Senior Marketing Specialist (FIAT)

📌 Core Information

🔹 Job Title: Senior Marketing Specialist (FIAT)

🔹 Company: Wallex

🔹 Location: Tehran, Tehrān, Iran

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Wallex's exchange business in Canada
• Collaborating cross-functionally to align marketing efforts with business goals
• Managing marketing projects and resources to ensure effective campaign execution
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a high level of self-motivation and adaptability due to the time zone difference with the Canadian team.

📋 Key Responsibilities

✅ Develop and execute marketing strategies across multiple channels to drive engagement for Wallex's exchange business in Canada

✅ Create detailed marketing plans and content calendars to ensure timely execution of campaigns

✅ Lead marketing projects from conception to completion, tracking progress, coordinating with relevant teams, and reporting outcomes

✅ Collaborate with business and managerial teams to align marketing efforts with broader organizational goals

✅ Monitor campaign performance, analyze data, and provide actionable insights to optimize marketing effectiveness

✅ Contribute to the creation of engaging content for digital and offline platforms (desirable)

✅ Identify issues proactively, offer creative solutions, and support decision-making through marketing data and analytics

ASSUMPTION: The role may require occasional content creation, depending on the candidate's skills and the team's needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of proven experience in multi-channel marketing

Required Skills:

• Expertise in SEO, Google Ads, and social media marketing (specifically Instagram and Facebook)
• Background in offline marketing activities
• Data-driven mindset with the ability to analyze and leverage marketing data for decision-making

Preferred Skills:

• Familiarity with content creation

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in understanding the business context.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in Canada, the estimated salary range is CAD 80,000 - 120,000 per year. This estimate takes into account the candidate's experience level and the location.

Benefits:

• Health insurance (specific details not provided)
• Flexible work hours (considering time zone differences)

Working Hours: Full-time, with flexible hours to accommodate collaboration with the Canadian team

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - Wallex specializes in international payments, cash management, conversions, foreign exchange, and cross-border payments.

Company Size: 51-200 employees - This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: Wallex was founded with a mission to simplify overseas payments and cash management for businesses.

Company Description:

• Wallex offers overseas payment and cash management solutions for businesses, enabling them to make cross-border payments at better rates and faster speeds.
• The company provides the ability to convert and hold balances in multiple currencies, allowing businesses to plan, manage, and hedge their currency needs from a single platform.
• Wallex aims to simplify international payments and provide a seamless user experience.

Company Specialties:

• International Payments
• Cash Management
• Conversions
• Foreign Exchange
• Cross-border Payments

Company Website: wallex.asia

ASSUMPTION: Wallex's focus on international payments and cross-border transactions may require candidates with experience in global marketing or a strong understanding of international markets.

📊 Role Analysis

Career Level: Senior - This role is suitable for experienced marketing professionals looking to take on a leadership position in marketing strategy and execution.

Reporting Structure: The Senior Marketing Specialist will report directly to the Marketing Manager and work closely with the business and managerial teams.

Work Arrangement: Remote OK (Canada) - The role requires adaptability to work with a team in a different time zone, with flexible hours to accommodate collaboration.

Growth Opportunities:

• As Wallex continues to expand, there may be opportunities for the Senior Marketing Specialist to grow into a management role or take on additional responsibilities.
• The role offers the chance to gain experience in the financial services industry and develop expertise in international payments and cross-border transactions.
• Working with a diverse, global team provides opportunities for professional development and cultural learning.

ASSUMPTION: Growth opportunities may depend on the company's expansion plans and the candidate's performance in the role.

🌍 Location & Work Environment

Office Type: Remote - The role is based in Tehran, Iran, but requires remote collaboration with a team in Canada.

Office Location(s): Tehran, Iran (with remote collaboration with the Canadian team)

Geographic Context:

• Tehran is the capital and most populous city of Iran, with a diverse cultural scene and a growing tech industry.
• The time zone difference between Tehran and Canada may require adaptability in work hours to facilitate effective collaboration.
• Tehran offers a mix of historical and modern attractions, with a vibrant food and arts scene.

Work Schedule: Full-time, with flexible hours to accommodate collaboration with the Canadian team

ASSUMPTION: The work schedule may vary depending on the candidate's availability and the team's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Data analysis and reporting
• Cross-functional collaboration and communication
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your experience in multi-channel marketing, SEO, Google Ads, and social media marketing.
• Demonstrate your understanding of the financial services industry and international payments in your application materials.
• Prepare examples of marketing campaigns you've led and their outcomes to discuss during the interview.
• Showcase your adaptability and willingness to work with a team in a different time zone.

ATS Keywords: Marketing Strategy, Project Management, Cross-functional Collaboration, Performance Analysis, Content Creation, Problem-solving, SEO, Google Ads, Social Media Marketing, Data Analysis, Time Management, Self-Motivation, Teamwork, Accountability, Critical Thinking

ASSUMPTION: The application process may vary depending on the company's hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (Instagram, Facebook)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Simplify
• Collaborate
• Innovate
• Empower

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and communicative

Self-Assessment Questions:

• How do you approach simplifying complex marketing strategies for non-marketing stakeholders?
• Can you provide an example of a time when you had to collaborate with a team in a different time zone? How did you ensure effective communication and project success?
• How do you stay organized and manage your time when working on multiple projects simultaneously?

ASSUMPTION: Wallex's company culture values simplicity, collaboration, and innovation, which may appeal to candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• The time zone difference between Tehran and Canada may require adaptability in work hours and effective time management.
• Candidates may need to quickly familiarize themselves with the financial services industry and Wallex's specific business model.
• The role may require occasional content creation, depending on the candidate's skills and the team's needs.
• As the company continues to grow, the Senior Marketing Specialist may face increased responsibilities and expectations.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, the Senior Marketing Specialist position at Wallex places a stronger emphasis on strategy development and cross-functional collaboration.
• In the financial services industry, marketing roles often require a strong understanding of the target audience's financial needs and behaviors, as well as the ability to communicate complex financial concepts effectively.
• This role offers the opportunity to gain experience in international payments and cross-border transactions, which may be valuable for candidates interested in pursuing careers in global finance or fintech.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's growth and the candidate's skills and experience.

📝 Sample Projects

• Developing and executing a marketing campaign to promote Wallex's exchange business in Canada, with measurable KPIs and clear reporting on campaign performance
• Creating a detailed marketing plan and content calendar for a quarter, outlining key initiatives, timelines, and resource allocation
• Managing a marketing project from conception to completion, including coordinating with cross-functional teams, tracking progress, and reporting outcomes

ASSUMPTION: Sample projects may vary depending on the company's specific needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does Wallex differentiate itself from other international payment providers in the market?
• Can you describe the team structure and dynamics within the marketing department?
• How does Wallex support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Wallex approach work-life balance, especially for remote employees?

ASSUMPTION: These questions are designed to help candidates better understand the company culture, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in multi-channel marketing, SEO, Google Ads, and social media marketing
• Prepare examples of marketing campaigns you've led and their outcomes to discuss during the interview
• Showcase your adaptability and willingness to work with a team in a different time zone
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.