📌 Core Information
🔹 Job Title: Senior Marketing Specialist
🔹 Company: PCL Construction
🔹 Location: Denver, Colorado
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for mid-size to large projects and initiatives
- Planning and managing high-risk, complex events
- Enhancing brand awareness through marketing materials and proper placement
- Implementing marketing and website content-management strategy
- Collaborating with team members to execute marketing strategy
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving measurable results and managing resources effectively.
📋 Key Responsibilities
✅ Creates marketing plans for mid-size to large projects and initiatives, ensuring they are measurable and coordinates resources for success
✅ Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building
✅ Creates and enhances brand awareness through development of marketing materials and proper placement
✅ Implements marketing and website content-management strategy to ensure content is properly organized and communicates updates to stakeholders
✅ Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy
✅ Creates impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally
✅ Translates executive strategies and industry knowledge into meaningful and accessible information, promoting understanding and influence within the district
✅ Conducts market and marketing research
✅ Provides superior editing and proofreading services
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Postsecondary degree or diploma in marketing, communications, journalism, or equivalent
Experience: 7 years of progressive experience in a marketing role
Required Skills:
- Advanced understanding and mentoring of brand best practices
- Ability to initiate, contribute to, and enhance the marketing strategic planning process
- Ability to interpret and utilize data analytics to analyze information and make recommendations to marketing plans and strategies
- Advanced experience with and ability to engage all marketing mediums, including web, print, advertising, video, and social media
- High proficiency in InDesign, Microsoft Office Suite, and Adobe Creative Cloud and other specialized software as required
- Understands the company and district’s business objectives and incorporates them into marketing activities, products, initiatives, and plans
Preferred Skills:
- Experience in the construction industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the construction industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $71,570 - $92,620 per annum, based on experience and qualifications
Benefits:
- Employee Share Purchase Offering
- Discretionary Annual Performance Bonus
- Comprehensive Benefits
- Wellness Programs
- Retirement Plan Plus Matching
- Career Development Programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's unique qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: PCL Construction is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean, and in Australia. They specialize in civil infrastructure, heavy industrial, and buildings markets.
Company Size: PCL Construction has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: PCL Construction was founded in 1966 and has since grown to become one of the largest construction companies in North America.
Company Description:
- PCL Construction is a 100% employee-owned company, which fosters a strong sense of pride and commitment among its employees.
- The company is known for its innovative approach to construction, focusing on unique, innovative solutions specific to its clients' needs.
- PCL Construction is consistently ranked among the best companies to work for, due to its commitment to supporting and developing its teams.
Company Specialties:
- BUILDINGS CONSTRUCTION
- CIVIL INFRASTRUCTURE CONSTRUCTION
- HEAVY INDUSTRIAL CONSTRUCTION
Company Website: http://www.pcl.com
ASSUMPTION: PCL Construction's employee-owned structure and commitment to innovation make it an attractive employer for driven and passionate individuals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing.
Reporting Structure: The Senior Marketing Specialist reports directly to the Marketing Manager and works closely with various departments to execute marketing strategies.
Work Arrangement: This role is on-site, with the primary location being Denver, Colorado.
Growth Opportunities:
- PCL Construction offers opportunities for career growth and development within the company.
- The company's diverse operations across various markets provide opportunities for employees to gain experience in different areas of the business.
- PCL Construction's commitment to supporting and developing its teams creates an environment where employees can grow both personally and professionally.
ASSUMPTION: This role offers opportunities for career growth and development within PCL Construction, as well as the chance to gain experience in different areas of the business.
🌍 Location & Work Environment
Office Type: PCL Construction's Denver office is a professional and collaborative work environment.
Office Location(s): 2000 South Colorado Boulevard, Tower Two, Suite 500, Denver, CO 80222
Geographic Context:
- Denver, Colorado, is a vibrant and growing city with a strong job market and a high quality of life.
- The city offers a diverse range of cultural, recreational, and entertainment opportunities.
- Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers.
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours.
ASSUMPTION: Denver's vibrant and growing job market, combined with its high quality of life and diverse range of cultural, recreational, and entertainment opportunities, makes it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Event planning and management
- Brand awareness and management
- Content management and communication
- Project management and stakeholder engagement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of PCL Construction's business and marketing objectives
- Prepare examples of your marketing plans, event management, and brand awareness initiatives
ATS Keywords: Marketing Plans, Event Planning, Brand Awareness, Content Management, Written Communication, Data Analytics, Marketing Strategy, Project Management, Stakeholder Engagement
ASSUMPTION: PCL Construction's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- InDesign
- Microsoft Office Suite
- Adobe Creative Cloud
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned through relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Quality
- People
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable outcomes
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing plans?
- Are you comfortable managing high-risk, complex events and working with multiple stakeholders?
- Do you have a strong understanding of brand best practices and the ability to execute brand needs?
ASSUMPTION: PCL Construction values candidates who are safety-conscious, integrity-driven, and committed to delivering high-quality work. They also value individuals who are collaborative, results-driven, and adaptable.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and balancing their needs and expectations
- Keeping up with industry trends and best practices in marketing
- Adapting to changes in the company's business objectives and marketing strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on mid-size to large projects and initiatives, as well as its requirement for advanced understanding and mentoring of brand best practices.
- Industry-specific context: The construction industry is cyclical and can be influenced by economic conditions, which may impact marketing strategies and priorities.
- Career path comparison: This role offers opportunities for career growth and development within PCL Construction, as well as the chance to gain experience in different areas of the business.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a marketing plan for a large-scale construction project, including measurable objectives and resource management
- Planning and managing a high-risk, complex event for a major industry conference, requiring consensus building and effective stakeholder communication
- Creating and enhancing brand awareness through the development of marketing materials and proper placement for a new construction project
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Marketing Specialist role at PCL Construction.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant marketing challenges and opportunities facing the company in the next 1-3 years?
- How does PCL Construction support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does PCL Construction measure the success of its marketing initiatives and campaigns?
ASSUMPTION: Asking these questions will help you better understand the role, the company's marketing priorities, and its commitment to supporting the professional development of its marketing team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing plans, event management, and brand awareness initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
