Senior Marketing Specialist I

📌 Core Information

🔹 Job Title: Senior Marketing Specialist I

🔹 Company: SHEIN

🔹 Location: Brazil

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Proactively identifying and onboarding exceptional livestream personalities to boost user interaction and sales.
• Managing influencer relations, including strategy formulation, operational execution, and fostering relationships.
• Collaborating with various departments in a high-energy setting to carry out assigned responsibilities.
• Monitoring influencer activities to pre-empt and address any potential issues, aiming to minimize adverse effects on the company's image.

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills to effectively manage multiple aspects of influencer initiatives.

📋 Key Responsibilities

✅ Talent Scouting: Proactively identify and onboard exceptional livestream personalities who can significantly boost user interaction and sales on SHEIN’s streaming platform.

✅ Influencer Relations Management: Oversee the effective functioning of the influencer initiative, incorporating strategy formulation, operational execution, fostering relationships with influencers, and detailed analytics reporting.

✅ Interdepartmental Collaboration: Engage with a variety of departments (including Social Media, Marketing, Graphic Design, Production, and Business Strategy teams) in a high-energy setting to effectively carry out assigned responsibilities.

✅ Influencer Activity Oversight & Issue Management: Vigilantly monitor influencer activities to pre-empt and address any potential issues, aiming to minimize adverse effects on the company's image.

ASSUMPTION: This role involves a high level of responsibility and requires strong analytical and critical thinking skills to effectively manage influencer activities and mitigate potential issues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 2-5 years of experience in digital commerce, live broadcast media, Multi-Channel Networks (MCN), Streaming Services, or related sectors.

Required Skills:

• Established connections with digital influencers, industry leaders, talent groups, and creative communities.
• Excellent organizational and project oversight skills, with a flair for both creative and strategic thinking.
• Proficient in English (Intermediate/Advanced level) for liaising with stakeholders from various regions.
• Excellent problem-solving capabilities with a logical approach.
• Dependable, with a positive approach and the ability to work effectively in a team-oriented, fast-paced environment.

Preferred Skills:

• Previous involvement in creating content or leading production for digital media, live events, or comparable experiences.

ASSUMPTION: Candidates with a strong network of influencers and relevant industry experience will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 8,000 and BRL 12,000 per month, based on industry standards for mid-senior level marketing roles in Brazil. This estimate is subject to change based on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: SHEIN operates in the retail apparel and fashion industry, focusing on global online fashion and lifestyle retail. The company is known for its affordable prices and wide range of products.

Company Size: SHEIN has 10,001+ employees, making it a large organization with ample opportunities for career growth and development.

Founded: SHEIN was founded in 2012 and is headquartered in Singapore. The company has since expanded its operations globally.

Company Description:

• SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors.
• The company is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
• SHEIN has more than 16,000 employees operating from offices around the world and continues to expand operations globally.

Company Specialties:

• Internet
• Cross-border E-commerce
• Fashion
• and Supply Chain

Company Website: https://www.shein.com/

ASSUMPTION: Working at SHEIN offers opportunities to collaborate with a diverse, global team and contribute to the company's mission of making fashion accessible to all.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 2-5 years of relevant experience in the industry.

Reporting Structure: The Senior Marketing Specialist I will report directly to the Marketing Manager and collaborate with various departments, including Social Media, Marketing, Graphic Design, Production, and Business Strategy teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from SHEIN's office in Brazil.

Growth Opportunities:

• As SHEIN continues to expand, there may be opportunities for the successful candidate to take on more responsibilities or move into a management role.
• The company offers professional development opportunities, allowing employees to grow their skills and advance their careers.

ASSUMPTION: This role provides an excellent opportunity for a mid-level marketing professional to gain experience in influencer relations and talent scouting, while working for a global fashion retailer.

🌍 Location & Work Environment

Office Type: SHEIN's office in Brazil is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Brazil

Geographic Context:

• Brazil is the largest country in South America and the sixth-largest country in the world by both land area and population.
• The country is known for its diverse culture, vibrant cities, and beautiful landscapes.
• Brazil's fashion industry is dynamic and growing, with a strong focus on sustainability and innovation.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of overtime as needed.

ASSUMPTION: Working in Brazil offers a unique cultural experience and the opportunity to contribute to SHEIN's growth in the South American market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Marketing Manager

Key Assessment Areas:

• Industry knowledge and experience
• Project management skills
• Problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with SHEIN's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of SHEIN's business and the fashion industry in your application materials.
• Prepare examples of your past achievements in influencer relations, talent scouting, or related areas to discuss during the interview.

ATS Keywords: Talent Scouting, Influencer Relations Management, Interdepartmental Collaboration, Issue Management, Project Management, Content Production, Analytical Skills, Critical Thinking, Team Collaboration, Work Ethic, Digital Commerce, Live Broadcast Media, Streaming Services, Networking, Problem Solving

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to manage influencer relations and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and social responsibility

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong network of influencers and industry connections?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of managing projects and driving results?
• Are you passionate about fashion and committed to SHEIN's mission of making fashion accessible to all?

ASSUMPTION: Candidates who align with SHEIN's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The fast-paced nature of the fashion industry and the need to stay up-to-date with the latest trends and influencers.
• The requirement to manage multiple projects and stakeholders simultaneously, requiring strong organizational skills and adaptability.
• The need to travel or work flexible hours to accommodate influencer schedules and events.
• The potential for cultural differences and language barriers when working with international influencers and teams.

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Influencer Marketing Specialist position, but with a focus on talent scouting and onboarding exceptional livestream personalities.
• In the fashion industry, this role may be unique to SHEIN, as the company has a strong focus on livestream commerce and influencer relations.
• Career progression in this role may involve moving into a management position or taking on more responsibilities within the influencer relations or marketing teams.

ASSUMPTION: This role offers a unique opportunity to gain experience in influencer relations and talent scouting within the fashion industry, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a strategy to onboard a group of high-potential livestream personalities, resulting in a significant increase in user interaction and sales.
• Managing a high-profile influencer campaign, involving multiple departments and stakeholders, to launch a new product line successfully.
• Analyzing influencer performance data to identify trends and optimize future collaborations, leading to improved ROI and better influencer relationships.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SHEIN support the professional development and growth of its employees?
• What are the most challenging aspects of working in influencer relations and talent scouting at SHEIN?
• How does SHEIN measure the success of its influencer marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SHEIN careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in influencer relations, talent scouting, or related areas to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.