Senior Marketing Specialist I

📌 Core Information

🔹 Job Title: Senior Marketing Specialist I

🔹 Company: SHEIN

🔹 Location: Brazil

🔹 Job Type: On-site

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing pop-up stores and offline events from planning to execution
• Leading cross-functional teams and coordinating with external partners
• Optimizing product mix based on data-driven insights and market trends
• Enhancing customer experience and driving engagement across channels

ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and operational execution to succeed.

📋 Key Responsibilities

✅ Project Management and Execution: Plan, execute, and manage pop-up stores and offline events, ensuring alignment with SHEIN’s brand vision and business KPIs.

✅ Data-Driven Strategy and Product Mix Optimization: Analyze event performance data, optimize product mix, and improve total average ticket, sales conversion, and overall in-store performance KPIs.

✅ Customer Experience and Engagement: Ensure seamless customer experience, enhance customer journey, and foster long-term relationships with customers.

ASSUMPTION: This role involves a high level of multitasking, stakeholder management, and adaptability to different event environments.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, Business Administration, Communications, or a related field.

Experience: 5+ years in trade marketing, brand activations, or local marketing

Required Skills:

• Project management
• Analytical skills
• Cross-functional leadership
• Strategic thinking
• Event management
• Customer experience enhancement
• Data-driven strategy
• Brand activation
• Local marketing
• Budget management
• Stakeholder alignment
• Performance monitoring
• Customer engagement
• Team collaboration
• Market trends analysis
• Product mix optimization

Preferred Skills:

• Advanced/Fluent English

ASSUMPTION: Strong communication skills in English are crucial for this role due to SHEIN's global presence.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Marketing Specialist I role in Brazil is approximately R$ 15,000 - R$ 25,000 per month. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed for event execution.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: SHEIN operates in the competitive retail apparel and fashion industry, focusing on affordable, on-demand production, and global expansion.

Company Size: SHEIN is a large company with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: SHEIN was founded in 2012 and has since grown into a global online fashion and lifestyle retailer with a presence in multiple countries.

Company Description:

• SHEIN is a global online fashion and lifestyle retailer, offering affordable apparel and products from a global network of vendors.
• The company is committed to making fashion accessible to all, promoting its industry-leading, on-demand production methodology.
• SHEIN has a strong focus on customer experience, offering a wide range of products and engaging with customers across various channels.

Company Specialties:

• Internet
• Cross-border E-commerce
• Fashion
• Supply Chain

Company Website: shein.com

ASSUMPTION: SHEIN's focus on affordability, accessibility, and on-demand production sets it apart in the competitive fashion retail industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and event management.

Reporting Structure: The Senior Marketing Specialist I will report directly to the Marketing Manager and collaborate with various internal teams, including social media, marketing, sales, and customer service.

Work Arrangement: This role is on-site, with flexibility to work additional hours as needed for event execution.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department
• Expansion into other areas of the business, such as e-commerce or supply chain
• International assignments, as SHEIN continues to expand its global presence

ASSUMPTION: SHEIN's rapid growth and global expansion present numerous opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: SHEIN's office in Brazil is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Brazil

Geographic Context:

• Brazil is the largest market in Latin America for online fashion retail
• The Brazilian fashion market is characterized by a diverse consumer base and a strong focus on affordability
• SHEIN's presence in Brazil allows for direct engagement with local consumers and market trends

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed for event execution.

ASSUMPTION: The work environment at SHEIN is fast-paced, dynamic, and focused on driving results through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Problem-solving and analytical skills
• Event management experience
• Cross-functional team leadership
• Adaptability and flexibility
• Customer-centric mindset

Application Tips:

• Highlight relevant experience in trade marketing, brand activations, or local marketing
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase experience in managing physical events and cross-functional teams
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Project management, event management, data-driven strategy, customer experience, brand activation, local marketing, product mix optimization, market trends analysis, team collaboration, stakeholder alignment, performance monitoring, customer engagement

ASSUMPTION: SHEIN's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, adaptability, and customer-centricity.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Event management software (e.g., Eventbrite, Cvent)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the region and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you adaptable and able to pivot quickly when faced with unexpected challenges?

ASSUMPTION: SHEIN's company culture is characterized by a strong focus on customer-centricity, innovation, and collaboration, with a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to different event environments and consumer preferences
• Balancing data-driven decision-making with creative problem-solving
• Navigating a fast-paced, ever-changing work environment

ASSUMPTION: The role of Senior Marketing Specialist I presents unique challenges that require strong project management, adaptability, and analytical skills.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on event management and execution
• Unlike a Brand Manager role, this position is more focused on tactical event planning and less on long-term brand strategy
• Compared to a Retail Store Manager role, this position has a stronger emphasis on marketing and customer experience, rather than day-to-day store operations

ASSUMPTION: This role is unique in its focus on event management, data-driven strategy, and customer experience enhancement within the marketing department.

📝 Sample Projects

• Planning and executing a pop-up store event in a high-traffic urban location
• Optimizing product mix for an offline event based on data analysis and market trends
• Developing and implementing a customer engagement strategy for an event series

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Senior Marketing Specialist I role at SHEIN.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how it aligns with SHEIN's brand vision?
• How does the marketing team collaborate with other departments, such as sales and customer service, to ensure a seamless customer experience?
• What opportunities exist for professional development and growth within the marketing department?
• How does SHEIN measure the success of its events and pop-up stores, and how are these metrics used to inform future activations?
• What is the work-life balance like for this role, and how is it supported by the company?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for the Senior Marketing Specialist I role at SHEIN.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SHEIN careers portal
• Tailor your resume to highlight relevant experience in trade marketing, brand activations, or local marketing
• Write a cover letter emphasizing your analytical skills, event management experience, and customer-centric mindset
• Prepare examples of successful event management projects or campaigns you have led in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.