforms (e.g., Google Ads, Meta Business)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they are integral to day-to-day marketing activities and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Collaboration
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach working in a global and matrix organization, and what steps do you take to ensure effective collaboration and communication?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact on business outcomes?
- How do you stay up-to-date with industry trends and competitor activities, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Sonova values candidates who are adaptable, collaborative, and results-driven, with a strong customer focus and a passion for innovation.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, requiring adaptability and quick decision-making
- Collaborating effectively with global and cross-functional teams, sometimes across different time zones
- Managing multiple projects and priorities, with a strong attention to detail and organizational skills
- Keeping up-to-date with industry trends and competitor activities, and incorporating this knowledge into marketing strategies
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and global work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director in a smaller organization, with a focus on brand strategy development and execution, as well as cross-functional collaboration
- Compared to other senior marketing roles, this position offers unique opportunities to work in a global and matrix organization, with potential for career growth and development
- Applicants should consider their career goals and preferences when comparing this role to similar positions in other companies
ASSUMPTION: Applicants should carefully consider their career aspirations and work preferences when comparing this role to similar positions in other companies, as the global and matrix organization offers unique opportunities and challenges.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new hearing aid product launch
- Conducting market research and analyzing competitor activities to inform marketing strategies
- Collaborating with cross-functional teams to optimize marketing budgets and maximize ROI
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong marketing expertise and the ability to work effectively in a global and matrix organization.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing employees?
- Can you describe the company's approach to global marketing and collaboration across regions?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Applicants should use these questions to gain insights into the company's marketing strategies, culture, and long-term goals, as well as the specific challenges and opportunities facing the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for interviews by researching Sonova's products, industry, and marketing strategies
- Practice common marketing interview questions and brush up on your digital marketing and analytics skills
- Follow up with the hiring manager after your interview to express your interest in the role and address any concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
